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The voice of trndsttrs exists to highlight, showcase, and capture actionable advice on becoming a trndsttr. Our wish is to equip you with the knowledge to set trends in your own practice by learning from today's trndsttrs. Join us on our mission to educate, disrupt markets, fuel innovation, and ultimately, set trends that move us forward. Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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Strava connects millions of runners, cyclists, hikers, walkers, and other active people through the sports they love - tracking their activities, distance, time, and more! I personally use it to track all of my runs and the occasional walk with the dogs. Here's what we would do if we were running Strava's social media 👇 1. Social Media Takeovers Th…
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On today's episode, Aleks & Jake share what they would do for the iconic MVMT brand that so many Gen Z grew up with. What would you add? --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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In this episode of the Social Glo-Up, Jake Bjorseth and Aleks Stojanovic dive deep into the social media analysis of the beverage brand MUDWTR. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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Today's podcast is the audio from our Weekly LinkedIn Live Event, this week featuring Joshua Linden to discuss how retailers can work alongside influencers to create next-gen in-store activations. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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Welcome to the 'Social Glo Up' hosted by Aleksei Stojanovic & Jake Bjorseth sharing the strategies they'd deploy running specific brand social accounts. Today, we take a look at a strategy for AirBnb. Enjoy :) --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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There are 4 factors that impact your ability to understand and reach Gen Z above all others. These aren't just tactics and strategies like TikTok, user-generated content, influencer marketing, and more... These are fundamental truths that require buy-in from leadership to drive true change. Let me know what you think! Contact us: https://www.trndst…
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Today we welcome the Bondex team to our LinkedIn Audio Event to discuss the future of work, opportunities in web 3, and their solution to a new jobs platform. We hope you enjoy :) https://www.trndsttrs.com/ https://www.bondex.app/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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On today's podcast episode, Jake shares the building blocks that have created Trndsttrs and what it means to be a Gen Z in the professional world. Thank you to Brendan Herjavec for hosting - be sure to check out the Building Blocks podcast on all podcast platforms! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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On today's episode I interview the co-founders of Weentar, a decentralized social media project creating a platform for creators to tokenize and own the content they push across social media. As the social media and blockchain worlds collide, what does this mean for the future of creator moneitization? How will this influence creativity on platform…
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.Today we welcome marketing leader and team-first player, Alexis Gillette, to the Trndsttrs Podcast! Together, Jake and Alexis explore the drivers of organizational change, how to respond to pushback against "change", and how to inspire teams for greatness. As always, enjoy the podcast, and be sure to let us know your questions on social! --- Suppo…
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On today's podcast episode we welcome Trndsttrs post-creative strategist, Ankit M. to the podcast to break down the latest trend: NFTs. Ankit & Jake define exactly what NFTs are, what the market has looked like, and how brands can look to develop their own NFTs to support their marketing efforts. Thanks so much for tuning in and be sure to let us k…
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On today's podcast, we welcome Jochen Koedijk, the CMO of ADT. Jochen is an incredibly versatile marketing leader, with past roles in social advertising, SEM, SEO, and even web design dating back to his beginnings in marketing running his own web design agency! Today Jochen leads the marketing efforts at ADT, the largest security brand in North Ame…
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On today's podcast episode we welcome Brian Kardon, CMO at InVision. InVision is used by over 7 million customers to power a repeatable and streamlined design workflow. That includes tens of thousands of organizations and 100% of Fortune 100 brands. Brian has been recognized for his leadership and innovation in marketing, including Forbes' "50 Most…
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Trndsttrs Weekly | Gen Z Dating, Super Bowl Ad Review, and How Gymshark is Dominating the Gen Z Market
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On today's episode of Trndsttrs Weekly we cover insights into how Gen Z is transforming modern dating, the best Super Bowl ads as reviewed by our community of Gen Z, and how Gymshark is dominating the Gen Z market! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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Trndsttrs Weekly | Gen Z + Life Insurance, CIA Recruiting Strategy, & Reddit's Brand Dominance
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Hey everyone! Today is an audio version of our Trndsttrs Weekly series that has become wildly popular on LinkedIn. Each week we cover a unique Gen Z Insight, a relevant Gen Z trend, and a Brand Case on a brand doing well with Gen Z! On today's episode we cover Gen Z's new interest in Life Insurance, the CIA's new recruiting strategy, and how Reddit…
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On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners. Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time. Michael and Jake explore the fundamental role agencies serve for clients, the common mi…
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On today's episode we welcome Bill Hurley, a digital transformation leader operating the current CMO of Syniverse. With past experiences as CMO of CenturyLink & Unify, Bill prides himself on an ability to transform digital experiences optimized for today's world. Bill & Jake explore the core of innovation, what holds firms back from innovating, and…
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How will AI impact consumer behavior? How will AI transform modern marketing? Will AI take over the world? These are just a few of the questions we cover with Jaekob Chenina, one of the leading voices in the artificial intelligence community. Enjoy :) --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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On today's podcast episode we welcome Cory Treffiletti. Cory currently serves as an SVP & Marketing Executive with FIS Global. FIS Global is a fortune 500 company, and after the acquisition of Worldpay in 2019, the largest processing and payments company in the world. Cory & Jake explore the true application of a data-driven approach, how to best s…
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On today's podcast episode, we welcome Denny Post. Denny is the former CEO of Red Robin, CMO at T-Mobile, SVP at Starbucks & Burger King, and CIO with Yum Brands. Now Denny acts as an advisor to several brands, including board member positions with Wyndham Destinations and Vital Farms. Denny & Jake dive into the evolution of marketing over the past…
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Michael Nevski (Financial Marketing Leader) | The Future of Financial Services & Marketing in the Financial Industry
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Today we welcome Michael Nevski, a 2019 AdWeek Mentee, and long-time marketing leader in the financial industry. As you might be able to guess by the accent, Michael was actually born in Russia and came to the states in his early 20s with a clear vision of where he wanted to go. From there, he has risen through the ranks on the finance side and age…
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On today's episode, we welcome Rose Jia, an award-winning marketer currently operating as the Head of Paid Media at Amazon and the founder of RenaissanceMarketer.com! Rose believes in a Renaissance approach to marketing. With her own background in finance, she believes that these unique backgrounds and skillsets work to cultivate well-rounded marke…
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Today's episode isn't just a usual rant from Jake on how to best use Facebook and Instagram to fuel business growth... Today we chat with Elina Vilk, the Head of Global Small Business Marketing at a little known company named Facebook! Elina leads the charge for the millions of small businesses using Facebook and Instagram to connect, engage, and r…
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On today's episode, Jake chats with Aneesh Dhawan, the founder of PurPics, a fellow Gen Z agency helping brands reach this elusive generation. Jake & Aneesh dive into the common misconceptions of Gen Z, what Gen Z will look like post-covid, and the clear first steps to start understanding this generation best! As always, thanks for tuning into the …
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Jake Whitman is the Senior Direct of Product Marketing at SoFi and Founder of Ludlow Capital, currently on the search to acquire a dynamic B2C business. With past experiences as an author, brand manager at P&G, and marketing manager at Intuit, Jake prides himself on consistently challenging the status quo and taking risks. On today's episode, the d…
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Today we welcome Don Neal, the founder of 360 Live Media, the leading agency in the virtual event space. Don is also a marketing professor, Member of the Forbes Council, and Ad Agency veteran. On this episode, Don and Jake outline the role of brand marketing vs. sales-first marketing, the key attributes for young marketers to acquire, and the role …
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Hey crew, welcome to Trndsttrs Weekly! Our weekly series covering the trends happening in Gen Z that you need to know about. Each week we'll cover a Gen Z insight, a Gen Z trend, and a case of a brand doing a great job reaching Gen Z. On this week's episode, we cover Gen Z's Adderall abuse, Gen Z troubles ditching their social life to limit the spr…
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Kayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts tha…
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On today's episode, we welcome Candina Weston, the CMO & COO of Microsoft's Global Experiential Marketing Division. Candina has spent 21 years at Microsoft and now leads the division focused on being the publisher of the Microsoft network. Rethinking the role of content, distribution, and events navigating through COVID and technology disruption. T…
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Arielle Long-Seabra, the CMO of a local favorite Goodcents Subs, oversees the marketing of the 80+ regional locations throughout the Midwest. In today's episode, Arielle & Jake outline what marketing looks like for a mid-sized, locally-led brand like Goodcents. Competing against national chains, responding to COVID-19, and creating a grassroots com…
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We're thrilled to kickstart our Agency Insider series with Eric Hu, Director of Strategy at Havas CX. Throughout our agency insider series, we'll be speaking with fellow agency leaders to uncover the insights, strategies, and ideas fueling marketing on the front lines. Eric's experience in the agency landscape is vast, especially when you take into…
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On today's episode, Jake chats with Hayley Raymond of Hello Fresh to explore innovation in food, meal prep, and d2c meals. Hello Fresh has maintained status as the #1 meal kit delivery brand in the US, seeking to connect consumers with easy, healthy meals delivered right to their door! With a growing consumer need for healthy and convenient meals, …
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Keia Clarke, the COO & CEO of the WNBA's New York Liberty has dedicated her career to one of our favorite's: basketball. As the WNBA continues to grow in popularity year over year, Jake & Keia discuss what has made the WNBA great, how the WNBA plans for continued growth, and the challenges of pioneering a young sports league. Basketball and busines…
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Gustavo Guerra has a resume far too versed to share on this podcast bio. With decades in the music industry Gustavo has worked closely with Mike Dean to produce and release albums for artists such as Kanye West, Travis Scott, Kid Cudi, and more... Oh and did I mention Gustavo is a lead marketer and curator for the Rolling Loud music festival? Pair …
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Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials). On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to cult…
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Cheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights. On today's epi…
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On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one! Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and l…
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On today's episode, we welcome Matt Kerbel who is in Charge of Brand Strategy at Canoo. He has an incredible track record of building amazing brands. Matt dives into this and more on this episode! Thank you for listening! Bio: Matt Kerbel is In Charge of Brand Strategy at Canoo, a pre-launch electric vehicle membership that’s looking to shake up th…
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Mayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was…
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Javier Meza is the Global Chief Marketing Officer at The Coca-Cola Company. Throughout his lengthy career with Coca-Cola, Javier has led some of the most incredible marketing efforts that have been led by Coca-Cola. Starting in Latin America, Javier has been apart of Coca-Cola since 1998 where he started as a brand manager in Quito, Ecuador. Javier…
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Steve Lesnard is the Chief Marketing Officer at The North Face. Steve is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches, and strategic partnerships across sports, technology, and lifestyle. He is a creative and strategic brand leader with a pr…
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Thank you for listening to the Trndsttrs Media Podcast! In today's episode, we welcome on Manoj Jasra Chief Digital Officer and Chief Marketing Officer @ Northland Properties. Northland Properties is responsible for a portfolio of companies ranging from sports teams to restaurants. Northland has been at the epicenter of industries effected by COVID…
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Thank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episo…
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Thank you for listening to Trndsttrs Podcast. In today's episode, we welcome Robin Daniels. Robin is the current CMO of Matterport with previous experience as an executive at companies like Salesforce, LinkedIn, Box, and more. Jake and Robin have an incredible conversation about storytelling, CMO tactics, and other extremely interesting marketing t…
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Matt Bruhn is the president of Pabst Blue Ribbon and has worked for PBR for almost three years. With over 10 years of true marketing managerial experience, Matt has shown the importance of building nationally recognized brands. In this episode of the Trndsttrs CMO Series, Our founder Jake sits down with Matt to discuss all things PBR, the future of…
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On this episode of the Trndsttrs Podcast, Jake sits down with Alejandro Tovar, a current VP of Marketing in the CPG space. In their conversation, Alejandro and Jake talk about how to lead well in marketing, how to be an industry leader in CPG marketing and key strategies that will elevate your marketing strategy. Take a listen and share your favori…
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Welcome back to the Trndsttrs CMO Series presented by Trndsttrs Media! This podcast series, hosted by our founder Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of some of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melissa Boudreau. In their conversation, Jake and Melissa…
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Hey all and welcome back to the Trndsttrs Podcast presented by Trndsttrs Media. This podcast, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's most creative minds. In today's episode, Jake sits down with Mark Metry, the host of the Humans 2.0 podcast. In this podcast, Mark talks about his…
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Welcome to the Trndsttrs CMO Series presented by Trndsttrs Media. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Josh Levin, the CEO of Empowered Electric. In their conversation, Jake and Josh di…
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Welcome to the Trndsttrs CMO Series! The Trndsttrs CMO Series is the Trndsttrs Media CMO Podcast series. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melanie Huet, CMO of Serta Simmons. In their…
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