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محتوای ارائه شده توسط BH&P. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط BH&P یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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No Bull Marketing Ideacast
علامت گذاری همه پخش شده(نشده) ...
Manage series 3397310
محتوای ارائه شده توسط BH&P. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط BH&P یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
…
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25 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 3397310
محتوای ارائه شده توسط BH&P. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط BH&P یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
…
continue reading
25 قسمت
همه قسمت ها
×The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets , the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation . Three Top Tips for Energy Sector Brand Activation in 2025 As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change? At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025: Tip 1: Build Trust With Credible Voices People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience. •Think engineers, electricians, or sector leaders. These are the people your audience already believes. •Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable. If you want your audience to take action, start by building trust. Tip 2: Simplify the Message and Action In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity: •Make the problem relatable. •Make the benefits tangible. •Make the action easy to take. Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act. Remember: clarity reduces friction—and friction stops progress. Tip 3: Align Brand With Behavior to Drive Results Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth. In energy, this means: • Linking data to real human outcomes —lower costs, safer energy, faster progress. • Creating campaigns that inspire and resonate —not just inform. For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks. The lesson? When your brand resonates with human behavior, you drive results that matter. So there you have it—three tips for energy sector brand activation in 2025: 1.Build trust with credible voices. 2.Simplify your message and make action easy. 3.Align brand strategy with human behavior. At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk. Visit our website to book a discovery call. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino Orphanage's website here . Explore Waterberg Rhino UK's website and solutions here . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
1 SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land 33:32
Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen. Follow Adrian on LinkedIn . Follow James on LinkedIn. Explore more about their awesome social listening tool, RippleXN . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Virginie on LinkedIn . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen! Chat about brands and connect with Nick on LinkedIn . Discover Nick's NYC agency, Addison, here . Connect with Claus on LinkedIn here . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here! Learn more about Brew and their exciting toolsets here . Follow and connect with Yoav on LinkedIn . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth. Connect with Sabrina below: LinkedIn Twitter Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. Get started with the B Impact Assessment . Register for the Oxfordshire B Corp Month Celebration Event. Join the community at the Oxfordshire B Corp Facebook Group . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
Third time's a charm! Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business. Including: Becoming a B Corp/B Corp Month - Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy When You're Second, Nobody Remembers When You Were First - Yoav Rimon, CMO, Brew Fear Forward, Brands and the Art of the Subtle Brag - Sabrina Schafer, CEO, transformation CONTINUUM Reputation Management Starts Within - Integrity & the Sustainable Business - Rodger Holden, Former Head of Business Development, CrimeStoppers Trust Subscribe to be the first to take a nugget of wisdom back to your marketing team with each episode! For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world. Find out what it takes to be more sustainable while being a great place to work, and achieving business growth. Find out more about Ella's Kitchen, their B Corp achievements, and their pledge to change children's relationship with food, forever. Sign the pledge to introduce food sensory play into UK schools: https://www.ellaskitchen.co.uk/eat-play-love/show-your-support For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. Third-party cookies will soon be a thing of the past. Time to get real with how ads are being measured and the latest changes in the world of analytics. James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here), can understand. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
1 SEASON 2 EPISODE 6: Online Dating and Business Behavior \ It's a Ghost Town ft. Jules Meadwell 35:41
Good brains, online dating, and the normalization of bad behavior. Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
Yes!!! A famous guest at last 🤗 Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the do's and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way. Tune in for a fun chat and an opportunity to learn from their combined podcasting expertise. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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No Bull Marketing Ideacast
As a creative, you can do great things. But not without your health and wellbeing! The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell , burnout and her personal journey to the inspiring entrepreneur she is today. Madeleine discusses the idea that creative leadership is more likely to flourish with strong wellbeing initiatives and the right performance management tools. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…
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