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The Fold

The Spinoff

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Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.
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Above The Fold

Jess Cervellon

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Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
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Into the Fold: A Grishaverse Podcast

Into the Fold: A Shadow and Bone Podcast

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A podcast two best friends share their love of Leigh Barudgo’s Grishaverse chapter by chapter! Geoff (the expert) and Julianna (the newbie) are here serve you fun conversations, chapter rereads and hot takes about the fantastical world of the Grishaverse (the books and beyond) created by the lovely Leigh Bardugo.
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A podcast for poker players. Hosted by Greg Potter, professional poker player and commentator for Lodge Card Club's live show. Get recaps of big hands and unforgettable moments. Learn new poker strategies. And sit in on interviews with some of the greatest and most influential poker players in the world.
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Into the Fold: Issues in Mental Health

Hogg Foundation for Mental Health

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Into the Fold: Issues in Mental Health is the monthly podcast by the Hogg Foundation for Mental Health. Consistent with the spirit of the foundation's work, the podcast captures the human implications of mental health and related issues, bringing you conversations with mental health advocates, researchers, consumers, officials, and others who carry the torch on behalf of mental health and wellness in Texas and beyond. Into the Fold is part of the Texas Podcast Network. Texas Podcast Network ...
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The Fold London Podcast

The Fold London

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The Fold is an award-winning British womenswear brand with an eye for style and a head for business. Created to meet the demand for work-appropriate clothing with a sense of fashion and a feel of luxury, the clothes offer women empowerment and indulgence in equal measure.
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This Week Above The Fold

Ascential Digital Commerce

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The most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.
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Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative. Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of ...
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The Folding List

The Folding List

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Have you ever been scrolling through your favorite streaming service looking for something to just throw on while doing chores like folding laundry? Well, look no further, because The Folding List has got you covered.This podcast covers what movies are worth a watch but not your full attention.
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Dr. Michael Likey discusses the Fourfold Path to Enlightenment, (from his book of the same name) necessary for discovering one's Soul Purpose. Releasing one's personal ego-will, eliminating karma, identification with Source, and allowing thoughts to emanate forth from one's Higher Mind are the four jumping-off points for beginning to achieve Oneness with one's Higher Self. Techniques and technologies such as Mystical Meditation, Scientific-Prayer, and In-Visioning are thoroughly discussed. S ...
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Join us for a conversation with Maddie Vance, Customer Success Manager at LinkedIn, as she takes us through her career journey, from landing her first job without knowing anyone to thriving in customer success. We dive into the skills needed for customer success, LinkedIn’s approach to supporting creators, and how big tech companies adapt their str…
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Substack co-founder Hamish McKenzie grew up in small town South Island, but is now one of the most influential figures in US media (according to New York magazine). That’s because the platform, which started out with paid newsletters, is now starting to establish itself in social, audio and video. Hamish joins Duncan to discuss its latest moves, it…
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This year, Iowa is ranked No. 9 among all public and private universities for writing. Iowa is the first public institution to appear on the report. Chastity Clark is a fourth-year student studying Cinema and Creative Writing. Clark shares her experiences as an undergraduate student studying a writing discipline at a nationally renowned university.…
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This week I get to sit down with TJ Reid, a poker player and writer for the news organization PokerOrg. We dive into his poker journey from Jehovah's Witness to poker player, discuss the importance of poker stories, and the role media organizations play in outreach and giving voice to the players. As always, if you want to watch the full unabridged…
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In part 2 of Crooked Kingdom, we start with a visit from Jesper’s father and end with chaos in costumes while rescuing a beloved member of the team! Geoff has a crush on Colm Fahey, and we don’t blame them Matthias is a surprisingly good L&D nurse Did Inej go just a little too far this time? Nina’s road to recovery and reconnection with her communi…
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The Hogg Foundation often characterizes its mission as being one "to transform the places where people live, learn, work, play, and pray." That third word, work, is the focus of today's episode. In observance of World Mental Health Day and its theme, "It's Time to Prioritize Mental Health in the Workplace," we discuss how we can transform workplace…
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For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman, executi…
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The Spinoff’s editor-at-large Toby Manhire joins Duncan Greive to discuss SXSW and the launch of Auckland FC, and what each says about the vitality of Sydney and Auckland. Duncan toplines the Campaign Brief and Nine drama in Australia, which shows where that country is (still) at, in some ways. Next, they hit SPADA’s warnings about the future of sc…
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Join me as I chat with Sean Ro, co-founder of Lunar Hard Seltzer, about his entrepreneurial journey from UX designer to co-founding a unique, Asian-inspired craft seltzer brand. We dive into the challenges of launching in the competitive New York beverage market, the importance of empathy and representation in brand building, and how Lunar Hard Sel…
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It's a week since TVNZ shocked the media with a proposal to shut down 1news.co.nz and merge news with content. Glen Kyne joins Duncan Greive on The Fold to discuss the merits of the approach, what it implies about the future of the business, and other ways it might save $30m and provide a pathway to a sustainable future. Plus – reflections on the d…
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On this episode of Above The Fold, I’m chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences. ⏰ Episode Highlights: • 01:15 - Karolina’s journey from fashion design to experiential marketing • 05:30 - How MeUndies pioneere…
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Sam Stuchbury founded Motion Sickness as a brand and advertising agency in a flat in Ōtepoti. 10 years on, it has become known for powerful campaigns like 'Proud to be Māori' and 'Rep your Suburb' for Whānau Ora. The company dominated the Axis Awards and picked up silver in the Global Agency of the Year awards in London. Stuchbury and Motion Sickne…
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On Friday afternoon, Google published a post to its little-read New Zealand blog, one which immediately sent shockwaves through the local news media. It confirmed what had been rumoured – that if the Fair Digital News Bargaining Bill passes in its current form, Google will pull news from all its systems and services, and cancel all its agreements w…
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Listen to me sit down with well known poker vlogger Mariano to discuss content creation, his herculean rise through the stakes in poker, the experience of playing on live streams, and his future endeavors in music. Check out Dear Delta's 6 song EP The Warm Up on Apple Music and Amazon Music. As always, if you want to watch the full unabridged inter…
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Welcome to Above the Fold! I’m Jess Cervellon, and in this episode, I’m thrilled to have Amanda Kwasniewicz, former VP of Customer Experience at Love Wellness and now Director of CX at Yotpo, as our guest. We dive deep into how Love Wellness transformed customer experience in the wellness industry, focusing on emotionally intelligent strategies and…
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Matt Bain spent a career working across prestige brands in digital contexts before returning to New Zealand to become Data and Marketing Director (CMO in all but name) of the telco-turned-digital services provider that is Spark. It's one of the biggest marketing jobs in the country, with a budget to match – but figuring out what Spark is and how it…
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It’s time for us to get cracking on Crooked Kingdom! Retvenko Rewind: it’s okay, we forgot about him too Kaz wouldn’t really do THAT, would he? Nina’s secret plan to get Matthias to adopt Kuwei Inej’s escape plan is more horrifying than we realized Fun Segment: a double dose of Mad Lib! Question of the week: Would Kaz have traded for Inej if she ha…
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Anna Rawhiti-Connell is head of audience for The Spinoff, but spent most of the last decade working in social media for BNZ and the Auckland Theatre Company. She joins Duncan to do a deep dive into the changing nature and shape of social platforms – specifically what happened to links, and therefore traffic. Then they discuss two changes at Stuff –…
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Friend or foe? The potential threats of AI may remain unknown to us, but the UI is making strides to eliminate uncertainties around the technology. Semester-long courses and a new certificate program aim to help educate students on AI. Justin Cosner is a lecturer and the director of graduate studies in the department of rhetoric. Last spring, Cosne…
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Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Lila Sullivan, Co-Founder of Flourish Plant—a revolutionary brand in the plant care industry. We dive deep into Lila's entrepreneurial journey, the innovative features of Flourish Plant, and the extensive efforts they’ve invested in customer education. From co…
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James Hurman is a globally recognised expert in advertising effectiveness – and believes many businesses have become transfixed by generating present day sales through social and search, at the expense of those in the future, generated by brand building on other surfaces. Together they examine what New Zealand's large advertisers and media agencies…
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Glen Kyne returns to join host Duncan Greive to discuss a pair of different stories which seem to head to the same conclusion. The first is Shayne Currie's report on a leaked email from TVNZ CEO Jodi O'Donnell flagging more cuts at the broadcaster, potentially at 1news.co.nz. The second is a Newsroom story about fast-rising ratings at RNZ's website…
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Renovations to the Clinton Street Starbucks that were intended to be completed during the summer months were pushed back due to a delay in permits from the City of Iowa City. Curran Anderson has worked for the Starbucks Corporation for three and a half years. He has spent the last year working at the Clinton Street location. Anderson discusses the …
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Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Megan Fitzgerald, Director of Brand Experience at Talea Beer—a female-founded brewery making waves in the craft beer scene. We dive deep into Megan's career journey, the unique aspects of Talea Beer, and the multifaceted nature of working in a brewery. From co…
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Today I sit down with the longstanding crusher and recent winner of the September 100k GTD tournament hosted at the Lodge, Andrew Moreno. We discuss his transition from playing cash games to playing tournaments full time as well as his thoughts on his final table performance and an in depth breakdown on his massive Q high call that has gotten so mu…
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Craig Fenton has been boss of NZ Rugby Commercial for a little over six months, but is already in the midst of a crucial deal, one which will shape not just his period in charge, but the whole future of rugby in New Zealand. He joins Duncan Greive to discuss the evolving sports rights landscape in New Zealand, and how Craig sees the All Blacks, Bla…
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Tamar Münch joins Duncan Greive to discuss the challenges facing screen and news media – and how they intertwine. They also discuss the resignation of Mike Sneesby at Nine, and the way Australian media is following a bad trail blazed by New Zealand media. Finally, a look at Snapchat's hold on teenagers and an intriguing new BSA survey. Learn more a…
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Iowa City Transit is continuing its fare-free bus program. In its pilot year, ridership has increased by 50%. The 13 lines from Iowa City to Coralville have offered 1.5 million rides in the last fiscal year. Then, Iowa City is at times, a parking frenzy. Iowa City’s City Council has approved lowering downtown meter fees from $3 to $2.25 an hour wit…
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This week I breakdown some of the most crucial hands from the recent September 100k GTD tournament hosted at Lodge Card Club. Listen to me recount some of the most critical moments that ultimately led to an absolutely insane final hand. Congratulations to Andrew Moreno, what a sicko! Check out his run on Poker at The Lodge!! Hands: #19 96o vs QQ: h…
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For the month of September, the Hogg Foundation is celebrating National Recovery Month. Throughout the month we’ll be highlighting the creativity, resilience, and leadership of people in recovery from mental and substance use conditions, and the many things our grantee partners are doing to transform mental health in their communities. For this epi…
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In this highly anticipated episode, Geoff and Julianna face off against Lucero and Dani from the "Sombra y Cuervos" podcast in an epic Six of Crows trivia smackdown! After some unavoidable delays (sorry about that, folks!), we are back with a jam-packed episode full of Kaz Brekker-level trickery, wild guesses, and plenty of laughs. We dive deep int…
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Welcome to Episode 2 of Above the Fold! This episode features a special guest: Mark Galvez, Head of Customer Experience at Taste Salud—a wellness brand that brings the vibrant flavors of traditional Mexican agua frescas to the modern wellness space. From discussing confidence and emotional regulation in leadership to sharing career journeys, we exp…
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Duncan Greive has a solo podcast this week, talking about the debut of Spark Game Arena Live, a huge new event at Spark Arena. He looks at the upside and downsides of the trend away from sponsorships towards brands creating their own projects. Plus: who's number one? Both NZME and Stuff claimed the title this week – but does it even matter? And fin…
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As the school year begins, one question remains unanswered for University of Iowa students and their families: What is the status of Mayflower Residence Hall? Above the Fold host, Madeleine Willis explores what’s next for Mayflower. Also, Senior Reporter at The Daily Iowan, Kate Perez has experience reporting on Mayflower as a former Higher Educati…
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Join us every Thursday at 5am EST as we drop the best kept secrets in Customer Experience, Brand Experience and Marketing that help you drive your brand's success. Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written fr…
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Welcome to the launching episode of Above the Fold! I’m Jess Cervellon, and in this podcast, we’re diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold. For our premiere episode, I’m thrilled to be joined by Arjan Singh, the co-founder of Jolie—a beauty wellness brand that’s taking yo…
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One eked out a flat result, the other had a giant loss. Toby Manhire and Duncan Greive discuss what that says about their revenue models. They also discuss the downward trend for RNZ, one mirrored by public media entities around the world. Finally, they look at X’s ban in Brazil and the arrest of Telegram’s founder in France, as a window into the g…
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Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it wa…
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Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strate…
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Glenn McDonald spent over a decade with a very mysterious and specific job title: data alchemist at Spotify. It's possible – even likely – that no one on earth knows as much about music streaming. He is in New Zealand for the Going Global music industry conference, and joins Duncan Greive to talk about how Spotify does and doesn't work for artists,…
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The 2024 edition of NZ on Air's Where are the Audiences is a bombshell - largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed. Duncan Greive is joined by …
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GO, HARRIS-WALZ! Election season is heating up (the weather is sadly cooling down), America is more hopeful than ever. Speaking of suffrage, I have some thoughts about: ​noncitizen voting in the City of Boston; ​Kenyan troops on a security mission in Haiti, to hopefully help Haiti have an actual election next year under Haitian Prime Minister Garry…
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Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success. Jess and Ashley dive into the impo…
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The All Blacks were early on the sports doc series train – but the result was widely panned, due to a sense the subjects weren't willing to really open up for it. Robyn Paterson has directed a new series for Sky on the Wheel Blacks, a team she says has far more candour than their more famous counterparts. She joins Duncan Greive to discuss the chan…
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Duncan Greive and Glen Kyne discuss the bombshell announcement that Laura Maxwell is leaving Stuff, with owner Sinead Boucher to take over in the interim. What does it say about Stuff's strategy, and who might replace her? Plus signals suggest TVNZ is making a big play into sports and a paywall – what does that mean for the state broadcaster, and f…
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Historically, the mental health system, and the conversation surrounding it, has given more value to the expert opinions of providers and clinicians than the experiences of those living with mental health conditions. For well over a decade now, the Hogg Foundation bas been elevating the visibility of mental health consumers and has thrown its full …
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In this one I cover the journey of a Lodge local that recently took down our flagship tournament, the Mega Monster, which had a total prize pool of $1.8 Million and just over $300,000 sitting up top for first place. I recap the most impactful hands from the final table that ultimately led this player to victory. Congratulations Joel Doney!!! Check …
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Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive. Jess and Sarah discu…
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Glen Kyne joins Duncan Greive to discuss the appointment of Graeme Mason to chair the NZ Film Commission board. The former Screen Australia boss seems the strongest signal yet that the NZFC and NZ on Air are coming together. We run through some worrying signs out of US cable – and ask what they mean for the potential sale of Foxtel, Sky's Australia…
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