Ad Valorem: Building a scalable and saleable accounting firm

Beyond Numbers by Xero

We delve into the fascinating journey of multi-award winning firm Ad Valorem. Husband and wife duo Nigel and Nikki Adams are joint managing directors, and along with marketer George Bruce, they share their impressive story of growth and reveal some of the secrets behind their thriving business.

We explore Ad Valorem’s unique team structure and focus on culture, their approach to sales and marketing, and their digitisation journey. Nigel, Nikki and George also share their experience acquiring firms to grow, including the valuable lessons learned along the way.

Beyond Numbers, hosted by Ash Gibson, is a platform for pacesetters within Xero's community to chat candidly about the issues and topics that crop up at work. It's about exploring the challenges and talking through the tips, tricks and insights together. It's not about educating accountants on how to do their job, but more on how to win at work.

This podcast is brought to you by Xero and produced by Bird Lime Media.