Why the Most Successful Aesthetic Practices Have a 6-Month Marketing Plan (And Why Others Fail Without One)

Business of Aesthetics Podcast Show

In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow.

Many practice owners underestimate the power of a structured marketing plan. Some rely on short-term tactics like paid ads, social media promotions, or word-of-mouth. While these can help, they aren't enough to build lasting visibility. The practices that dominate their markets do so because they invest in long-term marketing strategies, ensuring they consistently attract and retain high-value patients.

A well-thought-out 6-month marketing plan allows aesthetic practices to:

• Build strong SEO rankings so they show up in patient searches
• Avoid overspending on paid advertising by leveraging organic reach
• Adapt to Google’s ever-changing algorithms to stay ahead of competitors
• Track key performance metrics that drive patient growth
• Create a predictable and sustainable patient flow

On the flip side, practices that operate without a structured marketing plan often struggle with visibility, patient retention, and unpredictable revenue. If your practice is experiencing fluctuating patient volume, low online engagement, or ineffective advertising, this episode will give you actionable insights to turn things around.