Haldiram’s: The Teenager Who Shaped India's Snacking Habits! | 1

Brand Excavations

1920, India: A 12-year old Bikaneri boy named Ganga Bhishan Agarwal aka Haldiram starts experimenting and creates his own version of 'bhujia'. This premium product is an instant hit. But as he is working towards building his brand with a royal feeling, his family starts falling apart and he is left on his own, penniless.

Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Because, behind every great brand is an even greater brand story!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.
If you have any feedback or suggestions on what brands we should cover, reach out to us at: [e-mail]

Produced by Aishwarya Javalgekar

Editing and soundtrack by Aditya Arya

Narration by Tavish Bhattacharya

Artwork by Artisto Designz

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