The Social Angle, Episode 56: The Importance of Social Media Analytics and Social Listening

Advertising Specialty Institute

Incorporating social media listening and monitoring tactics in your strategy is the key to harnessing better insights about your customers, your brand, and products/services. Each platform provides data and information that you can use to prove ROI and support business decisions, but where should you start, what metrics should you monitor, and how can you take something as fluid as brand sentiment to measure sales? If you’ve asked yourself these questions before, this episode of The Social Angle podcast is for you!