29: How Tastecard pivoted their business during lockdown

Awin Talks: Affiliate Marketing Insights

In this month’s episode Kevin is joined by Joelle and Jess who discuss the recent voucher code report from Uniqodo and research from Brandwatch that uncovers consumer retail trends for 2021. There’s also time to cover the IAB’s affiliate marketing study and some of the top level findings. Guest interview this month is Alister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how the business pivoted to a publisher model during the extended lockdowns. Finally that theme of pivoting through partnerships is explored by the team as they explore one of the key themes of this year’s Awin Report.