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محتوای ارائه شده توسط ESPN Chicago. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط ESPN Chicago یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
ESPN Chicago
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محتوای ارائه شده توسط ESPN Chicago. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط ESPN Chicago یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Chicago Sports
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202 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 2871119
محتوای ارائه شده توسط ESPN Chicago. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط ESPN Chicago یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Chicago Sports
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202 قسمت
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×The NFL Playoff conversation continues between these two -- including a dilemma that Tyler Aki is dealing when it comes to viewing the Bills vs Chiefs game.
The NFL divisional round is here and the guys break down each of the playoff matchups including a deep dive into the best quarterbacks remaining in the playoffs.
Bears President Kevin Warren has high expectations this season from the Bears and himself. Fans call in to share what they would do if they owned the Bears to make it a winning organization. Also, the guys react to Fields saying he is confident he can throw for 4,000 yards this season. The fallout from Northwestern Football hazing allegations continue, but the coverage is missing dedicated local beat reporters. Lastly, there are several running backs in the NFL with ongoing contract negotiations that might cause them to miss the entire season.…
Meller and Hanley talk about the Cubs winning this weekend and if Cody Bellinger performance has earned him a big payday. The White Sox lose another game and Lucas Giolito might have given the blueprint to other pitchers on how to strikeout All-Star Luis Robert Jr. Lastly, is Eloy Jimenez untradeable because of his performance this year?…
The guys react to a clip from the Chicago based show "The Bear" where a character tells the story of what happened with Steve Bartman and the Cubs. Jesse Rogers also joins the show to discuss Marcus Stroman future with the Cubs and if he believes the Angels will trade Shohei Ohtani at the deadline.
The White Sox and the Cubs both get wins over the weekend, but the guys aren't feeling good about either team making the playoffs. Did Tim Anderson raise his trade value with the game saving double play ball from yesterday? Do the Cubs have a real shot at acquiring Shohei Ohtani and are they doing enough to make it happen? Northwestern fires their baseball coach related to hazing allegations.…
Adam Rittenberg, ESPN Writer, joins Meller & Hanley to talk about the Pat Fitzgerald suspension and NW Football hazing allegations. The guys continue to discuss the White Sox and put Andrew Vaughn under the microscope (former 3rd overall pick in the draft). Plus, Elly De La Cruz is unreal...and NBA in-season tournament thoughts.…
Jeff Meller & Brian Hanley discuss the breaking news Northwestern football hazing allegations and incidents. Plus, Paul Sullivan, Chicago Tribune, hops on the show to talk about the Cubs and White Sox ahead of the All-Star break. MLB baseball draft tonight.
Mark Lazerus, The Athletic NHL Writer, joins Meller & Hanley to discuss the huge expectations for Connor Bedard and why he would be considered a bust if his career is similar to Patrick Kane's. A weather service alert has been issued and the guys discuss how this affects the fans that were looking forward to spending the entire day enjoying Nascar, plus what are the Cubs going to do with Marcus Stroman? Luke Voit hit a mammoth homerun, sleveeless in a minor league at-bat, plus could Shohei Ohtani land with the Mets?…
The rain is here, but winning baseball is not as both the Cubs and the Sox continue to struggle. Meller and Hanley discuss why the Sox are playing so terrible and if they could get anything if they traded Tim Anderson. Nascar is in Chicago, but so is heavy rain the guys discuss how this will affect today's events. Joe Cowley, Chicago Sun-Times Writer, joins the show to talk about the Bulls moves made during the trade deadline. Lastly, the Blackhawks GM Kyle Davidson was unrecognizable on the streets of Nashville.…
Bulls VP Arturas Karnisovas had comments on Lonzo Ball's injury rehab, what they liked about Julian Phillips and if he will be allowed to go into the luxury tax. Only one of the top 5 NBA Players drafted played college basketball and Meller felt like the draft coverage didn't have enough analysis on these less familiar players. The Chicago Blackhawks have the top pick in the draft and the expected first pick is Connor Bedard and Meller talks about his time spent in Hawaii.…
Meller & Hanley start the show with early morning baseball talk as the Cubs are in London playing against the Cardinals. The White Sox win in a walk-off hit by Elvis Andrus, but is Tim Anderson playing like the superstar he is supposed to be. The guys also react to comments made by Rick Hahn about his future decisions at the trade deadline. Lastly, the Angels scored 25 runs in their rout against the Colorado Rockies.…
Have the Bears changed their mind about moving to Arlington after taking a meeting with the Naperville Mayor? One of the biggest stories in Bears OTAs is Jaylon Johnson choosing not to attend the voluntary workouts which he addressed on KJM. Meller shares his "dumb" injury story after Meller shared why his fingers look so irregular. Can anyone fix the Bulls and what moves could they do to make them contenders for a championship?…
Meller and Hanley start the show discussing a wild and unusual win by the White Sox. Taylor Swift is performing in Chicago and all the Swifties have descended upon the city, Meller and Hanley discuss her future longevity in the business. The Cubs have been a disappointment so far this season, but who is at fault?…
Chris Simms doesn't believe in Justin Fields still...we discuss his critiques. Hanley gives his thoughts on the Hawks winning the Bedard sweepstakes! (He was about to embark on his Europe tour win the NHL lottery occurred)
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