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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Inside Story - Voice of America
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محتوای ارائه شده توسط VOA. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط VOA یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The Inside Story is a 25-minute weekly television program produced by the Voice of America News Center and hosted by a rotating group of VOA reporters. Each week, The Inside Story provides a wide and deep examination of one issue in the news, using VOA’s worldwide reporting strength.
…
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44 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 3477451
محتوای ارائه شده توسط VOA. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط VOA یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The Inside Story is a 25-minute weekly television program produced by the Voice of America News Center and hosted by a rotating group of VOA reporters. Each week, The Inside Story provides a wide and deep examination of one issue in the news, using VOA’s worldwide reporting strength.
…
continue reading
44 قسمت
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The Inside Story - Voice of America
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Join us as we report on the Trump Administration's new agenda and policies, covering everything from immigration to foreign aid, trade, and more executive orders. This week on The Inside Story: The Trump Transition.
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The Inside Story - Voice of America
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This week on The Inside Story, a look into the Trump Transition as big changes shake up Washington. A major overhaul at USAID, trade and tariffs testing relationships, and the Trump administration’s foreign policy. Plus, we’ll report on the threat of a bird flu outbreak that has farmers worried. Don’t miss this episode of The Inside Story, The Trump Transition.…
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The Inside Story - Voice of America
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As the new Trump administration's domestic and foreign agenda comes into focus, significant shifts are occurring in Washington. From immigration to foreign aid, numerous policies are being adjusted to align with the administration's plan for the U.S. government.
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The Inside Story - Voice of America
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History unfolds as Donald Trump is inaugurated as the 47th President of the United States. Join us for coverage of the Washington ceremonies and a closer look at the presidential decrees he signed on his first day in office—what do they mean for America and the world? This week on the Inside Story, The New Trump Administration…
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The Inside Story - Voice of America
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We bring you details on the devastating wildfires sweeping through Southern California. We'll also cover President Joe Biden's farewell address, highlighting the accomplishments of his administration. Plus, join us for the heated moments on Capitol Hill during the confirmation hearings for Trump administration cabinet nominees. This week on The Inside Story: Transition in America.…
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The Inside Story - Voice of America
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We honor the remarkable life and legacy of former President Jimmy Carter, who has passed away at the age of 100. From his humble beginnings to his impactful presidency and tireless humanitarian work, we reflect on the life of a leader dedicated to peace and service. This week on The Inside Story: The Life and Legacy of Jimmy Carter.…
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The Inside Story - Voice of America
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As the Assad regime swiftly falls, we bring you comprehensive coverage on how the United States and the world are grappling with this seismic shift. Our correspondent on the ground, Heather Murdoch, provides an unparalleled look into the unfolding events within Syria. This week on The Inside Story: Syria After Assad.…
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The Inside Story - Voice of America
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Join us this week as we report from New York. We examine the impact of the downfall of Syrian leader Bashar al-Assad. Plus, we continue our coverage on missing journalist Austin Tice, who has been held in Syria for more than a decade. Tune in to The Inside Story: A Free Press Matters.
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The Inside Story - Voice of America
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Join us as we explore "Elections and Consequences." The Trump administration is moving quickly to nominate its top choices for pivotal roles. Find out who made the list and how they will shape the future Trump administration. Tune in to The Inside Story: Elections and Consequences.
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The Inside Story - Voice of America
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We explore the upcoming Trump administration. Join our panel of Washington correspondents for an insightful roundtable discussion on navigating the transition process and understanding its implications for you. This week on The Inside Story: The Trump Transition
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The Inside Story - Voice of America
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This week on The Inside Story: Donald Trump completes a remarkable comeback to win the American presidency. What was it like inside his campaign headquarters? And what happens next for the country and the rest of the world? Don't miss this episode.
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The Inside Story - Voice of America
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We are just days away from election day in America. Polls are still unable to project a leading candidate, and the candidates are continuing to campaign, making their final case to the voters. This week on "The Inside Story: USA Votes '24 - Closing Arguments."
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The Inside Story - Voice of America
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Join us as we report from the swing states that will decide the U.S. Presidential Election. Discover what swing states are and learn more about the process of a presidential campaign in the U.S. This week on The Inside Story: USAVOTES2024.
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The Inside Story - Voice of America
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We journey to Arizona to report on immigration, a top issue for American voters in this year's presidential election. We visit the Mexican side of the border to speak with migrants and accompany Border Patrol officers on their rounds. Join us on The Inside Story for our special segment: USAVOTES2024: Immigration.…
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The Inside Story - Voice of America
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We report on the first anniversary of the deadly Hamas attack on Israel. The conflict continues to escalate, and Palestinians in Gaza continue to suffer. Plus, we report on Muslim Americans and their impact on the upcoming U.S. presidential election. This week on The Inside Story: Israel-Hamas, A Year of War.…
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