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Welcome to The Modern Music Creator Podcast! We bring practical and actionable information to help you make great music and content, creating something that forms a true connection. I’m your host John McLucas, a pop music producer and content creator out of Los Angeles, California. Each episode you’ll walk away with something actionable to make you a better musician, artist, and content creator. Excited to have you here! Weekly episodes every Monday morning. Let’s get out there, work hard, a ...
 
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In a recent group call, Lia had some questions as to where she should focus some of her time and energy. As creatives, we constantly feel the need to learn something that we feel can benefit us but does it really? Is learning that one extra thing or new technique REALLY going to sky rocket your career? Maybe it will maybe it wont? It all comes down…
 
In this episode I sit down with Alexandra who unfortunately like most women in this Industry has had to "prove herself" time and time again just because of her gender. All this stemmed from one Facebook post and I thought this is an important topic that needs to be discussed and how the "male superhero complex" in this industry towards women is not…
 
It's going to take time before you find your "niche" in clients. The one thing that I always see a lot of freelancers do is immediately pick one area of their profession and ONLY focus on that. For example, someone who does Music Production but ONLY works with Trap artists. and won't work with anyone else. While yes, you found the group of people y…
 
As a freelancer, you need to be taking the time to build connections with potential clients. If you're not, then right there is a massive reason why you are not landing your "side gig" work as a freelancer. In this episode I go over a few reasons why Freelancers are not landing work. From my time as a freelancer to hiring out some to help me with m…
 
In this episode, we talk all about content creation for creators. I give you a behind the scenes look on where to put your focus and energy and use your time affectively if you only have a few hours a week. I also go into creating content for platforms if you have "abandoned" them in the past. If you are interested in booking a strategy call with m…
 
In a recent Group Call, I had a conversation with Savannah on how to sculpt the perfect offer for her clients. Savannah has an amazing set of skills and we had to talk it out to make sure that time and energy are being spent on the right things to help improve her career. You'll hear everything from the start to end on how we get her on the path or…
 
In a recent call I sat down with a client who had a ton of amazing ideas but wasn't sure how to execute them. Has something like that ever happened to you? As creatives we are constantly coming up with ideas but there comes a point where we need to start executing instead of constantly thinking. I go over how you should "Fire! Ready, Aim" instead o…
 
In this episode I dive into a recent conversation I had with someone about the use of sample packs. How do you feel about them? Are they inauthentic? Do they make you feel "not as original?" I want to talk about how that mindset is ruining your career and holding you back. If you are interested in booking a strategy call with my team and I, click h…
 
At some point, you are going to do free work in your career. People often tend to think that doing work for free is devaluing yourself and making it harder for "real" artists to get paid for their work. That is a popular misconception. We go over the "Five Commandments" of doing free work and how it will help you gain leverage to build your busines…
 
On this week's episode I show you how "waiting for the right moment" will derail your career. I'm sure you've heard the phrase, "ready, aim, fire!" Well I want to introduce you to "Fire! Ready, Aim." So many don't have a defined version of success for themselves. When is the last time you felt uncomfortable? How much time have you spent in the last…
 
Yes, getting choked out in jujitsu one day taught me a HUGE life lesson that I was not only able to apply to my music career but all other aspects of my life. I talk about how it changed my mindset and how this one choke taught me to believe in myself more. We waste a lot of mental real estate on issues that can be easily solved if we have the prop…
 
You get a sneak peak at my vocal mixing framework! In this episode of the Modern Music Creator Podcast I take a snippet of audio from a recent Facebook stream I did last week where I share some of my vocal mixing framework workflow, how I approach certain aspects of mixing and so much more! I hope you get as much value from this as everyone else di…
 
In a recent live stream I talked about how to price out new clients and how to not screw yourself over when it comes to "the money talk." As creatives we sometimes don't feel confident enough in ourselves to talk about money because we know we're not business people. I go over some key tips and tricks on how to be more confident when talking about …
 
This is part of an Instagram live stream I recently did where I answered some of your questions! I talk about what it has been like during time in Quarantine and talking about how Tik Tok is the wild west of Social Media right now and the untapped potential in it. I also discuss some of the big revelations I made when it comes to my personal life a…
 
On this episode we go over Managers! Do you need one? Should you look for one? Remember, a Manager isn't someone who is helping you out with your Social Media pages. These days, anyone can claim they are a "Manager." We go over some of the key things you need to be aware of when it comes to working with these people.…
 
Welcome back! We have a new short series this season, all about fraud in the music business! We've heard all the tricks, lies and schemes that people will do and say to get you to spend your hard earned money on them and for what? A few extra streams? In this episode we go over the role of a business coach. What exactly do they do? What can you exp…
 
Money money money moooney. MOOOOOONEEEY. We've made it to the end! You've made your pick on who you want to work with and when everything will start and end but now comes the final step. The Money Talk. This conversation does NOT have to be uncomfortable. You are making sure that the person you're about to spend your hard earned money on is going t…
 
OK, you've got your Producer! After many pain staking hours and conversations you narrowed it down to the one you want to work with. BEFORE you even get STARTED on the project, you NEED to agree on terms. When does the project start? When is it due? Who is doing what parts? Is the Producer helping out with Full Production or what? What is NOT inclu…
 
After you've taken the time to reach out to several promising Producers to help you on your next project, it's time to narrow down to the right one. How do you pick the right Producer for YOU? Remember even though this is all business, it's important to get to know the person you're about to give thousands of dollars to. It all starts with having a…
 
You MUST Pre-Qualify a Music Producer before hiring them! Vetting a Music Producer will save you a ton of time and headache. Finding a Music Producer is like finding a new pair of shoes, the fit has to be just right or else everything is just going to fall apart. Let's break down on how to properly hire the right Music Producer for YOUR project!…
 
Working with a Music Producer can be a daunting task. There's so many questions you should ask yourself before spending thousands of dollars on someone to help you with your music project. Negative interactions wth Music Producers are all too common unfortunately in the Music Industry. I've had countless clients tell me horror stories working with …
 
Recording vocals does NOT need to be some mystic, incomprehensible too lhanded down by wizards and warlocks. It's not easy but its ALWAYS overly shrouded in BS that we need to clarify and debunk.... Complete At-Home Vocal Production Beta Launch --- https://www.johnmclucas.com/complete-at-home-vocal-production-1 • Subscribe/Follow on the platform yo…
 
Musicians, you shouldn’t have to be slaving away 24/7 just to make content. There’s smarter and better ways to make it happen. Tre Watson and I had a great strategy call and I’m sharing a portion of it here because if will be SO helpful to you to reframe what you think of creating content. Enjoy! Tre's amazing content can be found at: https://www.y…
 
Roman just picked up an exciting new gig with a guitar company to work their social media channels and he wanted to sit down and figure out exactly how he can be tracking his success in this position and what he could do to make this company pop as much as possible. I offer my own insights, and I thought it would be valuable enough to catch on the …
 
A Deep-dive strategy conversation I had that will open the curtain in a big way for a lot of people. Michelle is a brand designer but ALL of the principles are exactly the same, and translate into the musical world. By far this episode has the most all encompassing business strategy and I know you'll walk away with great insight for your universe. …
 
DIY Culture is incredible, but it has a massive dark side that isn’t discussed nearly enough - The Toxic Ego inflation and elitism that comes with the DIY scene. Being able to create on your own is AMAZING, and something I’m doing right now to get this episode to you. But do you know that person who is grinding 24/7 and constantly complains they ar…
 
Last week I didn't upload.... but I learned SO much from doing so. Let's turn my forgetfulness into something positive, RIGHT NOW! • If you haven’t yet, subscribe or follow the show, as well as rate us if you are on Apple Podcasts. It helps a lot <3 • Are you an artist or band that needs a killer team to make a memorable musical experience for your…
 
I realized how much this flexibility has changed my career path over the years, and it never stops. And it's EVERYWHERE in the people I see crushing it too. Let's talk. • If you haven’t yet, subscribe or follow the show, as well as rate us if you are on Apple Podcasts. It helps a lot <3 • Are you an artist or band that needs a killer team to make a…
 
I CAN'T BELIEVE I DIDN'T RECORD THE CONVERSATION ITSELF because it was SO perfect, but I go step by step how I completely changed the approach Sean Frost is taking his business in a 6 month window to rebrand in a way that will be SUPER valuable to his target network. • If you haven’t yet, subscribe or follow the show, as well as rate us if you are …
 
This episode is something special. I really go in on my personal experience struggling with career direction and development and what I learned along the way of making changes, more changes, and more changes. We cover Determining Career Values Using Self Awareness to Compare Against Circumstance Executing On It To Make Life Simpler • If you haven’t…
 
Jumped into a Q&A I gathered from FB & IG, and went right to it! In this episode I cover how I got started in music in the first place, some of my worst moments in my career, what I would tell my pas self, and more! • If you haven’t yet, subscribe or follow the show, as well as rate us if you are on Apple Podcasts. It helps a lot <3 • Are you an ar…
 
So, what is a record label? what exactly do they do for an artist, and is it a good fit for you to work with one? What can they do to help your music career? I'm going to explore all of that in today's conversation. Let's dig in! • If you haven’t yet, subscribe or follow the show, as well as rate us if you are on Apple Podcasts. It helps a lot <3 •…
 
When making a band agreement or band contract, it can feel daunting and confusing to start. This video should help clarify what you need to have in writing with your bandmates, or ANYONE you go into business with. Musicians tend to get weary around paperwork but I urge you to embrace any band contracts or agreements with open arms. They are the BES…
 
It's Butter are veterans of the LA music scene and it shows. They are gaining steady momentum and fans, and I'm stoked to be able to get them on to the podcast to dive deep into taking the band seriously. We cover: Contracts and bandmate friendships, and how that gets messy and what to do to counteract it How they got placed on a Spotify-Selected P…
 
Drewsif is a one man media company, and one of the few I know that does it SO SO well. Fed up with relying on others, he took his abilities as a musician and expanded it into making video, graphic design, online content, advertising, production, mixing, mastering, and anything else needed to be come a behemoth in creating any kind of media for musi…
 
Graham Cochrane (Recording Revolution) is undoubtedly a master of building online business and brand with content marketing and true value for his audience. somebody who operates at his level, and came from such humble beginnings, has a lot of practical experience and knowledge to pass along. Almost 10 years into the recording revolution, and a yea…
 
Mary Zimmer of Voicehacks comes on today to break down the explosion of growing an audience on her youtube channel, as well as her process developing a myriad of new skills to become a DIY creator, and some important perspective on failure that we all need. Mary Zimmer is a long-time industry veteran, fronting bands like Luna Mortis and White Empre…
 
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