Discovering what it means to be a great brand in Arizona one sip of whisky (and podcast episode) at a time. What does it mean to be a brand in AZ? What is Arizona's unique essence? What are principles of great brands that we can apply to brands in Arizona? Join us, your hosts Chris Stadler and Mike Jones, as we explore these questions with some tomfoolery along the way. To listen to our full archive of past episodes, visit https://azbrandcast.com