Disney, Apple Vision Pro & the Metaverse

Disney Insights

Today Apple made a big announcement. The tech giant announced a new platform, in the same scale as the iPhone, iPad, and the Apple Watch. Apple Vision Pro and its headset is Apple's way of embarking in a major way into virtual reality. It offers many benefits and creates an experience that may be unlike any other platform they have previously sold. To that end, moments later Disney CEO Bob Iger presented on stage at this conference to share that Disney will be making its Disney+ content available on the new platform on Day 1 when this device is sold at the Apple Store. But there is much more to this in terms of what could be offered. All the while, this foray into partnering with Apple is juxtaposition to Disney's recent decision to layoff many of the people involved with developing product for the Metaverse. So is Disney moving into artificial reality? We'll consider that question along with whether Disney's involvement suggests that Apple and Disney may merge as one corporation.