بهترین پادکست های The Cocktail Hour (2024)

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Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData 31:04

3d ago31:04

31:04

"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from…

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The First Time I Ever Got Fired 28:31

9d ago28:31

28:31

Author Jeff Somers drinks some Great Jones Straight Bourbon and reads his essay "The First Time I Ever Got Fired," originally published in Angry Thoreauan #27, November, 2000. jeffreysomers.com innerswine.comتوسط Jeff Somers

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JBCH: True Lies (James Cameron, 1994) 1:42:43

12d ago1:42:43

1:42:43

Graeme and Tim discuss 1994's TRUE LIES. Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/…

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Lean Research for Effective Content with Clay Ostrom, Map & Fire 32:22

5d ago32:22

32:22

"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire …

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The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion 23:49

10d ago23:49

23:49

"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion. In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. …

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How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast 29:42

12d ago29:42

29:42

"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. In this episode of The Content Cocktail Hour,…

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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha 24:56

17d ago24:56

24:56

"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…

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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast 21:39

19d ago21:39

21:39

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …

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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff 23:42

24d ago23:42

23:42

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…

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Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo 14:42

26d ago14:42

14:42

"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…

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JBCH: No Escape (Martin Campbell, 1994) 34:14

27d ago34:14

34:14

Before he was tapped to resurrect Bond, Martin Campbell assembled the team (editor Terry Rawlings and cinematographer Phil Meheux) who would help him bring the spy back to life, to craft another kind of adventure, 1994's No Escape! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "…

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The Future of Privacy in Tech Featuring Luke Mulks, Brave Software 26:08

1M ago26:08

26:08

"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave Software In this episode of The Content Cocktail Hour, our guest i…

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The No Pants Cocktail Hour Episode 73: To Die In the Rain 36:39

1M ago36:39

36:39

Author Jeff Somers drinks some Penderyn Legend Whiskey and reads two essays from his old zine, The Inner Swine: "To Die. In the Rain. What Kind of Writer Are you Anyway?" and "Everybody Wants to Rule the World. Except Me." jeffreysomers.com innerswine.comتوسط Jeff Somers

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Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand 21:39

1M ago21:39

21:39

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand. In this episode o…

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The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius 25:07

1M ago25:07

25:07

"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every b…

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JBCH: Edge of Darkness (Martin Campbell, 2010) 1:24:40

1M ago1:24:40

1:24:40

Can lightning strike twice for Martin Campbell? We check out 2010's EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC …

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Amplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign 32:29

1M ago32:29

32:29

"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign. In this episode of The Content Cocktail…

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Secrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule 27:25

2M ago27:25

27:25

"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule. In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With …

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Event-Led Growth Strategies with Kate Hammitt, Splash 24:21

2M ago24:21

24:21

“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US G…

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Driving Success through Data-Backed Content with Dan Morgese, Gong 27:58

2M ago27:58

27:58

"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…

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JBCH: Edge of Darkness, Episode Six (Martin Campbell, 1985) 1:50:58

2M ago1:50:58

1:50:58

Our heroes contemplate the existential finale of Martin Campbells' EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC B…

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Empowering Women in Sales with Alexine Mudawar, Women in Sales 24:13

2M ago24:13

24:13

"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…

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Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs 22:51

2M ago22:51

22:51

"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…

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The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

2M ago26:31

26:31

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

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The No Pants Cocktail Hour Episode 72: The Five People You Meet in the Laundromat 25:36

2M ago25:36

25:36

Author Jeff Somers drinks some Nepalese Gurkhas and Guns Whiskey and reads two essays: "The Five People You meet in the Laundromat" and "Jeff Somers for Poet Laureate of Hoboken." jeffreysomers.comتوسط Jeff Somers

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The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

2M ago29:24

29:24

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

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JBCH: JBCH: Edge of Darkness, Episode Five (Martin Campbell, 1985) 1:09:17

2M ago1:09:17

1:09:17

Our heroes check out Episode 5 of Martin Campbells' EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0) https://…

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Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

3M ago22:11

22:11

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

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JBCH: Edge of Darkness, Episode Four (Martin Campbell, 1985) 57:49

3M ago57:49

57:49

Our heroes check out Episode 4 of Martin Campbells' EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0) https://…

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Embrace Weirdness in Branding with David Kavanagh 29:07

3M ago29:07

29:07

"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

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Strategies for Genuine Content Marketing with Luke Frazier 28:37

3M ago28:37

28:37

"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

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The No Pants Cocktail Hour Episode 71: The Socioeconomics of the Private Detective 32:49

3M ago32:49

32:49

Author Jeff Somers drinks some Michter's Small Batch Bourbon and reads his essay "The Socioeconomics of the Private Detective," published in 2015 by the Barnes & Noble Book Blog. jeffreysomers.comتوسط Jeff Somers

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JBCH: Edge of Darkness, Episode Three (Martin Campbell, 1985) 1:00:18

3M ago1:00:18

1:00:18

Our heroes check out Episode 3 of Martin Campbells' EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0) https://…

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Strategies for Attribution and Storytelling in Content Marketing with David Ebner 27:55

3M ago27:55

27:55

"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…

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Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush 25:05

3M ago25:05

25:05

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark. In this episode, Jonathan …

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JBCH: Edge of Darkness, Episode Two (Martin Campbell, 1985) 59:54

4M ago59:54

59:54

Our heroes continue to be engrossed by Martin Campbells' calling card to Hollywood and Bondage, EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attrib…

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How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey 28:12

4M ago28:12

28:12

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets." In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales …

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A Playbook for the New Era of ABM with Kelly Hopping 24:37

4M ago24:37

24:37

"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients t…

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JBCH: Edge of Darkness, Episode One (Martin Campbell, 1985) 59:29

4M ago59:29

59:29

Our heroes take a step back from the mid-nineties to 1985, to check out Martin Campbells' calling card to Hollywood and Bondage, EDGE OF DARKNESS! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commer…

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The Power of Embracing Out-of-Home Advertising with Greg Wise 26:08

4M ago26:08

26:08

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion o…

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The No Pants Cocktail Hour Episode 70: The Devils In The Details 32:20

4M ago32:20

32:20

Author Jeff Somers drinks some Rampur single cask and reads his essay "The Devil's in the Details," published in 2003 by the Drexel Online Journal. jeffreysomers.comتوسط Jeff Somers

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JBCH: James Bond 007 - The Duel (video game) 34:37

5M ago34:37

34:37

Our heroes check out Timothy Dalton's last 'appearance' in Bond-related media! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0)…

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Practical Steps to Improve Content Operations featuring Angus Edwardson 26:03

5M ago26:03

26:03

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder. In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the im…

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Welcome to The Content Cocktail Hour 1:31

5M ago1:31

1:31

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.…

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JBCH: Michael France's GoldenEye (Part 2) 1:03:17

5M ago1:03:17

1:03:17

Special guest Bill Koenig of the Spy Command joins the show to discuss Bond 17 and the franchises' struggles in the early nineties. Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creat…

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The No Pants Cocktail Hour Episode 69: I Wrote a Novel Because People Are the Worst 27:43

5M ago27:43

27:43

Author Jeff Somers drinks some Oban 14 and reads his essay "I Wrote a Novel Because People are the Worst," published online in 2014 to promote his novel "We Are Not Good People" jeffreysomers.comتوسط Jeff Somers

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A Silent Armageddon & Light of My Death (comics) PLUS Condorman (1981) 1:20:52

6M ago1:20:52

1:20:52

Tim is joined by special guest Mike Scott (Adkins Undisputed, Action For Everyone) to discuss two very different takes on the comic book James Bond in A Silent Armageddon & Light of My Death. Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www…

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JBCH: Cliffhanger (Renny Harlin, 1993) 58:54

6M ago58:54

58:54

Why CLIFFHANGER? Listen and find out! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/...…

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JBCH: Michael France's GoldenEye 42:38

7M ago42:38

42:38

Tim and Graeme take a look at the first draft of the Bond 17 we know and love! Twitter: @007CocktailHr IG: @jbchpod Track Name: "Spy And Die" Music By: Jay Man @ https://ourmusicbox.com/ Official "OurMusicBox" YouTube Channel: http://www.youtube.com/c/ourmusicbox License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0)…

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The No Pants Cocktail Hour Episode 68: The Inner Swine's Guide to Ignorance 26:05

7M ago26:05

26:05

Author Jeff Somers drinks some Michter's bourbon and reads his essay "The Inner Swine's Guide to Ignorance: Episode One, Just Peanuts to Space," published by Brutarian Magazine back in the distant past of 2005. jeffreysomers.comتوسط Jeff Somers

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