How MKBHD Became The Most Powerful Man in Tech (Marques Brownlee Interview)

Created with Jon Youshaei

I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei

We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.

(0:00) The Most Powerful Man in Tech (2:13) Inside MKBHD's Inbox & Deciding What To Review (3:45) Power, Responsibility & Conflicts of Interest (6:28) MKBHD’s Income Breakdown (8:24) Marques’ Advice For New YouTubers (9:22) Risks of Speaking Truth to Power (12:24) How does Marques produce so much? (14:51) Closer Look At MKBHD's Creative Process (19:10) How Marques Scripts His Videos (23:30) Most Expensive Videos (25:44 )Where Marques Finds Inspiration (27:17) Science of MKBHD Thumbnails (29:57) Selling the MKBHD channel (31:20) Balancing YouTube & Personal Life (Cont.) (33:33) Favorite Productivity Apps (34:33) How MKBHD Use AI...Actually (38:05) If you were CEO... (41:14) The $1M Tweet (43:02) Why MKBHD Joined Ridge (46:09) Ripple Effect on other YouTubers (49:15) New Products, Content & What's Ahead