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Honeypot Labs

Honeypot Labs

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The show for creators and business owners who want to own and monetize their audience. Featuring interviews with newsletter operators and small business owners about the latest tools and strategies they use to monetize their online audience. Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv. New episodes every week.
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The Honeypot History

Kelly Podlucky

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My Honeypot History Podcast will deep dive into my 31 years of life and my honeypot history, the good and bad in all of its detail. Specifically, After 12 years of dealing with several health issues including Endometriosis, Adenomyosis, Uterine Fibroids, Ovarian cysts, and 500+ days of bleeding consistently - I underwent two surgeries that ultimately ended in a radical hysterectomy and removal of my left ovary. Between the physical health issues; my mental health also took a negative turn an ...
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On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more. Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the C…
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On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise. Listen now as Dre…
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On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully …
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On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channel…
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On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience. While not our typi…
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On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube. He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetiz…
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On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online bu…
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On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley. He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He mone…
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Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back. These are part two of our…
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10 Actionable Insights From Our First 10 Episodes (Part 1) Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interv…
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On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast. Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing. From writing an award-winning commercial at Vaynermedia to interviewing …
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On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his slant on a story. From joining a physically mailed newsletter group at the age of four, to living in his parents basement in his mid-twenties, Kyle has fought to make his …
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On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions. Alexis is building a massive resource for entrepreneurs and professionals in the M and A space that will help all stakeholders understand the value of their business and learn from other acquis…
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On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily fantasy sports affiliate in America before building a sports media business with Kyle, which was eventually sold for $25 million. He talks about his process from leaving his job …
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On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show. Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products bu…
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On today’s episode we speak with Noreaster Nick Pittman, president and founder of Norcast TV, a local weather app. Nick provides hyper local weather to the South Jersey community across digital platforms and has big plans for expansion through franchising personalized digital weather forecasts across the US. Nick pumps out his local weather forecas…
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In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to se…
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Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon bran…
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In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the seco…
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Josh Babbitt from The Hackers Paradise, a golf enthusiast and product review website, discusses the origins of The Hackers Paradise, how the website and forum operates, the importance of authenticity, rules around which type of sponsorship he'll accept, transparency with your audience about business model, and hosting sponsored events across the co…
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In this episode, Kyle and Jason talk about their journey from a mold infested basement office to a $25 million exit in two years, the goals of the podcast, and the trends online media brands and creators can follow to monetize their audience. Kyle is the founder of CrossingBroad.com. He has more than 10 years experience in online media, e-commerce,…
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The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports w…
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The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports w…
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Send us a text Mrs Anonymous’ story: Endometriosis was something I’d rarely heard about a few years ago. Since then, it’s featured heavily in my life. This is my story of a difficult journey towards health, motherhood and acceptance against a backdrop of endometriosis & infertility. I hope that it helps anyone listening to know that you can get thr…
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Join us in the pot and listen to this riveting message of strnegth and perseverance. Joei Smith lived a normal life, was a gym addict, and was otherwise happy until the flu caused him severe complications, including pneumonia and sepsis. Now on the road to recovery, Joei has to adjust to a life as an amputee and is facing the loss of his toes.GoFun…
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Listen in as Aleathea describes her 7 Lupeholes...7 ways to live a normal, healthy life by removing the negative stressors. Her tips are universal and good for anyone who desires to look past their current situation.Find her on all social media sites: @AleatheaDijonتوسط HoneyPotPodcast
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Nakeisa Jackson remained silent about her diagnosis for 9 years. With no familial support, and no knowledge about HIV, she quickly learned there is life after HIV. Now a nurse, studying to become a Nurse Practitioner, Nakeisa has removed the mask and decided to live her life while educating others. She penned the book, Life After HIV: Removing the …
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