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محتوای ارائه شده توسط Paula Thomas. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Paula Thomas یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Curated Questions: Conversations Celebrating the Power of Questions!
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Let's Talk Loyalty
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محتوای ارائه شده توسط Paula Thomas. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Paula Thomas یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
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647 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 2949245
محتوای ارائه شده توسط Paula Thomas. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Paula Thomas یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
…
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Let's Talk Loyalty
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The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group's (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy's™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek out insights from practitioners of the trade from the C-Suite. Twice a month, we will bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results. In this episode Aaron speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC) . Darron is one of less than a handful of instructors in the USA who have created a university level class focused on the discipline of loyalty. His course, Hospitality Loyalty Strategy , is taught through USC's College of Hospitality, Retail and Sport Management and Darron is a steward of the hospitality sector. Darron shares his unique perspective into the mindshare of the next generation of loyalty marketers. We also discuss the drivers of loyalty in hospitality and the go-forward state for the loyalty industry. Show notes: 1) Darron Kirkley 2) USC's College of Hospitality, Retail and Sport Management 3) University of South Carolina (USC)…
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Let's Talk Loyalty
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world! Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment. Kanmo Group is the official distributor for Indonesia of multiple world class brands and their portfolio includes global icons such as Mothercare, COACH, Adidas, Havaianas, Liverpool Football Club & Nespresso. Our guest is Rajesh Grover , Kanmo’s Group Vice President of AI, Digital and Omnichannel, which includes responsibility for the Kanmo Circle loyalty programme. Separately, Rajesh has also recently written and published a book called “ Start Unselling Now ” which introduces his customer-first approach that prioritizes the buying journey over sales targets. Please enjoy this episode from the Kanmo Group in Indonesia. Show notes: 1) Rajesh Grover 2) Kanmo Group 3) Kanmo Circle 4) Start Unselling Now: The Sales Manifesto for Winning Customers (Book) 5) One Click: Jeff Bezos and the Rise of Amazon.com (Book)…
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Let's Talk Loyalty
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This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass , uno de los programas de viajero frecuente más grande de Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el programa a lo largo de los últimos años, pasando de un modelo de coalición, anteriormente conocido como Multiplus, a lo que es ahora. Nos comentó como conectar con los socios del programa para que se mantengan enganchados con la propuesta de valor y como extenderla para estar presentes con el socio todos los días. Hosted by Alex Saul. Show Notes:- 1) Cristian Ortiz 2) LATAM Pass 3) Start with Why by Simon Sinek (Book)…
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program. In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such as our CLMPs and/or those operating from the C-Suite. Twice a month, we will bring you an interview with an executive who has transformed strategy into practical application to generate business results. Today’s guest is Dave Sims , a well-known professional in North American loyalty circles. Dave is a Navy veteran who started his career with Proctor & Gamble and had early experiences creating business value using customer data while operating a startup. He has since been in a leadership role in the customer loyalty efforts at notable brands including DSW Shoes, GNC Nutrition, LaQuinta Hotels, and Nordstrom. He most recently served as Chief Marketing Officer for a large franchisee of Orange Theory Fitness. Dave shares insights on the future of loyalty, how to get support from the C-Suite, the tension between acquisition and retention, gamification and more. Hosted by Bill Hanifin Show Notes: 1) Dave Sims 2) Orange Theory Fitness 3) Bill Hanifin 4) The Wise Marketer.…
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Let's Talk Loyalty
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1 #642: Managing 5 loyalty programmes into a new era of hyper personalisation in India: Arvind Fashions Ltd. 35:18
Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market. Hosted by Amanda Cromhout Show Notes : 1) Tanya Alexander 2) Arvind Fashions Ltd 3) The Ken 4) Forrester Research 5) Mckinsey Insights…
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Let's Talk Loyalty
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing. NASCAR is the sanctioning body for the number one form of motor sports in the United States. Based in Daytona Beach, Florida, NASCAR sanctions more than 1,200 races annually in eleven countries and more than thirty U.S. states. Our guest for today’s episode is Donald Baal , Senior Director of Fan Loyalty for NASCAR Rewards who explains more about the sport, the multi-generational loyalty that already exists with fans and some of the fantastic reasons why the business made the decision to invest in a formal loyalty programme to build that emotional connection even further. Show notes: 1) Donald Baal 2) NASCAR 3) NASCAR Fan Rewards 4) The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt Disney Company (Book)…
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . 2025 is the time of year that leading industry brands share their incredible insights and research as a way to support our industry, so I’m delighted today to be joined by our longest-standing sponsor and partner of the show as one amazing brand that does exactly that. Comarch is a leading global IT company founded in Poland in 1993 which employs over 6,000 people, powering the technology needs of more than 40,000 companies worldwide. Comarch is also one of the most dedicated software companies in the world when it comes to its focus on loyalty marketing software. As part of that focus, I’m thrilled to be today helping them to launch their Customer Loyalty Predictions 2025 Report – focused on AI, Privacy and Sustainability - which was conducted by Comarch in partnership with the Global Loyalty Organisation. Joining me in the studio today to share insights from this global study are Lukasz Dubiel and Joanna Witsch from Comarch. I hope you enjoy their insights on these key loyalty topics which are so relevant for 2025 and beyond! This episode is sponsored by Comarch. Show Notes : 1) Comarch 2) Customer Loyalty Predictions 2025 Report – focused on AI, Privacy and Sustainability 3) Lukasz Dubiel 4) Joanna Witsch 5) The Heart-Led Leader (Book) 6) Loyalty.com (Book)…
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Let's Talk Loyalty
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1 #639: C-Suite Guest - Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution 33:31
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards , which is the rewards and lifestyle app for the Al-Futtaim Group. Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into a leading conglomerate across automotive, retail, real estate, and finance sectors in more than twenty markets. Our guest is Geeta Raghuvanshi , who is the Chief Technology and Data Officer for Blue Rewards, which operates in the GCC, Egypt, Singapore, and Malaysia. In this fun and insightful conversation, Geeta shares with us the overall Blue Rewards Programme and proposition, as well as some major evolutions and enhancements that the Al Futtaim Group have achieved in partnership with our friends in Capillary Technologies. Together, they've grown the program from a simple cash back concept through to a major lifestyle brand which is now operating as an independent business within the group. Please enjoy this conversation with Geeta Raghuvanshi from the Al Futtaim Group. Show notes: 1) Geeta Raghuvanshi 2) Al-Futtaim Group 3) Blue Rewards 4) The Upside of Disruption: The Path to Leading and Thriving in the Unknown (Book)…
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Let's Talk Loyalty
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Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. United Airlines remains the largest airline in the world with 244.4 billion revenue passenger miles flown in 2023, and their loyalty insights, even though recorded in November 2023 are ever-green. This re-release has also given us the chance to publish this on our dedicated Loyalty TV website (previously just available on Youtube) as well as our usual podcast channel (of course). It comes as United Airlines last week announced record fourth quarter profits for Q4 2024 and when we spoke, our guest Luc Bondar COO and President of MileagePlus shared how they achieved some of their superb results for their 110+ million MileagePlus members. Show Notes: 1) United Airlines 2) MileagePlus® program 3) Luc Bondar, COO and President of MileagePlus…
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward. Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud , a loyalty software company she co-founded almost 14 years ago. Zsuzsa was also chosen last year as the “International Loyalty Personality of the Year”, partly because of her incredible work creating the Global Customer Loyalty Report which last year was downloaded by over 8,000 loyalty professionals. As you can imagine, Zsuzsa has even greater ambitions for the 2025 Global Customer Loyalty Report which was just released in the last couple of weeks and contains some incredible insights from both loyalty industry professionals as well as direct insights from over 10,000 loyalty programme members. Today Zsuzsa also shares all of the latest AI-led loyalty technology innovations at Antavo which are being designed and built based on feedback from some of their incredible global clients. I hope you enjoy our conversation with Zsuzsa Kecsmar from Antavo AI Loyalty Cloud. This episode is sponsored by Antavo AI Loyalty Cloud. Show notes: 1) Zsuzsa Kecsmar 2) 2025 Global Customer Loyalty Report 3) Antavo AI Loyalty Cloud 4) The Definitive Book Of Body Language by Allan Pease (Book) 5) Loyalty Programs: The Complete Guide by Philip Shelper (Book)…
This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy compartimos con un panel de expertos en Loyalty en donde se comentan algunos de los fundamentos importantes que se deben considerar a la hora de construir y/o gestionar estrategias de lealtad. Se señaló la importancia de combinar elementos transaccionales con momentos emocionales, la innovación, el uso de la data, la visión Customer First, entre otros. Esperamos que disfruten la conversación con Gerardo y Franz . Hosted by Alex Saul. Show Notes:- 1) Gerardo 2) Franz 3) Crear o Morir (Book) 4) Great by Choice (Book)…
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Please note this episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin , CEO Wise Marketer Group , and Aaron Dauphinee CMO Wise Marketer Group will be hosting conversations with executives from a wide range of disciplines that impact the development of customer strategy and contribute to overall corporate profitability. In this week’s episode Bill and Aaron talk with a special guest and known loyalty SME, Tim Murphy, to share his thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon. Tim has been a C-suite executive at 5 fortune 500 companies that include time as CIO and CTO to lead technology shared services and divisional to enterprise transformations. The conversation touches on the impact of artificial intelligence on loyalty technology, explores new concepts implied by the term "composable commerce" and looks into the future of how the tech stack required to support digital customer strategy will evolve in the coming year. Show notes: 1) Tim Murphy 2) Bill Hanifin 3) Aaron Dauphinee 4) Wise Marketer Group…
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx , focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce. MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping. Today we will be learning about her favourite books and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about Valuedynamx. Hosted by Charlie Hills This show is sponsored by ValueDynamx. Show Notes : 1) Mary Beth Bell 2) Valuedynamx 3) The Alchemist 4) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value 5) European Loyalty Whitepaper 6) Mando Connect…
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Let's Talk Loyalty
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1 #633: A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards 42:43
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create customer centricity throughout all it does. Kelly Goldsworthy is Head of Live Better Rewards with an engineering background and a laser focus on continuous improvement for the Live Better programme and its members. Kelly shares the journey to date and the fascinating statistics of its current engagement activities by different channels, encouraging all of us to re-think the norm and disrupt for the ultimate end game of greater customer centricity. Show Notes:- 1) Capitec Live Better Rewards 2) Kelly Goldsworthy 3) Live Better Rewards 4) Blue Ocean Strategy (Book) 5) Good to Great: Why Some Companies Make the Leap...And Others Don't (Book)…
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Let's Talk Loyalty
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Phil Hawkins , a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993. With leading roles at National Australia Bank , Coles and Myer , Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and digital communication These days, Phil is a keen loyalty observer, commentator, writer and occasionally creating mischief on LinkedIn. Hosted by Carly Neubauer Show Notes: 1) Phil Hawkins 2) The Loyalty Leap 3) Omnichannel Retail 4) Flybuys…
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