Is small beautiful? With solo therapist mentor Kerry Beavis

Build Your Salon with Phil Jackson

In this enlightening episode, I have the absolute pleasure of engaging in a deep dive with the remarkable Kerry Beavis. We explore the multi-faceted nature of success within the solo therapy business, where prosperity isn't just measured in financial terms but also in the joy and personal fulfilment one derives from their work. From Kerry's humble beginnings as a "nail varnish lid polisher" to her ascent as an award-winning beauty therapist, we unpack the valuable lessons learned along her journey.

As a trained social media manager, I offer insights into the art of personal branding and the strategic pricing that challenges the undervaluation often faced by mobile therapists. We delve into the importance of crafting a distinctive online identity, the clever use of platforms like Instagram, and how these tools can help solo therapists shine in a saturated market.

We also discuss the transformative power of online courses and their role in diversifying income streams for solo entrepreneurs. Whether it's stress management or skincare during menopause, these digital offerings can provide both a global reach and financial stability, complementing traditional hands-on services.

Throughout this episode, our focus remains steadfast on the empowerment of solo therapists. By sharing our experiences and expert insights, we aim to inspire you to elevate your business, enhance your skills, and achieve the success you've always envisioned in the beauty industry. Whether you're a seasoned salon owner or embarking on a solo venture, there's a wealth of practical advice here to help you thrive.