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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Touchdown Tuesdays
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محتوای ارائه شده توسط Brew Sports. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Brew Sports یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
All the latest from the world of the NFL brought to you every Tuesday from Brew Sports. Hosted by Ian DeMarse and Ryan Sallmann.
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115 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 1608906
محتوای ارائه شده توسط Brew Sports. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Brew Sports یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
All the latest from the world of the NFL brought to you every Tuesday from Brew Sports. Hosted by Ian DeMarse and Ryan Sallmann.
…
continue reading
115 قسمت
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1 Episode 219 February 6th 2025 1:00:45
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The Super Bowl is here! Catch Ian & Neal on this week's show as they discuss the NFL Honors and make their Super Bowl picks! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
Catch episode 218 of Touchdown Tuesdays with Ian & Neal! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
Catch episode 217 of Touchdown Tuesdays with Ian & Neal! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 216 January 8th 2025 1:05:21
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Check out our playoff preview episode of Touchdown Tuesdays! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 215 January 2nd 2025 1:06:32
1:06:32
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Catch an all new episode this past week from Ian & Neal! Both breakdown the CFB Playoffs, discuss the remaining NFL Playoff possibilities & find out who won in fantasy football! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 214 December 11th 2024 1:18:43
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Catch a brand new episode of Touchdown Tuesdays with Ian & Neal! Both breakdown the CFB Playoff, discuss Darnold's future & look ahead to Week 15! Available on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 213 December 4th 2024 1:06:43
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Catch last week's episode of Touchdown Tuesdays Now! Available on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 212 November 20th 2024 1:05:22
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Catch the Pre-Thanksgiving episode of Touchdown Tuesdays now! Available on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 211 November 13th 2024 1:05:21
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Catch up Ian & Neal on last week's episode of Touchdown Tuesdays. Technical issues delayed the posting of this episode! #TouchdownTuesdaysPodcast
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1 Episode 210 October 22nd 2024 1:00:11
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Ian & Neal have different reactions this week! Ian is hyped from the Packers win while Neal sulks in a Vikings defeat! Both react to the injury-plagued season, discuss some surprise CFB rankings and look ahead to Week 8! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast…
Ian & Neal are back after a week off! both discuss the crazy wide receiver trades, breakdown the futures for Doug Pederson & DeShaun Watson & look ahead to Week 7! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 208 October 2nd 2024 1:02:13
1:02:13
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The NFL is in full swing on this week's show! Ian & Neal discuss where DaVante Adams may go, look ahead to future QB changes and predict the upcoming week in the NFL! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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1 Episode 207 September 25th 2024 1:07:17
1:07:17
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Ian & Neal bring the excitement this week! Both react to Week 3, decide why the season is filled with so many upsets & try to break out of their fantasy slumps. Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
Ian & Neal are back with a new episode this week! both react to Bryce Young getting benched, see when Jordan Love will return & look ahead to Week 3. Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
Week 1 is officially in the books! Ian & Neal react to the games along with breaking down the Jordan Love injury, discussing Tyreek Hill's arrest and look ahead to the upcoming week of NFL & CFB games! Available now on Apple Podcasts, Google Play & Spreaker! #TouchdownTuesdaysPodcast
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