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Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients? Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years ...
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Send us a Text Message. I’m so excited to kick off this special series all about refreshing your podcast and setting yourself up for podcast and business success in Q3, Q4, and beyond. We'll explore practical steps to ensure your podcast is not just ready for the surge in downloads typically seen in the Fall months but also optimized to drive signi…
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Send us a Text Message. If you feel like online business and marketing has changed, you are not alone! It’s something I’ve been talking a lot about behind the scenes but when I met Brooke, I knew it was time to talk about it on the podcast. In this episode, I’m chatting with Brooke Monaghan a business coach, podcaster, and founder of Fruition Growt…
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Send us a Text Message. Have you ever had a moment in your business where you think, “I might need a business coach to help me with this?” I know I have! I’m sharing my own experiences of seeking help to navigate the challenges and changes in both my personal life and business. In this episode, I go behind the scenes and offer you an inside look in…
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Send us a Text Message. Is your podcast ready for summer? Whether it's poolside relaxation or vacation adventures, maintaining your podcast through these leisurely times can be a challenge, but it's certainly not impossible. I'll share some heartfelt insights and strategic advice on keeping your content fresh and your audience engaged even as you t…
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Send us a Text Message. If you are thinking about launching a podcast, you may be wondering when the right time to go live actually is! Today's insights are tailored to help you choose the right moment to make your voice heard. In this episode, I’m sharing the benefits of podcasting as a networking tool to the intricacies of content planning, We al…
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Send us a Text Message. Do you wish your Instagram account was actually working for you? What should you post when your podcast goes live? And do I have to dance in my reels? These are questions that come up time and time again when I talk to clients about Instagram so I knew I needed to bring in an expert. The insights she brings today will resona…
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Send us a Text Message. What is the focus of your podcast episodes? Are you creating content for your ideal client or are you more focused on creating content you “think” your audience wants to hear? There is a big difference and I’m breaking it all down. In this episode, I explain how aligning your content with the needs and struggles of your idea…
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Send us a Text Message. If you've ever felt overwhelmed by the need to create fresh content regularly, this is the episode for you! Your podcast should be the cornerstone of your marketing strategy and the easiest way to do this is by repurposing your podcast content. In this episode, I’m sharing five ways to repurpose your podcast content from blo…
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Send us a Text Message. Do you feel like your content is aligned with your business objectives and goals? In today's episode, we explore how strategic content creation is not just about recording episodes; it's about ensuring each piece of content serves a specific purpose that supports your business goals. I'll be sharing insights into how the con…
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Send us a Text Message. Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy! In this episode, I’m sharing the imp…
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Send us a Text Message. When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be…
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Send us a Text Message. Can your podcast truly attract clients and leads for your business? The answer is “Yes!” Think of your podcast as a magnet pulling in potential clients. But to make it work effectively, it requires strategic alignment with your business goals. It's about building authority, nurturing leads, and converting them into loyal fan…
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Send us a Text Message. Turning 40 can be a profound moment for reflection and growth. In this special episode of "Share, Strategize, and Shine," I’m celebrating my birthday by reflecting on what’s been an incredibly difficult and transformative year. In this episode, I’m sharing my experience as a 39 year old, encompassing physical recovery, menta…
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Send us a Text Message. Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return. The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them. In this episode, I’m chatting with M…
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Send us a Text Message. Have you ever experienced that moment of doubt creeping in just before hitting record on your podcast? It's that familiar sensation of uncertainty that whispers, "Can I really do this?" In this episode, I’m sharing the transformative power of confidence in podcasting. I dive deep into the relationship between purpose and con…
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Send us a Text Message. Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity. In this episode, I share why giving purpose to your podcast within your bus…
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Send us a Text Message. Have you thought about incorporating Youtube into your content strategy? Maybe you’ve been posting your podcast on Youtube but not getting any traction? Youtube is an amazing platform, but it definitely has its own way of doing things and to be honest, podcasters aren’t leveraging it in the best way! In today’s episode, I’m …
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Send us a Text Message. You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important! In this episode, I’m shar…
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Send us a Text Message. Embracing systems and tools that genuinely resonate with your workflow can be a game-changer, offering you more time to focus on what truly matters in your podcasting journey. Let's face it, if the approach you're taking towards podcasting feels off, it's going to be a challenge to thrive in this space In this episode, I'm e…
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Send us a Text Message. Are you making money and impact with your podcast? Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. Your podcast isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services tha…
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Send us a Text Message. Are you considering launching a podcast? Or maybe you’ve wanted to start one in the past, but you keep putting it off? You’re not alone! In fact, overcoming that initial resistance and just getting started is usually the most difficult part. In today’s episode, I’m sharing my insight on what it takes to successfully launch a…
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Send us a Text Message. Does it feel like you just can’t figure out Instagram anymore? Between constant changes to the platform as well as hacks and trends that promise us quick wins, gaining real traction is more difficult than ever. (And there’s nothing more defeating than creating content with no results to show for it!) In today’s episode, I’m …
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Send us a Text Message. Even if you love podcasting, we all have days when sitting down and recording an episode feels really hard. (We’re all human, after all!) So what do you do when you don’t know what to talk about, or you’re too exhausted to create content, or life has been throwing you one curveball after another? In today’s episode, I’m shar…
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Send us a Text Message. Have you ever tried to apply someone else’s podcast strategy and then gotten frustrated when it didn’t work for you? I think we’ve all been there! And that’s because cookie cutter strategies most likely aren’t going to get you the same results that they did someone else. In today’s episode, I’m sharing why cookie cutter stra…
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Send us a Text Message. What does money mindset have to do with podcasting? I believe that having a holistic podcast strategy means looking at the big picture! And, as an entrepreneur, that means looking at every aspect of your business including your money mindset and your approach to cash flow. In today’s episode, I’m interviewing Aimee Cerka, a …
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Send us a Text Message. If you’ve been a podcaster for any length of time, you’ve probably asked yourself at some point, “Is my podcast even worth it?”. The answer to that question relies entirely on the role of your podcast and how it serves your larger business goals. That’s why actually measuring podcast success can look a little different for e…
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Send us a Text Message. Want to make more money with your podcast in 2024? I’m not talking about getting sponsors or starting a subscription... If you’re a business owner, then truly monetizing your podcast comes from confidently and consistently selling your own services and products. In today’s episode, I’m sharing my best advice on how to do jus…
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Send us a Text Message. Want to increase your visibility but not sure you have the bandwidth to do it? Podcasters, we’ve been thinking about visibility ALL wrong. It’s time to shift the perspective away from hustle culture and onto a strategy that honors both your business and your humanity. In today’s episode, I’m chatting with sustainable visibil…
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Send us a Text Message. Are you excited to dive into podcasting in 2024? This year offers so much potential to both seasoned podcasters and people brand new to the industry! In today’s episode, I’m predicting the trends that we’re going to see play a major role in the world of podcasting over the next 12 months. From enhanced production quality to …
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Send us a Text Message. I'm taking a short break over the holidays and wanted to take a moment to say "Thank You!" And have a wonderful holiday season! Grab the Free Q1 Review Checklist and if you still feel like you need a little extra help planning for 2024, sign up for my Annual Podcast Planning Workshop for only $25! Support the Show.…
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Send us a Text Message. When it comes to being successful in business, and even in your personal life, few things are going to have a greater impact than your mindset. In fact, what you experience externally is a direct reflection of your inside world! So how do you begin the work of bringing your inner self into alignment? How do you overcome ment…
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Send us a Text Message. Have you ever wondered, “How do I market my podcast?” If so, then you’re not alone! And you’ll be relieved to learn that your episodes can do all of the marketing for you, automatically – you just need to get them out into the world and in front of the right audience! In today’s episode, I’m sharing the different ways you ca…
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Send us a Text Message. How do you scale your business beyond $100k? I always stress the importance of having a strategy, and never is that more true than when you’ve reached this critical point in your entrepreneurial journey. In today’s episode, I’m chatting with online business strategist and consultant, AnnMarie Rose to get her expert insight o…
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Send us a Text Message. It’s not uncommon for there to be moments of doubt along your podcasting journey. Maybe you’ve wondered: “Why am I special?” “Why should people listen to me?” “What do I have to offer that makes me different from everyone else?” If you’re in this boat, rest assured, these questions are totally normal! In today’s episode, I’m…
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Send us a Text Message. As the podcast industry continues to evolve, it gives both podcasters and entrepreneurs new opportunities to meet our people where they’re at. A perfect example? Private podcasting, a fairly new trend, is a unique way to serve your business, bolster your marketing efforts, and connect with your ideal clients in a way that is…
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Send us a Text Message. 2023 was a rough year for a lot of us, and if you’re hoping for a successful 2024, it’s time to start planning now. But you might be wondering, where do I even start with podcast planning for next year? Lucky for you, I’m going to walk you through my Q1 podcast planning system step by step. In this episode, we’ll cover why y…
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Send us a Text Message. If there’s one thing I talk about a LOT, it’s being very intentional about having a strategy for your podcast. And while that sounds nice, it might leave you wondering, “But Caroline, what exactly does that look like? What are the different pieces that make up a podcast strategy?” Well, I’m going to paint you a picture that …
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Send us a Text Message. Is your podcast THE business or does it support a business? Believe it or not, even seasoned podcasters might not realize that there’s a critical distinction between these two models! That’s why knowing the key differentiators and which model applies to you, can give you an edge over the competition and make your life a whol…
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Send us a Text Message. Are you feeling a little down about podcasting after this year? It’s been a rough season, and it makes sense if you're trying to determine if podcasting is still going to serve you and your business. That’s why I want to address this topic head on and reassure you that, not only is the future of podcasting bright, but a podc…
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Send us a Text Message. The podcast industry has experienced some drastic shifts in 2023. New tools have changed the way that we work just as the services we offer our clients have continued to evolve. All this might have you wondering, how can I possibly keep up? How can I ensure my business thrives in an industry that can feel wholly unpredictabl…
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Send us a Text Message. We all make mistakes, and never is that more true than in the world of online business! This past year in particular, I made several mistakes with regard to my podcast. That’s why I’m taking some time to reflect on what those mistakes were and how they can be prevented so that YOU don’t make them as well. In today’s episode,…
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Send us a Text Message. The systems you use to run your business, or the lack thereof, can make or break your success as an entrepreneur. Why? Because they’re critical to operating efficiently and meeting your goals! That’s why my team and I make it a priority to constantly refine and improve our systems so that they’re optimized to better serve ou…
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Send us a Text Message. As podcasters, we already know we should be setting our podcast up to bring in new leads and help people get into our funnels. But what about when we have a new product, service, or launch to promote? Like Black Friday sales, for example. Yep, that time is here, my friends! When you have a time-based sale happening, it’s imp…
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Send us a Text Message. Having a funnel for your business and your podcast is really important and at the end of the day, our aim is to grow our podcasts so we can reach our ideal clients and make more sales. Funnels are a great way to do that by generating warm leads who are much more inclined to buy from you. In today’s episode, I’m chatting with…
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Send us a Text Message. A recent study of podcast listeners indicated that a big reason they stopped listening to a podcast is because of bad production value and sound quality. And as more and more people turn to artificial intelligence (AI) tools to produce their podcasts... Well, it’s sometimes really noticeable and not in a good way. In today’s…
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Send us a Text Message. Podcasts aren’t a one-and-done enterprise, right? We aim to create content that will be helpful for our ideal clients for, hopefully, years to come. We want them to keep returning to our content and our websites as much as possible. One way to do that is posting your podcast episodes as blog posts on your website. You’ve alr…
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Send us a Text Message. You know what you can always expect from me? The truth! So, I’m going to get a little spicy and controversial in this episode, but know that it’s coming from a place of caring because I don’t want to see you taken advantage of. I’m on my soapbox to tell you that the exaggerated, and even false, claims about podcast growth in…
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Send us a Text Message. When we talk about growth for our podcasts and businesses, getting visible is really important. And hosting or participating in a summit might be an excellent way for you to grow your audience and to position yourself even more as an expert in your niche. Just think of the amazing collaborations, and email list growth, that …
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Send us a Text Message. There are lots of different podcast services and roles out there to help you with what you need and can afford. But how do you know who to hire to help you with your podcast? Don’t worry, I’ve got all the info you need to figure it out. In today’s episode, I’m sharing why you should get help with your podcast if you need it,…
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Send us a Text Message. If you’re a business owner, you likely have a certain way you do things. Whether it’s a process or a checklist or an overall system, your framework is what helps you to serve your clients and communicate your message. And if you haven’t written out and cemented your framework yet, this is your invitation to do just that. In …
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