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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span>


Join us on a journey into the perplexing world of disappearances, where individuals vanish without a trace, leaving behind a void filled with questions and speculation.
Marketing Vanguard
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محتوای ارائه شده توسط Al Mannarino. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Al Mannarino یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
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Hosted on Acast. See acast.com/privacy for more information.
307 قسمت
علامت گذاری همه پخش شده(نشده) ...
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محتوای ارائه شده توسط Al Mannarino. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Al Mannarino یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
307 قسمت
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Marketing Vanguard

1 Leadership in Destination Marketing: Insights from Kate Wik, CMO of Las Vegas Convention and Visitors Authority 20:30
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik , CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality shapes its marketing approach. Kate shares insights on destination marketing, leadership philosophy, and the future of Las Vegas as a sports and entertainment capital. Here are the key talking points from the episode: Evolution of Las Vegas from gaming to global entertainment destination Impact of major events like CES, Formula One, and Super Bowl The role of innovation and technology in destination marketing Leadership philosophy and the importance of hospitality Future developments and opportunities for marketers Social media strategy and global brand building The significance of live experiences in modern marketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan , CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media. Here are the key talking points from the episode: Erika's journey from legal to marketing to CEO roles The challenges and limitations of the CMO role Scaling Barstool Sports from startup to media powerhouse Transforming Food52's approach to commerce and content The importance of brand focus and community Engaging with advertisers in the food space The future of food media and content commerce Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online on March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business.Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact. Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian , Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership. Here are the key talking points from the episode: The evolution from traditional TV to streaming and ad tech The importance of following your passion while remaining adaptable The role of CES in building business relationships The future of CTV and omnichannel advertising Leadership lessons and career development The value of industry involvement and networking Strategic decision-making in marketing leaders Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business. Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact. Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

1 Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines 39:07
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin , Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks. Here are the key talking points from the episode: The evolution of United's marketing strategy post-pandemic The geographical complexities of airline marketing How United transformed its customer communication approach The importance of social media in airline marketing United's brand campaign "Good Leads The Way" Managing marketing during peak travel seasons The future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard , CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age. Episode Highlights: GoDaddy's evolution from domains to comprehensive digital solutions The impact of AI through GoDaddy Airo on small businesses Behind-the-scenes look at Super Bowl advertising strategy Partnership with Walton Goggins and authentic storytelling The role of AI in modern marketing operations Building sustained campaigns beyond major media moments Measuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.…
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Join Jenny Rooney as she speaks with Chris Bellinger , the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation. Episode Highlights: The evolution of PepsiCo Foods' creative strategy across multiple brands Balancing traditional marketing with new platform requirements The return of Doritos' "Crash the Super Bowl" program Managing the transition from agency life to corporate creative leadership Building and scaling an internal creative team from 2 to 140+ people The importance of data in creative decision-making] Leadership philosophy and the transition from "player to coach" Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira , CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape. Here are the key talking points from the episode: Why AI represents a fundamental shift unlike previous technological advances The critical role of CMOs in leading AI initiatives The evolution of marketing roles and functions in an AI-driven world The emergence of AI agents as brand ambassadors The importance of customer experience in AI strategy The future of white-collar jobs in the age of AI The need for new roles like "brand agent personality architects" Hosted on Acast. See acast.com/privacy for more information.…
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan , Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future. Here are the key talking points from the episode: Evolution of CES and creation of C Space Impact of AI on marketing and technology Agency landscape and consolidation trends Role of content in driving commerce Evolving CMO-CEO relationship Growth and Future of 3C Ventures Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock , Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services. Episode Highlights: Alex's journey from sales to marketing leadership The evolution of financial services marketing The importance of unified marketing strategies How constraints drive creativity in marketing The future of Citi's brand and marketing initiatives The role of sponsorships and partnerships Leadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix , CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape. Episode Highlights: George's unique career journey from IT to marketing The importance of brand heritage and simplification Chili's strategy for cultural relevance Value proposition in the competitive landscape Leadership philosophy and team building The power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman , CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service. Here are the key talking points from the episode: Strategic brand partnerships announced at CES Future vision for travel technology and experience Balance of innovation and human connection Marketing leadership insights and career evolution The importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson , a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy Here are the key talking points from the episode: The evolution of marketing education and its accessibility Structural challenges in business school education The gap between marketing theory and practice Analysis of Nike's recent marketing challenges Marketing effectiveness and brand salience The future role of AI in marketing strategy The relationship between B2B and B2C marketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein , CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality. Here are the key talking points from the episode: Mark's background and journey to becoming Hilton's CMO The transformation of Hilton Honors loyalty program Integration of brand marketing and loyalty functions The development and success of the "For the Stay" platform Consumer insights and competition in the hospitality sector Authentic celebrity partnerships, particularly with Paris Hilton The importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.…
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff , CEO of Said Differently, and Tony Wells , a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding. Episode Highlights The right timing and prerequisites for pursuing board positions Building credibility through demonstrated results and boardroom experience Why companies seek CMOs for their boards Balancing full-time executive roles with board service The value and benefits of board service Strategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee , Chief Creative Officer at Squarespace, and Rei Inamoto , Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing. Here are the key talking points from the episode The legal and ethical implications of AI in creative work AI's impact on creative professionals and industry economics The value of human creativity in an AI-dominated landscape The balance between efficiency and authenticity in creative outputs Future trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci , CMO of Molson Coor s, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors. Here are the key talking points from the episode: Sofia's career journey and promotion to CMO Transformation from beer company to beverage company Building marketing capabilities and creative evaluation Working with distributors and sales teams Adapting to changing media landscape Portfolio strategy and brand innovation The MUSCLE framework for creative evaluation Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

1 Greatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants 31:22
Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.
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Marketing Vanguard

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi , Founder and CEO of Nativo , on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement. Here are the key talking points from the episode: Challenges in Measuring Content Marketing Nativo's Mission Justin Choi's Entrepreneurial Journey Understanding Consumer Habits Measuring Consideration Over Awareness Justin’s Role as a Founder Hosted on Acast. See acast.com/privacy for more information.…
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan , Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives. Here are the key talking points from the episode: Todd Kaplan's Transition to Kraft Heinz The Impact of Marketing on Business Growth Mastering Calculated Risk-Taking Balancing Creativity and Business Objectives Challenges in the Current Marketing Landscape Hosted on Acast. See acast.com/privacy for more information.…
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk . They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman , Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape. SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

1 The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison 28:33
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty , CMO at Taylor Morrison , America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra , MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru. Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital Dharma SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos , Chief Marketing Officer at Hinge , the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Don’t miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference! If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

1 Greatest Hits - The Intersection of Design and Marketing: Mauro Porcini, SVP and Chief Design Officer at PepsiCo 36:45
Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini , SVP and Chief Design Officer at PepsiCo , to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations! If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis , NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

1 Greatest Hits - The Power of Brand Leadership with Marc Speichert of Four Seasons Hotels & Resorts 46:01
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert , Chief Commercial Officer at Four Seasons Hotels & Resorts . Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons guests. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran , CMO and Head of Marketing and Brand at MassMutual . Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

1 Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America 29:55
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel , Head of Brand and Innovation, North America at Opella . Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France. They discuss how Sanofi’s brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries. The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Claudine shares her leadership insights and highlights the value of empowering teams to take calculated risks. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto , who is the Founding Partner at I&CO , a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today. Rei shares his experience growing up as an identical twin and how it shaped his creative career. He talks about his roles at R/GA and the birth of the digital era in the late 90s. He also discusses the role of brand-side marketers in pushing agencies to embrace new technologies and the rise of the creator economy. Rei emphasizes the importance of experimentation and caution when it comes to using artificial intelligence in marketing. He also highlights how brands like Nike and Apple face challenges in maintaining their inspirational creativity. If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.…
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