E-commerce Email - How to Make More Money with Emails with Brett Kaufman of Wellspring Media

10K Collective e-Commerce Podcast

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy. Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more). He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco. Listen to today’s podcast to find out what these errors are - and how to avoid them. What you’ll learn Recap of the “5 part full proof framework” How do we do this for a warm email list? How do you justify all this work on your emails Make your emails your primary focus Email Deliverability and Engagement Surveying the Email List Services Well Spring Media Offers Resources mentioned Well Spring Media