How to price to maximise profit, with Alfie Wenegieme

Creative Agency Account Manager Podcast

Welcome to episode 107. If you’ve ever wondered if you’re pricing your services in the right way, this one is for you.
Alfie Wenegieme, Managing Partner at Cactus, joins me and he shares:
1. Why agencies don’t lose pitches on price alone
2. How agencies price to ensure a healthy profit margin
3. Typical mistakes agencies make when pricing
4. And some useful tips for account managers and project managers when scoping projects
If you’re listening to this episode in February 2024, I’m opening enrolments again for my Account Accelerator programme that begins on March 5th. It’s a 12 month training and coaching programme that’s specifically designed to build an entrepreneurial mindset in account management which means:
• Having an effective account management and account growth process - that is understood and followed consistently by all your account managers
• Having an end-to-end client growth framework (from onboarding to delivery) - so everyone knows what to do when, and you have all the templates and resources to help you implement
• Having a Proactive Client Retention Strategy - so you increase the lifetime value of your ideal clients (and don’t have to keep feeding your sales pipeline)
If you’d like to have a quick call with me to see if this might be a good fit for you or a member of your team, you can find all the details on my website: https://www.accountmanagementskills.com/account-accelerator