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محتوای ارائه شده توسط Eric Earle. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Eric Earle یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Grow Your Business

6:34
 
اشتراک گذاری
 

Manage episode 301369792 series 2977278
محتوای ارائه شده توسط Eric Earle. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Eric Earle یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

After the first couple lessons you know how to get your first clients. And once you have a client the question becomes how to expand, develop, and move your business forward.

One of the first things I want to touch on is the importance of getting into a weekly schedule with your clients. You should be meeting each client at consistent times each week. Generally, as a tutor, you’re going to be busy in the afternoon after school, and in the evening. Middle school and high school kids get out of school, come home, unwind, maybe have sports practice, and are ready for tutoring around four or five pm. It can be hectic as a tutor if your schedule is always changing every week. That can make it difficult to build consistency in your life. I encourage people to establish a set time for meeting with each client. You might work with Johnny every Tuesday at six, for instance. So then for the next person who wants to book a time, you can say, “Hey, I have a slot open at 7:30 on Tuesday evening. I could fit you in there. Would that work?” This way your schedule will fill up. It’s much better than having to email your clients and find different times every time they need help with something. This brings consistency to your life and helps you grow your business.

Another thing to look at once you have a couple steady clients going is developing a web presence. That can be making a website or doing some social media. It’s easy to set up a website today on Weebly, Wix, or Squarespace. You can do some research into those. I think Wix is on the cheaper end. Squarespace might be a bit more expensive, look more sleek, and have a few more bells and whistles. Spend a few days setting up your website and get some writing on there.

Write about your philosophy and what sets you apart as a tutor. Why should they hire you? It's important to not just write about math, but also about how you teach math. What is your teaching philosophy? Maybe you cater to the whole person. Maybe you think it's important to spend time talking to people about how their day was. Even small things can help set you apart and make you likeable. You want a parent to read this and say, “Oh, yeah, this is someone who I'd like to hire, bring into my home, and introduce to my child.” So set that philosophy up. If you get a decent website it could start to rank on Google and people might start finding you organically.

During the early stages of establishing your tutoring business, you'll have to go out and do some work. You set the fliers up, do outreach, make profiles, and build the website. But eventually people start coming into your business through referrals and your website, and you can get a good business going.

It’s probably prudent to get a Twitter going, a Facebook page, and maybe an Instagram. Think about who's going to be hiring you; it's probably going to be moms. Personally, 99% of the people contacting me in my tutoring businesses are moms. Sometimes it's the dad but that's rare. Think about where moms hang out online. Where can you find them? Well, there are a lot on Facebook, Instagram, and Twitter. So you can try to find your niche and your audience by posting helpful content. Maybe make a video about your tutoring philosophy!

If you have a client who really loves you, have them record a short video about how much they've loved your service, and post (if that’s ok with them, of course). Pin that on top of your Facebook, Instagram, and Twitter pages. Link those all to your website. Make it easy to book a consultation on your website. So if someone comes across your Facebook page, they could end up seeing the video, going to your website, and signing up.

You want to build out a presence and some credibility. Once you do, people are going to see you as an expert and perceive you as more credible. Maybe you’ll be able to charge a higher rate. Because now you are not just some guy. You have legitimacy. You have a Facebook and Instagram and you're writing helpful things there. People are making videos about how great you are. And parents see that and think, Wow, this person knows their stuff! They're writing about algebra and geometry, exactly what my daughter needs help with right now. And they're writing about employing educational strategies. This is someone worth hiring.

Another great approach to grow your tutoring business is to get on some lists. Local community centers and neighborhood organizations will often have lists to help parents who are looking for tutors. Sometimes schools will even have these lists. So you can contact some local schools and say, “Hey, is there a tutoring list? If there is, can I put my name on there?” A lot of times, you'll have to write down what subjects you do, whether you do in-home, and how your charging works. Then you can start to get inbound leads that way from people wanting your service. Parents are inquiring at the school about where to find a tutor and the school refers them to this list. So it’s a great referral.

Reaching out and connecting with schools and making some partnerships is always a great idea. That can be through the front office to get on the tutoring list, as we just saw, or it can be with the counselors. Parents will often bring up with their counselor that their child is not doing well in school. If you have some connections there, and you've done the hard work of building relationships, you can get some leads coming in that way too, and your schedule will start filling up.

Once your schedule fills up to 90% capacity, you can aise those rates again, depending on the city you're in. You can also think about charging a bit more if you're doing in-home sessions and offering a discount for online tutoring. Some people might want online and that's not a bad gig. You can book sessions back-to-back and you could even be doing it from Hawaii. You could be sitting on the beach doing tutoring sessions and make money that way. So think about whether you want to offer online, and how you want the pricing to work.

One of the big keys is just getting your clients on a steady schedule, where they're coming back each week at a certain time. This way you’ll have more predictable revenue and can retain clients more easily over longer timelines.

Those are the main ideas on how to grow your business after getting your first clients. By now you have the tools to get a legitimate business going. Let’s continue with the next topic.

  continue reading

14 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 301369792 series 2977278
محتوای ارائه شده توسط Eric Earle. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Eric Earle یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

After the first couple lessons you know how to get your first clients. And once you have a client the question becomes how to expand, develop, and move your business forward.

One of the first things I want to touch on is the importance of getting into a weekly schedule with your clients. You should be meeting each client at consistent times each week. Generally, as a tutor, you’re going to be busy in the afternoon after school, and in the evening. Middle school and high school kids get out of school, come home, unwind, maybe have sports practice, and are ready for tutoring around four or five pm. It can be hectic as a tutor if your schedule is always changing every week. That can make it difficult to build consistency in your life. I encourage people to establish a set time for meeting with each client. You might work with Johnny every Tuesday at six, for instance. So then for the next person who wants to book a time, you can say, “Hey, I have a slot open at 7:30 on Tuesday evening. I could fit you in there. Would that work?” This way your schedule will fill up. It’s much better than having to email your clients and find different times every time they need help with something. This brings consistency to your life and helps you grow your business.

Another thing to look at once you have a couple steady clients going is developing a web presence. That can be making a website or doing some social media. It’s easy to set up a website today on Weebly, Wix, or Squarespace. You can do some research into those. I think Wix is on the cheaper end. Squarespace might be a bit more expensive, look more sleek, and have a few more bells and whistles. Spend a few days setting up your website and get some writing on there.

Write about your philosophy and what sets you apart as a tutor. Why should they hire you? It's important to not just write about math, but also about how you teach math. What is your teaching philosophy? Maybe you cater to the whole person. Maybe you think it's important to spend time talking to people about how their day was. Even small things can help set you apart and make you likeable. You want a parent to read this and say, “Oh, yeah, this is someone who I'd like to hire, bring into my home, and introduce to my child.” So set that philosophy up. If you get a decent website it could start to rank on Google and people might start finding you organically.

During the early stages of establishing your tutoring business, you'll have to go out and do some work. You set the fliers up, do outreach, make profiles, and build the website. But eventually people start coming into your business through referrals and your website, and you can get a good business going.

It’s probably prudent to get a Twitter going, a Facebook page, and maybe an Instagram. Think about who's going to be hiring you; it's probably going to be moms. Personally, 99% of the people contacting me in my tutoring businesses are moms. Sometimes it's the dad but that's rare. Think about where moms hang out online. Where can you find them? Well, there are a lot on Facebook, Instagram, and Twitter. So you can try to find your niche and your audience by posting helpful content. Maybe make a video about your tutoring philosophy!

If you have a client who really loves you, have them record a short video about how much they've loved your service, and post (if that’s ok with them, of course). Pin that on top of your Facebook, Instagram, and Twitter pages. Link those all to your website. Make it easy to book a consultation on your website. So if someone comes across your Facebook page, they could end up seeing the video, going to your website, and signing up.

You want to build out a presence and some credibility. Once you do, people are going to see you as an expert and perceive you as more credible. Maybe you’ll be able to charge a higher rate. Because now you are not just some guy. You have legitimacy. You have a Facebook and Instagram and you're writing helpful things there. People are making videos about how great you are. And parents see that and think, Wow, this person knows their stuff! They're writing about algebra and geometry, exactly what my daughter needs help with right now. And they're writing about employing educational strategies. This is someone worth hiring.

Another great approach to grow your tutoring business is to get on some lists. Local community centers and neighborhood organizations will often have lists to help parents who are looking for tutors. Sometimes schools will even have these lists. So you can contact some local schools and say, “Hey, is there a tutoring list? If there is, can I put my name on there?” A lot of times, you'll have to write down what subjects you do, whether you do in-home, and how your charging works. Then you can start to get inbound leads that way from people wanting your service. Parents are inquiring at the school about where to find a tutor and the school refers them to this list. So it’s a great referral.

Reaching out and connecting with schools and making some partnerships is always a great idea. That can be through the front office to get on the tutoring list, as we just saw, or it can be with the counselors. Parents will often bring up with their counselor that their child is not doing well in school. If you have some connections there, and you've done the hard work of building relationships, you can get some leads coming in that way too, and your schedule will start filling up.

Once your schedule fills up to 90% capacity, you can aise those rates again, depending on the city you're in. You can also think about charging a bit more if you're doing in-home sessions and offering a discount for online tutoring. Some people might want online and that's not a bad gig. You can book sessions back-to-back and you could even be doing it from Hawaii. You could be sitting on the beach doing tutoring sessions and make money that way. So think about whether you want to offer online, and how you want the pricing to work.

One of the big keys is just getting your clients on a steady schedule, where they're coming back each week at a certain time. This way you’ll have more predictable revenue and can retain clients more easily over longer timelines.

Those are the main ideas on how to grow your business after getting your first clients. By now you have the tools to get a legitimate business going. Let’s continue with the next topic.

  continue reading

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