EPISODE 52: People Don’t Follow Companies, They Follow People: How To Build Your Personal Brand On LinkedIN

Compromising Positions - A Cyber Security Podcast

LinkedIn is very divisive! Some people love it, and others hate it and everything it stands for. And if you’ve ever hangout on the subreddit, LinkedIn lunatics, then you can see why.

Now for all the braggarts and the ‘what working during my wedding taught me about b2b sales’ posts, there is a lot to like about LinkedIn and many opportunities to be had…if you do it right!

We can all learn how to be good LinkedIn citizens, So if you’re LinkedIn has two followers, or 20,000, there is plenty to be getting your ears around in this conversation with John Moore -the question is…have you endorsed me yet?

Key Takeaways:

Why Humour Makes You Human (and Helps You Get Hired): Ditch the cringe! Learn how humour can break the ice and make your cybersecurity expertise more relatable.

Building Your Personal Brand Brick by Brick: Discover John's three-pronged approach to building a lasting LinkedIn legacy (think Time, Effort, and Commitment!).

Embrace the Journey: Failure is Fertilizer (But Not Fertilizer for Your Profile): Don't shy away from sharing lessons learned.

The Power of Storytelling: Learn how to craft compelling narratives that resonate with your audience and build genuine connections.

LinkedIn as Your Digital Shopfront: Make sure your profile shines!

Show Notes

Negotiate Anything Podcast

Humour is Serious Business in Cybersecurity Compliance

About John Moore

John C. Moore brings over two decades of dynamic experience in recruitment and operations management to his role at TekBank. With a keen eye for talent assessment and acquisition, John has mastered the art of full-cycle recruitment, excelling in sourcing, screening, and onboarding top-tier candidates. His expertise extends across diverse areas, including IT recruitment for commercial and government sectors.

LINKS FOR John Moore

John’s LinkedIn

TekBank