محتوای ارائه شده توسط William Grant Foundation. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط William Grant Foundation یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
محتوای ارائه شده توسط William Grant Foundation. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط William Grant Foundation یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This is the podcast channel for the William Grant Foundation, a funder of good causes in Scotland. www.williamgrantfoundation.org.uk
محتوای ارائه شده توسط William Grant Foundation. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط William Grant Foundation یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This is the podcast channel for the William Grant Foundation, a funder of good causes in Scotland. www.williamgrantfoundation.org.uk
To coincide with the launch of our new website , this podcast explores the idea of ‘working in the open’ and why we might want to encourage more of it by charities and third sector organisations. Hosted by Foundation CEO, Nick Addington, we speak to Ross McCulloch of Third Sector Lab about the open working programme he runs for charities and to Leah Black of EVOC about her experience of working in the open as she develops a new Regenerative Futures Fund for Edinburgh. Nick is also joined by other members of the Foundation team to discuss our own commitment to start ‘learning out loud’. Shownotes Third Sector Lab’s website is where you can find out more about the programmes they run, including the Open Working and Re-use programme and The Curve – a series of free digital training webinars and online resources for third sector organisations, which is supported by the William Grant Foundation alongside other funders. You can read Leah’s blog posts about the development of the Regenerative Futures Fund here , including that initial blog that kick-started it all. More about the Regenerative Futures Fund can be found here on EVOC’s website. Giles Turnbull: The Agile Comms Handbook is an inspiring and short read for anyone wanting to get started with working in the open. Visit the William Grant Foundation's website at www.williamgrantfoundation.org.uk…
The William Grant Foundation team mark the publication of its latest Annual Review, looking back over 2022. Chief Executive Nick Addington is joined by Partnerships and Learning Managers Elaine Gibb and Rowan Boase to highlight some of the work supported by the Foundation in the last year. Listen-in to learn about the wide range of themes the Foundation funds and how it approaches its role as an independent funder in Scotland. You can read the online Annual Review here . (https://readymag.com/wg/WGFoundationAnnualReport22) The link is also available on the William Grant Foundation website . (https://www.williamgrantfoundation.org.uk/) Let us know what you think: foundation@wgrant.com…
The William Grant Foundation presents its Annual Review 2021 in podcast format. This isn't just an audio version of a written report, this is a unique product, featuring the voices of many of the beneficiaries of the Foundation over the past 12 months. Chief executive Nick Addington is joined by Elaine Gibb and Rowan Bose, partnerships and learning managers, to explain and showcase the work of the Foundation, which has awarded more than £4.2 million in grants across Scotland in the last year. Read the full annual review here . The link is also available on the William Grant Foundation website . Let us know what you think: Foundation@wgrant.com…
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