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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Electrical Wholesaling Podcasts
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Manage series 3415013
محتوای ارائه شده توسط Endeavor Business Media. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Endeavor Business Media یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Through these podcasts, Electrical Wholesaling magazine aims to bring new insight, market data, unique stories and helpful tips from the $100 billion-plus electrical industry in episodes of under 15 minutes to our audience of electrical distributors, independent manufacturers' reps and electrical manufacturers. This podcast is produced by Electrical Wholesaling magazine, part of Endeavor Business Media's portfolio of publications. It's edited by Editor-in-Chief Jim Lucy and Associate Editor Ellie Coggins. Artwork by Art Director David Eckhart. For more info on Electrical Wholesaling's unique package of content for the electrical market, check us out at www.ewweb.com.
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146 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 3415013
محتوای ارائه شده توسط Endeavor Business Media. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Endeavor Business Media یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Through these podcasts, Electrical Wholesaling magazine aims to bring new insight, market data, unique stories and helpful tips from the $100 billion-plus electrical industry in episodes of under 15 minutes to our audience of electrical distributors, independent manufacturers' reps and electrical manufacturers. This podcast is produced by Electrical Wholesaling magazine, part of Endeavor Business Media's portfolio of publications. It's edited by Editor-in-Chief Jim Lucy and Associate Editor Ellie Coggins. Artwork by Art Director David Eckhart. For more info on Electrical Wholesaling's unique package of content for the electrical market, check us out at www.ewweb.com.
…
continue reading
146 قسمت
همه قسمت ها
×In this Electrical Wholesaling Executive Insights podcast, EW Editor-in-Chief Jim Lucy explains why the electrical industry could get hit harder by tariffs than many other industries because so many electrical products have high such high steel, aluminum and copper content.
Episode #113 of Electrical Wholesaling's Today's Electrical Economy podcast will look at the metropolitan areas with the biggest increases in sales potential and building permit activity. Sponsored by Champion Fiberglass.
In this Electrical Wholesaling Executive Insights podcast, learn why Panduit’s Bob Krisel and Jeff Krossel are excited about new sales opportunities electrification will create & the company’s new plant in Mexico.
Episode #112 of Electrical Wholesaling's Today's Electrical Economy podcast covers the newest billion-dollar data centers & hot electrical stocks. Sponsored by Champion Fiberglass.
Episode #111 of the Today's Electrical Economy podcast series by Electrical Wholesaling explores the largest counties for contractor and industrial sales potential. Sponsored by Champion Fiberglass.
Episode #110 of the Today's Electrical Economy podcast series will cover 2024’s biggest news stories and look at EW’s Picks for 2025’s biggest growth opportunities & trends to watch.
Episode #109 of Electrical Wholesaling's Today's Electrical Economy podcast series explores the nation's fastest-growing contractor and industrial markets and the South Atlantic Region. Sponsored by Champion Fiberglass.
Jim Lucy, EW's editor-in-chief, provides an overview of this year's Market Planning Guide and offers some tips on how to navigate through all the data.
Episode 108 of the Today’s Electrical Economy podcast series sponsored by Champion Fiberglass will take a look at the largest local and state electrical market, with information from Electrical Wholesaling’s 2025 Market Planning Guide.
Episode 107 of Electrical Wholesaling's Today’s Electrical Economy podcast series sponsored by Champion Fiberglass will take a look at the billion-dollar hospital, airport and data center projects that entered the pipeline over the past few months.
Episode #106 of the Today’s Electrical Economy podcast series sponsored by Champion Fiberglass will take a look at the results of the Electrical Wholesaling/Vertical Research Partners survey on business conditions in the electrical market and discuss highlights from Electrical Marketing’s most recent Electrical Price Index.…
Episode 105 of Electrical Wholesaling's Today’s Electrical Economy podcast series sponsored by Champion Fiberglass analyzes several key market indicators and looks at a state that is quietly becoming a very hot electrical market - Indiana.
Episode #104 of the Today's Electrical Economy podcast offers a sneak peek at our latest local and state sales estimates. Sponsored by Champion Fiberglass.
Benchmark International's Clinton Johnston on why buyers are searching for distributors in today's M&A market.
Episode #103 of the Today’s Electrical Economy podcast series sponsored by Champion Fiberglass explores 11 key leading economic indicators that point to future economic conditions in the electrical market.
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