The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024

Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-streamers-driving-revenue-tv-consumption

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