In the Name Of

BarcVox. The voice of enterprise business architecture and more.

Imagine a world where a company started referring to their fry cooks as chefs or another calling their meter maids detectives. In this segment I discuss how companies are hijacking the business architect title and applying it to other roles like business analyst and technical project manager and how this dilutes communication value.

Follow along on BarcVox.com, where you can also find related content.

This segment can be found here: http://barcvox.com/2022/08/17/in-the-name-of/

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