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Showing up Solo

Showing Up Solo

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Empower Your Solo Journey with Expert Insights and Supportive Community Being a solopreneur doesn't mean you're alone! Welcome to Showing Up Solo, where we believe in the power of shared knowledge to fuel your solo success. As a community of passionate solopreneurs, we're here to guide you through every step of your marketing journey. Tune in every other Wednesday for easy-to-implement advice, enlightening conversations with guest experts, and yes, plenty of food analogies to make learning e ...
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I´m Naomi, and as a solopreneur scale-up strategist I help female entrepreneurs double their freedom, impact, and profit. The biggest difference between me and others that promise to help you scale? My no-nonsense attitude. I won’t talk about “manifesting, the Law of Attraction” and all that crap. I focus on the things that will actually help you scale your business: a good business model and automating your marketing & sales, without losing the connection to your clients. Which is exactly w ...
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Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy. Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale. Window Display - your social media and online presence. The Store - your website. The S…
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It’s easier than you think to start an online business! Hannah takes you through how she got started, mindset challenges to overcome and areas to consider. Key Takeaways: Mindset shift from corporate/employee to business owner. Optimize your LinkedIn profile - it’s like a mini website! Figure out your costs first, then your rate. Know who you are g…
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Are you feeling resentful of your current clients? Are you giving out all your gold dust for free on hour-long discovery calls? Then it may be time to start charging for strategy. This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast. She has been self-employed…
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When it comes to content, quality over quantity is always the best strategy. This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own. Chelsea shares the lessons…
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What is trauma-informed sales? What does it mean when we take this approach? On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business. There are 5 principles to this approach: Safety Choice Collaboration Empowerment Trustworthiness Whe…
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News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps. This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business. Simone had a career in journalism and PR before turning to her own solopreneur jo…
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What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch? This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist. Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren…
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Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.” Hannah chats with Ally Stone, founder of The Inspired Leader. Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly c…
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In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer. Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you! They dive into the role of live events and the benefits they offer to building your personal brand and engaging with you…
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In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor. As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm. Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start…
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Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship. Here is our panel: Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast, Link Tree: https://linktr.ee/…
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In this episode, Hannah is joined by Mandy Brooks, Life Story Coach. Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards. Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, a…
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In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast. Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue. Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate …
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In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs. Chantelle helps businesses write copy and copywriters do business. Hannah and Chantelle chat about the importance of using storytelling to connect with your audience. They discuss the magical way, when…
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In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs. Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patt…
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Welcome to this special episode of Showing Up Solo! Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023. We even have a special intro from the famous Rachael! 😂 We’ve featured clips from these episodes: Episode 28: Why It’s Important To Be Intentional When Creat…
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In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham. Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies. “Writing is my passion. It gives me my energy and happiness.” Maxine Cunningham is the CEO and founder of Pick My…
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In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach. Chantelle helps businesses write copy and copywriters do business. Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business. Chantelle’s top advice… Don’t let sales funnels scare you! The easiest funnel to start with …
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In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories. Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management. Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management. She felt like she constantly lived in doom and gloom unti…
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In this special 50th episode, Hannah answers your burning questions about online marketing! The question that Hannah answers are: How do you create consistency over time? How do I not bore people with repetition? How to prioritize strategies/steps when you have limited time and resources? Social media can be a bottomless hole, so what is realistica…
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In this episode, Hannah is joined by Jaime Bell, a business lawyer, entrepreneur, and founder of the Contracts Market. Hannah and Jaime are talking about Affiliate Marketing, and how you can integrate it with your other marketing legally! The definition of Affiliate marketing is, “When you are promoting and selling someone else’s product in exchang…
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In this episode, Hannah is joined by LaSean Smith from CAGR. Before he became a solopreneur, LaSean worked in the tech corporate environment, so he knows personally about the mindset shift between corporate and solo business. With CAGR, LaSean invests in other solopreneurs so that they can accelerate their journey of success. LaSean draws on his co…
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In this week’s episode, Hannah is joined by Amber Hart who shares her solopreneur marketing journey. Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives. Like a lot of people at the time, Amber lost her job due to the pandemic. Not w…
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In this episode Hannah is joined by Kristy O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses. Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact. All of this work goes towards helping businesses gain B Corp certification. A BCor…
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In this week’s special panel-style episode, Hannah is joined by four guests to explore networking for introverts and how introverted entrepreneurs can build meaningful relationships both online and offline. Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, s…
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In this episode, Ashley Lyons from Dynamic Online Marketing joins Hannah to discuss the challenges she faced marketing her solo business. After years managing her in-home daycare and managing the social media for her husband’s business on the side, Ashley decided to take the next step and launch her own business as a social media manager and virtua…
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In this episode, Hannah is joined by Mike Dallas-Petersen from Intergrator where his passion is gluing the internet together, one software at a time. Mike shares his story about how he got started as a solo business owner and his love for helping business owners save time and money by making use of the best software for the job. Top advice: Grow yo…
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In this episode, Hannah is joined by Squarespace Expert, Becca Harpain and Podcast Manager, Rachael Botfield to discuss how AI can be used to simplify your online marketing. Our panel share their own experiences playing with some of the most popular AI tools available, including ChatGPT. From first impressions, to learning how to use these tools to…
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In this episode, Hannah and Nicole talk about how making your content more accessible not only benefits others but will also benefit you by increasing your SEO. They cover the types of areas which will make the most difference: captions for video considering colors and type of font alt text be simple and concise with your copy Want to know more abo…
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In this episode, Rachael Botfield, Podcast Manager & Host of Podcasting 101 with Rachael joins Hannah to discuss the challenges she faced marketing her solo business. Rachael shares how she got started in the online business world and how she found podcasting. Rachael also shares her experiences participating in Hannah’s Set Up For Success coaching…
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In this episode, Hannah speaks with Anne Mok from Purpose In View. Anne is a digital storyteller with a desire to inspire a barrier-free world, with a clear vision and purpose, to live to your full potential. Anne shares her personal story and how she got started with Purpose In View. She became part of the visually impaired community through a sha…
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In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business. Pinterest is especially great for long form content like podcasts, blogs and videos. Hannah & Nicole share their top five tips for getting started: Open a business account & customize it with your brand colours Create a co…
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In episode 37, Hannah talks to Hannah Duncan, an award-winning, freelance copywriter. Hannah Duncan goes way back with our host, all the way to when they were at school together. Hannah D inspired Hannah M with her business in the very beginning of her journey. Hannah Duncan talks about the power of blogging and the importance of using long form co…
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In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business. A common misconception is that YouTube is a social media platform. It is in fact a Search Engine like Google. Their top advice includes: YouTube shorts and how you can use content that you create for other platforms, like Instagram, and repu…
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In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert. Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series! The medium of video has developed so much since V…
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In episode 34, Hannah & Nicole are joined by Becca Harpain, a self-taught website-designer-turned-educator and a Squarespace enthusiast. Becca has always been creative and fell in love with Squarespace in 2015! She loved that everything was customizable and taught herself everything she needed to know to help her clients create and customize their …
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In episode 33, Hannah & Nicole cover engagement on social media and how it can help you build a deeper connection with your audience. Engagement is about more than likes and comments, it’s about building two-way communication with your audience. They share easy tips to increase your engagement and outline a 4 step strategy that will help you with b…
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In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists. Cassidy found her way into the world of online advertising through her work as a singer and songwriter. As someone who already understood the power of story-telling in music, she quickly discovered that story-centered content outperform more traditional s…
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In episode 31, Hannah and Nicole discuss building a community using Facebook groups. From marketing research to capturing email addresses, Facebook groups can be a powerful tool in your marketing toolbox. Hannah and Nicole share the dos and don’ts of creating a community on Facebook, how to use groups to make sales or generate leads and how to grow…
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In episode 30, Hannah and Nicole are joined by David Williams, entrepreneur, educator, speaker and author to talk about the power of Facebook groups. David compares Facebook to the town squares of old, suggesting you can build a community of businesses and referral sources - as long as you come from a place of service not sales. Whether you're star…
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In episode 29, Hannah and Nicole discuss ways you can review your marketing efforts and tell if they are working. While most social media platforms, email marketing providers and google analytics can give you data - these numbers don’t always paint the full picture. While some followers or subscribers will not engage with your content, they may be …
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In episode 28, hosts Hannah and Nicole are joined by Agatha Brewer, host of The Intentional Solopreneur podcast to discuss marketing with, well, intention! Agatha combines 15 years of corporate digital marketing experience with a life coaching certification to help new business owners launch and grow their business. By breaking down limiting belief…
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In honor of the podcast’s first birthday, hosts Hannah and Nicole share their personal journeys into self employment and marketing. With very different backgrounds, Hannah coming from retail and office admin and Nicole coming from social work and insurance adjustment, our hosts somehow found themselves starting VA businesses mid pandemic. It didn’t…
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In Episode 26, the hosts of Showing Up Solo invite Verity Sangan, Online Course Coach and host of The Confident CEO podcast to share her expertise in launching online courses. Verity shared her background as a registered nurse and healthcare educator for many years. She then got her higher education qualifications and grew increasingly interested i…
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Did you know that if you have a growing email list legally you need to have a Privacy Policy page on your website? We didn’t either until we met with Jamie Bell of the Contracts Market. Jamie Bell is a business lawyer turned entrepreneur who owns the e-commerce shop Contract Market. The Contract Market provides legal contract templates for small bu…
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Welcome back to Episode 24 with Hannah and Nicole of Showing Up Solo where they sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers. If you’re new to creating newsletters, or you’ve been using them for some time this episode will help dispel any …
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In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity. After 10 to 12 years in corporate America climbing the corporate …
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Have you ever googled what a sales funnel is? Don’t worry you’re not alone. This is one of those marketing terms that you will hear from time to time but you do not always understand the true significance of it in your marketing strategy. In episode 22, Hannah and Nicole explore what a sales funnel is and how it’s used in your marketing. If you are…
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Have you ever thought about writing a book but the thought of not knowing how or where to start stopped you? Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books. She comes from a passion for understanding the brain and how it works an…
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Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of Jpod Creations to chat about all things podcasting! Jennifer Lee has an extensive background in theatre and radio broadcasting and was impacted by the effects of Covid-19 on the economy. Jennifer Lee quic…
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