254. 6 Steps to Becoming a Freelance Copywriter

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Becoming a Freelance Copywriter: Six Essential Steps

Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands.

In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!!

Be sure to check out this episode in article form as well!

00:01 Introduction and Guest Introduction 00:52 Understanding Copywriting and Its Importance 02:09 Guest's Journey into Copywriting 03:57 Six Steps to Becoming a Freelance Copywriter 04:06 Step 1: Educate Yourself in Copywriting 13:05 Step 2: Build a Portfolio in Google Drive 16:42 Step 3: Start Putting in the Reps and Getting Testimonials 22:21 Step 4: Start Taking Yourself Seriously 23:55 The Importance of Taking Yourself Seriously 24:21 Organizing Your Work: Project Management Systems 25:01 Effective Tools for Communication and Planning 26:31 The Power of Personal Connection in Copywriting 28:49 The Role of Sales in Your Copywriting Business 31:35 Overcoming Sales Challenges: Personal Experiences 38:04 Building Authority Through Content and List Building 43:58 Final Thoughts and Recommendations