Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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The Ops Experts Club Podcast
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محتوای ارائه شده توسط Evandigital Content and The Collab Team. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Evandigital Content and The Collab Team یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the Ops Experts Club Podcast! What does it take to run 7 and 8 Figure privately launched businesses? It takes a lot more than one entrepreneur - it takes a team of people who can get granular enough to push the overall vision forward. Aaron, Terryn and Savannah have supported big name entrepreneurs such as: Pete Vargas III, Pace Morby, Keith Yackey, Dr. Dharius Daniels, Steve Harwood and more. What allows entrepreneurs like them to scale, is a team like this. The Collab Team has been under the hood and in the trenches will all sorts of businesses and learned a lot of lessons and gained a lot of insights into what works in entrepreneurship and today. These conversations will let you in on the operations secrets, details and just fun stories of some majorly successful companies operating today. Come meet the people behind the people with The Ops Experts Club Podcast! P.S. Curious of how some of the biggest names have scaled their business to the next level? Check out some of our BEST content on this topic by going here...plus it's FREE! :) https://www.foundationsthatscale.com/level-up FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/opsexpertsclub Instagram: https://www.instagram.com/ops.experts.club
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54 قسمت
علامت گذاری همه پخش شده(نشده) ...
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محتوای ارائه شده توسط Evandigital Content and The Collab Team. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Evandigital Content and The Collab Team یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the Ops Experts Club Podcast! What does it take to run 7 and 8 Figure privately launched businesses? It takes a lot more than one entrepreneur - it takes a team of people who can get granular enough to push the overall vision forward. Aaron, Terryn and Savannah have supported big name entrepreneurs such as: Pete Vargas III, Pace Morby, Keith Yackey, Dr. Dharius Daniels, Steve Harwood and more. What allows entrepreneurs like them to scale, is a team like this. The Collab Team has been under the hood and in the trenches will all sorts of businesses and learned a lot of lessons and gained a lot of insights into what works in entrepreneurship and today. These conversations will let you in on the operations secrets, details and just fun stories of some majorly successful companies operating today. Come meet the people behind the people with The Ops Experts Club Podcast! P.S. Curious of how some of the biggest names have scaled their business to the next level? Check out some of our BEST content on this topic by going here...plus it's FREE! :) https://www.foundationsthatscale.com/level-up FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/opsexpertsclub Instagram: https://www.instagram.com/ops.experts.club
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54 قسمت
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×SUMMARY: In this episode we sit down with Matt Long, Chief Business Officer of Lindywell, to explore the incredible journey he and his wife, Robin, have taken in building a thriving digital wellness business. From humble beginnings in a small apartment to leading a membership-based fitness platform with its own custom-built app, Matt shares the key milestones, challenges, and lessons learned along the way. We dive into: ✔️ The transition from in-person Pilates to a thriving online business ✔️ Why moving to a membership model was a game-changer ✔️ The evolution of Lindywell’s app and the strategic decisions behind it ✔️ Lessons on sustainable growth and avoiding burnout in business ✔️ The power of testing, learning, and making calculated bets Whether you're a solopreneur, a spouse supporting a visionary, or an operator looking to scale a digital business, this episode is packed with insights on sustainable growth, smart decision-making, and building a business that lasts. Tune in now! Minute by Minute: 0:00 Introduction 5:41 Moving to a membership model 7:30 Moving to an app based business 10:17 Limitations that lead to building your own platform 16:43 Not every idea is a good idea 19:48 Finding new people 25:54 It can be life giving to build up your team…
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1 52. Innovating Operations For Brick and Mortar Businesses with Jordan Linscombe of Something New 26:28
SUMMARY: In this episode we sit down with Jordan Linscombe, co-founder of Something New , a thriving brick-and-mortar bridal and formalwear boutique in Colorado Springs. Jordan and his wife, Mindy, have built a business that blends exceptional in-person experiences with a strong online presence—something rare in today’s digital landscape. Jordan shares the inspiring journey behind Something New , from its humble beginnings in 2008 to scaling into an 18,000-square-foot space with a dedicated team. He dives into the key operational strategies that fueled their growth, the power of knowing when to outsource, and the pivotal moments that shaped their success. We also explore the challenges of running a brick-and-mortar business in an evolving market, the importance of timing in entrepreneurship, and how Something New navigated the unprecedented hurdles of 2020. If you're an entrepreneur looking to balance passion with smart operations, this episode is packed with valuable insights. Minute by Minute: 0:00 Introduction 3:16 The genesis of a bridal boutique 8:47 Putting in the time early on 13:23 Wrong timing and missing the signs 21:21 Moving from bridal into coaching…
SUMMARY: In this episode of The Ops Experts Club Podcast , we tackle two key aspects of running a successful operation: staying engaged in your role and the art of effective recruiting. Join us as we discuss strategies to maintain excitement in your work by delegating effectively, creating space for new challenges, and fostering growth opportunities within your team. We also take a deep dive into recruiting—exploring best practices, the nuances of hiring overseas, and how to honor applicants throughout the process. From sifting through resumes to conducting meaningful interviews and leveraging tools like personality assessments, we break down what it takes to find the right fit. If you’ve ever wondered how to recruit top talent without overpaying or how to stay inspired in your day-to-day operations, this episode is packed with actionable insights you won’t want to miss. Minute by Minute: 0:00 Introduction 3:48 The trick to staying engaged in your ops work 6:51 The CoLab method of recruiting 12:56 “We’ll just hire a VA to do that” 17:05 Things to look for in VA searches…
SUMMARY: In this episode we dive into the critical role of company culture in team development and operational excellence. Our discussion explores how intentional onboarding, clear communication of company values, and fostering a learning culture can set your team up for success. Key highlights include: The overlooked importance of onboarding and teaching both the tools and the company-specific methods for their use. How to articulate your company’s unique culture to attract and retain talent in a competitive landscape. Practical strategies for creating growth opportunities , including professional development budgets, book clubs, and leveraging tools like the Vision Traction Organizer (VTO). The power of micro-niching and building a passionate, aligned team even in specialized or niche industries. Ideas for celebrating your team, building connection in virtual environments, and empowering leaders at every level of the organization. Whether you're an entrepreneurial leader, an ops expert, or part of a growing team, this episode offers actionable insights to strengthen your company culture and ensure your team thrives. Don’t miss the chance to elevate your leadership and create a workplace that truly stands out! Minute by Minute: 0:00 Introduction 3:47 Important steps in company culture 7:16 Vision traction organizer 12:05 Mentoring the 3rd level 15:02 The right ways to mentor your team…
SUMMARY: In this episode of The Ops Experts Club Podcast , we dive into the transformative power of the Gap Analyzer and how it helps businesses optimize team performance and identify opportunities for growth. Discover how this versatile tool provides role-specific insights into daily, weekly, and monthly tasks, enabling leaders to craft clear job descriptions, streamline responsibilities, and even prepare for transitions. We explore how to combine the Gap Analyzer with concepts like Delegate and Elevate to align team members with their areas of brilliance, enhancing satisfaction and productivity. Learn strategies to retain top talent by fostering roles they excel at and enjoy, aiming for the "80% sweet spot" where employees thrive. The discussion also highlights how quarterly evaluations, such as the 5-5-5 framework, keep teams engaged and ensure alignment with organizational goals. Whether you're tackling culture challenges, refining KPIs, or reshuffling responsibilities for efficiency, this episode offers actionable insights for creating a happier, more effective workplace. Stay tuned for practical tips and tools, including ways to assess gaps, improve your organizational culture, and keep your best players in the right seats on the bus. Don't miss this deep dive into building stronger teams and driving sustainable growth! Minute by Minute: 0:00 Introduction 4:14 What you can do with the Gap Analyzer 9:18 What to do with bad culture 13:54 5-5-5 17:18 Knowing when its time to FILL gaps 20:19 Are my products still relevant…
SUMMARY: In this episode of The Ops Experts Club , we explore the transformative power of a robust operating system for your team. Whether you're leveraging EOS, creating a custom "U10" framework, or blending best practices, the key is having a clear plan that fosters trust and alignment across your organization. The team breaks down why businesses lose momentum when they lack a defined vision and mapping process, leading to fatigue, confusion, and even team turnover. Discover actionable strategies to create an annual and quarterly planning cadence that keeps your team engaged and your goals on track. From practical tips for running effective meetings to the value of in-person annual planning, this episode offers invaluable insights for leaders looking to scale without becoming the bottleneck. Plus, learn how to delegate effectively, avoid "whiplash fatigue," and keep your team focused with defined priorities like client, product, and team development. Whether you're a visionary or in ops, this episode will help you create the clarity and accountability your team needs to thrive. Resources: Access tools and frameworks at Planning2024.com . Tune in to learn how to turn planning into your superpower and build a high-trust, high-performance team. Minute by Minute: 0:00 Introduction 4:52 Your team needs an operating system 14:30 Annual planning meeting 20:12 Don’t forget about your products while trying to make money 24:09 Recap…
SUMMARY: In this episode, the Ops Experts team dives into the complexities and challenges of managing tech migrations for growing businesses. Tackling the allure of "all-in-one" solutions and the risks of chasing the latest tech trends, the conversation focuses on the importance of strategic planning, customer journey mapping, and cost analysis when upgrading or consolidating tech stacks. The team highlights real-world examples, from CRM switches to API compatibility issues, revealing the hidden costs of poorly planned migrations and the need for careful evaluation of each tool’s impact on customer service and fulfillment. They discuss key tips for operators, including commitment to chosen systems, mapping customer touchpoints, and understanding the financial implications of automation tools like Zapier. If you're an operator facing pressure from a visionary to adopt the latest tech, or if you're considering a shift to streamline operations, this episode offers insights into making the right tech choices to ensure a seamless customer journey and stable operations. Minute by Minute: 0:00 Introduction 6:08 Migrating all tech to one platform 10:28 Grass is not always greener with technology 14:00 Have you mapped out your customer journey?…
SUMMARY: In this episode of The Ops Experts Club Podcast , we sit down with Nineveh Madsen from SupraHuman, who shares her unique journey from broadcast journalism to tech and finally to operations, where she made a transformative impact. Nineveh details how her operational insights helped SupraHuman pivot from a brick-and-mortar gym to a fully virtual fitness service just before the pandemic struck, allowing the business to thrive online. She discusses her approach to operations as more than just processes—it’s about architecture, optimization, and scalability. Drawing from her background in SaaS, Nineveh explains how she “productized” SupraHuman’s services, overhauled their tech stack, and applied critical operational methodologies that support sustainable growth. We explore the importance of strategic tech stack selection, specifically her use of HubSpot across various departments, and how she designed workflows that integrate with their customer service and coaching teams. Nineveh also emphasizes the vital role of RevOps in driving revenue growth, cautioning against quick-fix tools and the “shiny object” trap, which can lead businesses into inefficiencies. For anyone looking to scale operations thoughtfully, this episode offers valuable lessons on the intersection of technology, process, and sustainable growth. Minute by Minute: 0:00 Introduction 6:06 Nineveh’s history with the company 10:43 A lot of great marketers don’t understand the back end 23:43 A bottom up approach vs top down 27:37 How much is too much change to an organization?…
SUMMARY: In this episode of The Ops Experts Club Podcast , we delve into the transformative impact of heart-first leadership and retention. Guest, Dan Tau, joins to discuss the true value of people and how recognizing each individual’s unique journey can create meaningful connections and a lasting impact. Dan shares a personal story of compassion and support during challenging times, illustrating how a heart-first approach in business and life can lead to trust, loyalty, and ultimately, success. From reminding clients of their initial commitments to crafting flexible payment options that keep them engaged, Dan and Aaron explore the "4C" approach to client relationships: Commitment, Confirmation, Concession, and Catch-Up. They highlight how valuing people above all—seeing each individual as an asset worth investing in—fosters a community of engaged clients and raving fans. Whether you’re a visionary business owner or a team leader, this episode offers powerful insights on balancing empathy with accountability, rekindling clients’ motivation, and building a sustainable, people-centered business that can have higher retention numbers. Minute by Minute: 0:00 Introduction and collections vs retention 5:46 Dan Tau on “heart first” 11:48 How fragile a customer’s yes is 15:36 The power of face to face 19:47 What is the ideal payment plan? 25:48 The difference between retention and customer support…
SUMMARY: In this episode of The Ops Experts Club Podcast , we tackle a familiar challenge in growing organizations: team members hired under the “whatever it takes” mentality. Our hosts dig into the pitfalls of this versatile yet chaotic approach, where talented individuals juggle multiple tasks without clear job descriptions or defined responsibilities. We explore practical strategies to help teams shift from scattered efforts to focused roles, starting with tools like the Gap Analyzer and Delegate & Elevate. These frameworks offer insights into each team member’s strengths and help leaders clarify roles, set priorities, and foster accountability. Listeners will gain valuable tips on establishing structured weekly meetings, conducting meaningful check-ins, and creating specific job descriptions that align with both the company’s goals and individual skills. Whether you're a visionary struggling to streamline your team’s efforts or an ops professional working to introduce accountability, this episode provides actionable advice for building cohesive teams that thrive on purpose and clarity. Minute by Minute: 0:00 Introduction 4:24 The whatever it takes team 14:10 What Savannah likes about the “delegate and elevate” tool 22:00 Giving internal employees an opportunity to shine…
SUMMARY: In this episode of The Ops Experts Club , Kimberly Remedies shares her transformative journey from being a student of the Rainmaker Family program to becoming the operational backbone of the company. Kimberly reflects on the rapid growth of Rainmaker Family, detailing how she stepped into a critical leadership role as COO, navigating the challenges of scaling systems, building teams, and streamlining operations during a time of massive expansion. She highlights the crucial role of data-driven decision-making, effective use of contractors, and the shift to building in-house teams for sustained success. Kimberly also discusses the balance between visionary leadership and the operations team's structured execution. From establishing scorecards for tracking performance to growing an in-house marketing and sales force, Kimberly provides invaluable insights for anyone looking to scale their business without losing sight of long-term sustainability. This episode is packed with actionable advice on how to leverage both contractors and internal hires to achieve business growth, create operational frameworks, and support visionary entrepreneurs in building a strong foundation for success. Minute by Minute: 0:00 Introduction 4:38 Kimberly’s history with The Rainmaker Family 10:28 Internal vs contractor teams 18:18 When is it the right time to pull the plug? 26:20 The power of weekly updates…
SUMMARY: Hey, Ops Experts! In this episode, we dive deep into the latest community-building tools from platforms like Kajabi, Circle, and Mighty Networks. Our hosts explore Kajabi’s new "Communities" feature, which integrates seamlessly with their course offerings, creating a unified space for both learning and engagement. We discuss its game-changing capabilities like Zoom integration, group challenges, and progress tracking. We also look at Circle and its community-first approach, offering an intuitive interface with channels and spaces that make it easy to switch between courses and community groups. Plus, we explore how Mighty Networks provides robust tools for scaling and monetizing communities with multi-level paywalls, seamless course integration, and live streaming. Tune in to hear how each platform compares and which might be the right fit for your business! Minute by Minute: 0:00 Introduction 1:32 Kajabi’s community 6:48 Circle 12:52 Mighty Networks…
SUMMARY: In this episode of The Ops Experts Club Podcast , the team dives into tools and platforms designed to streamline the coaching industry. With a focus on improving operational efficiency, they explore how virtual coaching and info products evolved, making way for platforms that automate various tasks such as payments, scheduling, and client management. The conversation touches on three coaching platforms—Simply Coach, Delenta, and Paperbell—each tailored for different business sizes and needs. The hosts discuss their experiences implementing these tools for clients like Dr. Dharius Daniels, Daryl Griggs, and 100X. Simply Coach offers a solid starting point for small teams but lacks certain automations that growing companies require. Delenta, by comparison, provides more robust automation features, including self-selecting coaches and billing integration, ideal for companies scaling up. Meanwhile, Paperbell stands out as a beginner-friendly, streamlined platform, particularly suited for solo coaches and small coaching businesses. Listeners will gain insights into the practicalities of setting up a coaching program, automating tasks, and choosing the right platform to maximize efficiency and client engagement. Whether you’re a new coach or managing a large team, this episode offers valuable advice on leveraging technology to improve coaching operations. Minute by Minute: 0:00 Introduction to coaching software 3:36 Simply Coach 10:28 Delenta 14:43 Paperbell…
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1 40. Creative Entrepreneurship: Stephen Diaz of The Rainmaker Family on Finding Freedom Through Structure 32:49
SUMMARY: In this episode Aaron, Terryn, and Savannah sit down with Stephen Diaz, CEO of The Rainmaker Family, to explore his remarkable journey from wedding photography to building a multi-million dollar brand. Stephen shares how The Rainmaker Family empowers moms to achieve time freedom, financial abundance, and a lasting legacy through eCommerce. Stephen opens up about the challenges of creative entrepreneurship, scaling operations, and releasing control—key factors in transforming his business from burnout to exponential growth. The conversation touches on the power of systems like EOS, the art of scaling a business without losing creativity, and the importance of empowering others to lead. Stephen and his wife Chelsea have truly turned their passion for freedom and family into a thriving business that not only changed their lives but the lives of countless other families. From practical advice on scaling a brand using platforms like Amazon to insights into creating viral marketing content, this episode is packed with actionable takeaways for anyone looking to grow their business. Tune in for an inspiring and insightful discussion on scaling operations, leadership, and creating a lasting impact. Minute by Minute: 0:00 Introduction 4:31 Stephen’s story and The Rainmaker Family 12:11 From avoiding ops to truly valuing ops 16:03 Actually releasing tasks to people on your team 18:43 If you don’t want to have to create ads all the time…
SUMMARY: In this episode, we dive into the world of calendar scheduling tools, discussing the pros and cons of popular options like Calendly, Koalendar, and OnceHub. Terryn and Savannah share their personal experiences and insights into the features, pricing, and usability of these platforms, helping you find the right tool to streamline your scheduling process. We kick things off with a deep dive into Calendly, a favorite for its simplicity and robust free version, perfect for individuals and small teams. We explore how it helps avoid the back-and-forth of scheduling emails, and when it makes sense to upgrade to the paid version for advanced features like round-robin scheduling and form integrations. Next, we take a look at Koalendar, a newer player with a cute koala logo but fewer free features. Despite its appealing branding, we uncover some limitations that may make it less attractive compared to other options. Finally, we explore OnceHub, formerly known as ScheduleOnce, known for its advanced features like workflow automation, high security, and a comprehensive free version. We discuss why it could be a powerful tool for larger teams or those needing advanced scheduling capabilities, despite some nuanced pricing details. Tune in to learn which scheduling tool might be the best fit for your needs, and avoid common pitfalls when choosing a solution for your business. Minute by Minute: 0:00 Introduction 2:05 Calendly 8:58 Koalender 14:34 Once Hub…
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