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The first goal for Modern Marketers in today’s manufacturing environment is to make sure their products stay top of mind. If you are looking for marketing industry knowledge you are in the right place - this podcast will help you overcome your marketing and sales challenges. I’m Sannah Vinding and in this podcast, we will take a deep dive and explore how to succeed in the electronics manufacturing industry.
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E05, Why Manufacturing Reps Need To Be Prepared With Digital Tools (Tim Paulus, President at EI Sales)
29:35
As manufacturing representatives, you need to be prepared with all the tools needed to succeed. You need to be able to communicate effectively with your customers and prospects, and you need to be able to manage your time efficiently. In today’s fast-paced environment, there is never enough time to accomplish everything. That’s why it’s important t…
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E04, Collaboration across the full value chain (Andrew Schwarz, Regional Sales Manager at SupplyFrame).
22:32
Collaboration between manufacturers and distributors will be key to the success of the industry. The manufacturer and distributor of the future will be collaborators. The new normal will be far more technology-driven than it is today. In fact, distributors are already collaborating with suppliers on new products and services that they can offer the…
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E03, Why manufacturers need to focus on their digital marketing strategy (Bridget Kane-Ferrigan, Marketing Strategist at Fair Rite Products Corp.)
27:15
Digital marketing strategies for manufacturing companies are different from those in other industries. Manufacturers must understand that consumers aren’t buying products like they did 10 years ago. Instead, they're purchasing experiences. In addition, manufacturers need to focus not only on what their products do but why they should buy them. This…
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E02, How to Humanize your brand as a manufacturer representative (Rob Brunson, Sales Representative at Wallace Electronic Sales)
39:18
Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive. I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to…
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E01, How to Succeed with Marketing as a Manufacturer Rep (Cameron English, President/CEO at English Technical Sales)
33:14
"I want to be one of the companies that learn from the experience and don't just react. So we're trying to get ahead of that curve. And whatever reality comes our way, we want to show our suppliers that we are productive." Cameron English. I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they're…
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