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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Snap UK (An American Football Podcast)
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محتوای ارائه شده توسط The Snap UK (An American Football Podcast). تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The Snap UK (An American Football Podcast) یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The Snap UK, an American Football Podcast, by some guys from the UK. Formerly Bill Belichicks World
…
continue reading
294 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 1549804
محتوای ارائه شده توسط The Snap UK (An American Football Podcast). تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The Snap UK (An American Football Podcast) یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The Snap UK, an American Football Podcast, by some guys from the UK. Formerly Bill Belichicks World
…
continue reading
294 قسمت
Alle episoder
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1 Super Bowl 2025 - Eagles Brilliance & Enjoying Others Misery, Rodgers, Deebo and Hall of Fame 1:18:16
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The Eagles are your Super Bowl Champions for 2025, who dismantle the Chiefs, and leave Mahomes humbled. What were the key factors in the win? Aaron Rodgers is being let go by the Jets, is this it, or where does he end up next season? Deebo is being traded by the San Francisco 49ers, or should we say, Deebo is being released by the 49ers. We look into the Hall of Fame, as nothing for some Giants fans to be upset about here surely?…
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1 The Super Bowl Preview Show 2025 1:32:02
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You've probably realised it's Super Bowl week, so we look at who might win, how they might win, along with trying to muster up some enthusiasm for a match up that is not igniting our interest just yet. Myles Garrett wants a trade, and we discuss why the Mavs trading Luka Doncic in the NBA, may have repercussions for the NFL. The Hall of Good moves on to teams that lost the Super Bowl.…
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1 Championship Round - So it's Chiefs and Eagles then 1:32:14
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The Bills just don't come away from Arrowhead with a win in the Playoffs, and this was close, but whether the referees were the determining factor, or your Conspiracy Theory of choice, the Chiefs have a change of going 3-in-a-row. The Eagles return to the Super Bowl after whatever that was last year, with a large win over Washington. Are they the best balanced team in the league? We also do Hall of Good, with free reign.…
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1 Divisional Round - Commanders shock the Lions 1:34:13
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The best weekend of the season is here, and this year did not disappoint, with the Chiefs winning against a stout Texans defence, and producing much talk about Referee decisions. Elsewhere Commanders produce the shock of the round, beating the heavily fancied Lions Eagles can thank Saquon for another performance against the Rams Bills and Ravens is a game of short margins We also look into the coaching carousel, as Bears finally get their man, Jags lose their GM a bit too late, whilst what do the Raiders, Cowboys, Jags and Saints do now? Tight End is up for consideration on the Hall of Good…
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1 Wildcard Weekend - Bills and Ravens set up a Divisional Round clash 1:53:50
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Wildcard Weekend might not have had the clashes we hoped for, but it was still an interesting slate of games, with Rams and Texans defence setting up wins against fancied opponents, whilst making the lives of the opposition QBs an absolute nightmare. All games considered, including: Bills make easy work of the Broncos Ravens also don't have to do much to beat Steelers Daniels is a star as Commanders win it late Eagles defence is stellar The Head Coach carousel continues, with Vrabel announced, and what the hell is happening in Dallas? The Hall of Good continues, with us revisiting the Wide Receivers.…
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1 Week 18 - Lions take the NFC, Broncos make it in, and Head Coach firings 1:57:28
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Lions beat Vikings to take the NFC North and the NFC No.1 seed. The Lions defence make Darnold's game miserable, and leave you wondering why Dan Campbell isn't more of a lock for Coach of the Year. Elsewhere: Broncos beat some people in Chiefs uniforms Bengals come up short Chargers move up the seeding Titans get the No.1 pick All games covered, no matter how inconsequential We also cover all the Head Coach firings, wonder if more positions might be come available, and look ahead at the Super Wildcard Weekend. All this, plus the usual Biggest Balls, Sweetest Play, and Paul has the hard choice of picking a Play for Hall of Good.…
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1 Week 17 - Who will make the Playoffs and who won't have a job next week? 1:29:56
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Week 17 was a mad and long week, with the Christmas games almost a week ago, but we start there, as the Chiefs make short work of the Steelers, whilst the Ravens are barely bothered by the Texans. Elsewhere The Chargers sew up a Playoff spot Vikings - Packers is another classic game from the NFC North Lions keep control of the NFC with a win over the 49ers The Giants beat the Colts who can't stop having WTF moments to end the season Buccs keep control of the NFC South, do they have enough to beat the Falcons to the final slot? Who will make the playoffs from the AFC, Broncos have their fate in their hands, but Dolphins and Bengals are there if the mess up? We then look at the coaches who will not be in a job next week, Bears, Jets and Saints already have positions up for grabs, but who else will join them? Doug Pederson is bookies favourite, but what about Daboll, Mayo, Stefanski, McCarthy and the other coaches of struggling teams?…
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1 Week 16 - All I Want For Christmas Is.... 1:34:24
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Week 16 is in the books, and we start with a Commander win over a Hurts-less Eagles, but it was a great week including Chiefs outdo the Texans, who lose Dell Bills do enough to beat Patriots Lions make very easy work of the Bears Vikings are keeping up the chase Cardinals lose at Panthers and are out the Playoffs Falcons lead the chase for NFC South Chargers beat the Broncos All game covered, plus our usual Sweetest Play of the Week…
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1 Week 15 - Another Bills Banger and the Race for the Playoffs 1:29:57
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Week 15 is in the books, and the Bills continue to be involved in Game of the Season contenders, this time against the Lions, who unfortunately ramp up the amount of injuries on defence. Elsewhere Titans v Bengals is glorious nonsense Lamar is great, but it was against the Giants Eagles look impressive Vikings continue the fight for the 1 seed in NFC Packers look great Broncos aren't punished for a sloppy Nix game by Colts How were the Commanders forced into a game by the Saints Davante Adams reminds us all he's still got it All games and teams covered, and we also mention Bill Belichick returning to football, this time College at UNC, plus Griff has the unenviable task of selecting a tough set of QBs for the latest round of Hall of Good…
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1 Week 14 - Rams and Bills in Game of the Year 1:38:15
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What can you say about that Rams v Bills game, it was a game where Josh Allen lost, but somehow cemented his MVP case. Puka Nakua on the other hand gave us a reminder of what the Rams have been missing this season. Elsewhere: Eagles struggle to a win Chiefs struggle to a win....again Cousins struggles against the Vikings Lions win the battle of the North Bears do not get an Interim Coach bounce Do we have to talk about the Giants Do we also have to talk about the Raiders Come on, do we have to mention the Jags vs Titans? All games covered, plus our usual awards for Sweetest Play, Sourest Play and a new award for the Kadarious Toney Clown of the Week award.…
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1 Week 13 - Eberflus out and a Jameis Winston - Bo Nix Classic 1:45:02
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Week 13 is in the books, and Thanksgiving always feels like a long week (who remembers the Giants-Cowboys already) is bookended by a mad gaffe costing the Bears Head Coach his job, and then the Browns and Broncos in a mad game for Monday Night Football Inbetween: The Jets throw away a lead against Seattle The Chiefs do enough to win against bad opposition...again Vikings do the same Panthers lose, but there is a bit more hope in the building right now Josh Allen for MVP, as the Bills win in the snow Saquon for MVP, as the Eagles beat the Ravens All this, plus every other game, our Power Rankings as the Playoff push hots up, and the Hall of Good is a Pot Luck entry.…
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1 Week 12 - How do you explain those last few minutes of Cowboys vs Commanders 1:30:03
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Week 12 is in the books, and just how do you describe what happened in the last few minutes of the Dallas - Washington game? It was glorious nonsense. Elsewhere: Ravens win the Harbaugh-Bowl Saquon for MVP? Texans are disappointing despite a 7-5 record Things are improving for Chicago, except results Giants...well it just all sucks 49ers....this also sucks but with a couple more wins Dolphins are back We also discuss our Sweetest Play, Sourest Play and its the turn of Coaches for Hall of Good…
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1 Week 11 - Chiefs finally lose, more changes at Jets 1:45:42
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Week 11 is now in the books, and the Chiefs finally have a mark in the loss column, as the Bills show great form and enough to beat the current Super Bowl champions Elsewhere Lions look imperious again vs hapless Jags Broncos looking in great form right now Richardson comes back with good performance against Jets Joe Douglas is out as GM in New York Chargers beat Bengals in great game with two great QBs Steelers beat Ravens in tight game All games covered, plus we look at the implications for fans as NFL comes to Netflix after the Paul-Tyson fight, plus who is leading the MVP race, and what if it didn't have to be a QB? Also our standard Sweetest/Sourest Play of the week…
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1 Week 10 - Ravens and Bengals in Game of the Season & Is Cowboys Season Curtains 1:38:18
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Week 10 is in the record books, and death, taxes and the Chiefs sneak a win continue to be inevitabilities of life. Elsewhere: Ravens and Bengals might be most entertaining game of the season so far Cowboys would benefit if their Receivers could see the ball Bears fire their OC Lions win despite doing their utmost not to Poor Germany, they do get some dross All games covered, plus we Power Rank QBs, to much difference of opinion, but we can see the Elite and a stinker from a mile off. All this, plus its time for Safety in the Hall of Good…
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1 Week 9 2024 - Ravens on Fire, Trade Deadline & Dennis Allen Fired 1:35:45
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Week 9 is in the books and the rear view mirror, and the Saints need a new Head Coach, after Dennis Allen is fired following a humbling defeat to Carolina. Elsewhere, all games covered, but in particular Chiefs remain undefeated Ravens thrash the Broncos Bills beat Dolphins at the end Lions win without a roof Maye improvises with the best of them, but still comes up short at Titans The biggest trades of the deadline are discussed, along with Mingo being traded to the Cowboys. We also have our sweetest and sourest plays of the week, and we put an Edge Rusher in the Hall of Good.…
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