Marketing 101

Agile&Me: A physical therapy leadership podcast series

In this podcast titled, “Marketing 101” we have the great pleasure speaking again with Samantha Lewakowski, Director of Marketing for Alliance Physical Therapy Partners.

In this episode I discuss with Sam all things marketing, including:

• What is Marketing and how it differs to sales
• What the goal / goals of marketing for OP PT clinics are
• What has been the traditional marketing done by outpatient PT clinics
• What E-marketing is
• What types of activities would fall under the e-marketing umbrella
• What e-marketing activities do you believe are most important for a single practice or small group of clinics
• What e-marketing activities are low cost to clinic owners
• What practice owners can start doing right now to help market their business

To learn more about us, visit our website at https://www.allianceptp.com/