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Local Marketing Institute Podcast

Local Marketing Institute

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Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. J ...
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC new rules on fake reviews are now in effect. AI overwriting business descriptions. Local Service Ad…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeals are no longer delayed. LSA review links are going away. Google confirms Exif data does not …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeal delays for longer than normal. Google Local Services Ads review links expire. Can you nest a…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC announces final rule on banning fake reviews. GBP reinstatements may be severely backlogged. How do…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP Fields that impact ranking. Consumer alerts appearing on GBP listings. Google update states verific…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming LocalU events in 2024. AI overview descriptions showing up on GBP. Google Maps tests QR codes …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP now allows you to select a preferred menu source. OpenAI plans to release a new search engine. Goog…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming Local U events in 2024. Teaser for upcoming changes to a yet unknown GBP category. GBP multi-m…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New GBP suspension appeal process fully rolled out. New Re-review precess for if you fail the appeal. S…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New reinstatement process rolled out. Google shuts down GBP websites. Should I use several categories f…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New Verticals for Local Services Ads. The State of Local Search 2024 webinar on January 10th. GBP Q&A s…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP agency dashboard bug prevents accepting invites. Keyboards and mouse can cause suspension. New Rank…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google sends notifications to Google Business Profiles on reviews and suspensions. Verification bug for…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bright Local’s SEO house of horrors for Friday the 13th. You can now text message Google Local Services…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google Maps tests third party reviews. New reinstatement process for GBP. Are the AI features in GBP ne…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions You can now edit social media links in GBP. Google adds links to Search Generative Experience . Google …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Local Services Ads adds new categories. New appeal form for rejected images and videos on GBP. New imag…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New categories in Local Services Ads. Google adds a ‘view as customer’ link to GBP dashboard. “Local SE…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google reveals charity incentivized reviews are not allowed. Google adds implicit code execution and ex…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bing is now the default web scraper for ChatGPT. Bing updates character limits for prompts to 4000 char…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bing Chat will be showing referrer analytics data. Google sending texts to validate GBP. Local search r…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Local search developments in Q1. Local search ranking factors survey results have been released. Steady…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Profiles not being visible in the In Search Experience bug is now fixed. What is the role of the Better…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bing Chat keynote clarifies AI won’t replace SEO. Profile strength indicator bug has been fixed. Why ar…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Pubcon and LocalU in Dallas conventions in 2023. New BrightLocal consumer review survey is out. Bing be…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Any vehicle with a VIN is now eligible to display in GBP in the US. Google Posts insights are officiall…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google has added UGC content restrictions. New Apple Business Connect. State of Local Search event in 2…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions 2023 predictions. Upcoming events in 2023. Local Services Ads has added a dentists category. How do I s…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses and local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Business can be removed from Google Maps and deleted. Timeline for suspension is now 24 hours. LocalU…
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Local SEO and Marketing Q&A Session with Guest Host Yan Gilbert December 2, 2022 Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Search Engine Roundtab…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google continues fixing suspension issues. New In Search Experience now fully available. Why are my Pro…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google has fixed problems with GBPs being suspended. New review issue of losing reviews daily. Online a…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Covid 19 attributes on GBP are going away. Incentivizing review removal on GBP is not allowed. Google a…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Local Service Ads testing new layouts. All profiles can now be viewed in web search results. Google tes…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions LocalU conference highlights. New terminology for discussing missing review bugs. Duplicate content in …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google testing new local cards, reviews carousel, and review tab. Missing reviews update. Why are my po…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Missing reviews survey. Product post bug. Justifications are showing up on Google Maps. WhiteSpark deve…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions What are some best practices when trying to rank a GBP with two locations in different cities with the …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Changes to brand accounts. How do I verify my GBP when I have incorrect information that can’t be updat…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions AI can now update your GBP. New categories for Local Service Ads. Google Support contact options are ba…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Rumors of ranking coming back from algo update. New GBP appointment links. How do you change the addres…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP Category updates. Google changes in search experience with posts and location verification. Malware…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Follow button and welcome offer has been deprecated. What are some alternatives to Yext? Google says my…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions SAB reinstatement address issues should be fixed. Be aware that the Facebook GMB URL has been taken ove…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New manager waiting period for GBP. What are some tips for combating the Google vicinity update? If sug…
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Each week, Eric, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Google My Business (GMB) is now Google Business Profile (GBP) with new features. Hotel posts are here to stay. Google's loca…
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Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Google is taking a closer look at GMB Products. How to turn off GMB messages at the user level. Google is rewriting Title T…
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Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Pubcon update. Yelp has updated new Covid attributes. GMB now requiring physical address for some categories. Why are my cl…
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Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Google Support investigating long email response times. GMB review enhancements for restaurants. GMB post study by Sterling…
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Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. GMB News - Chat is available again, phone numbers can now be hidden. Yelp has a new app - Yelp Audiences. TikTok is focusin…
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