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How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses this imperative question with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business develo…
 
In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions …
 
Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new role…
 
During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.…
 
In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work sched…
 
In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst t…
 
In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing…
 
In this episode, Bethany (Early) Chieffallo (GKG Law, P.C., mailto:bchieffallo@gkglaw.com) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC, stephaniegryder@mvalaw.com) and Nichole Bartlett (Dechert LLP, nichole.bartlett@dechert.com ) about the external and internal communications involving diversity. Gryder and Bartlett share their reg…
 
In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affec…
 
The November/December issue of Strategies Magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importan…
 
The September/October issue of Strategies Magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms m…
 
John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the l…
 
Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. H…
 
What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and…
 
The July/August issue of Strategies Magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they hel…
 
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.…
 
How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.…
 
How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well? In this episode of Strategies LIVE!, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project ma…
 
P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (strategic pricing manager, Perkins Coie LLP) chat with Rebecca Benavides (director of legal business, Microsoft )about mindfulness in the legal industry.…
 
Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on…
 
Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's Strategies magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamb…
 
Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, co…
 
Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers. The latest episode in the StrategiesLIVE podcast series explores ways to push the boundaries of innovation…
 
Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019. They discuss: • How law firms should harness social media in their communications strategies next year • How to get more engagement on your …
 
There are countless reasons to advance diversity and inclusion (D&I) efforts at your firm, but have you considered “health and wellness” one of them? The latest episode in the StrategiesLIVE podcast series explores the idea that D&I advancement allows everyone within a firm to feel comfortable being their authentic selves. This, in turn, leads to h…
 
With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of…
 
As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE series brings together two contributors from the issue to continue the discussion. Adam Stock (chief i…
 
How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D. discuss the basics of competitive intelligence and how to implement it at your firm to stand apart.https://www.legalmarketing.org/lma-cic…
 
In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyer…
 
Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP)lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more. Missed P3 …
 
How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes & Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm …
 
Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm…
 
For our latest P3cast, the Client Value SIG has brought together two industry leaders to talk about standards setting via the SALI Alliance. Tune in below to hear Adam L. Stock (Chief Information Officer, Allen Matkins) and Justin R. Ergler (Director of Alternative Fee Intelligence and Analytics, GlaxoSmithKline) talk about LMA and ALA's involvemen…
 
As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service.In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April iss…
 
An all-new P3cast is here! Tune in as 2018 P3 — The Practice Innovation Conference Co-chair Kristina Lamright, ESQ. (director of pricing and legal project management, Perkins Coie) chats with pre-conference presenters Mike Wong (vice president of business development, Neota Logic) and Ryan McClead (vice president of engagement and strategy, Neota L…
 
Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:• Educating your partners on the value of PR • How PR fits into the overall marketing communications mix • The fundamentals of crisis communications • The skills PR pros need to compete in toda…
 
P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network and Women's History Month. Listen as Purvi Sanghvi (director of strategic pricing, Paul Hastings) and Kristina Lambright, ESQ. (director of pricing and legal project management, Perkins Coie) chat with Lisa Kon…
 
In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge & Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that ex…
 
P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go…
 
Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.More from the magaz…
 
LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms.https://www.legalmarketing.orghttps://cloc.org/…
 
Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and h…
 
Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program…
 
In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm. Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Ma…
 
P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in! In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE …
 
In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? Listen in as Ryan King (LMA PR Shared Interest Group (SIG) Co-chair), Douglas Gold (CFO and CMO, Mitchell Silberberg & Knupp LLP), Cari Brunelle (Founding Partner, Baretz+Brunelle) and Elizabeth Lamp…
 
Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations."More from the magazine: https://www.legalmarketing.org/strategies…
 
Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, propo…
 
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