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It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market? The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history. Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet. Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.
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Game Changer Retirement Radio

Game Changer Wealth

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We are “All Things Financial” educators first and foremost!– free to educate without restriction on any financial concept. We invest a tremendous amount of time and money in public and private education with local and regional free-to-the-public seminars. We specialize in helping our clients and their families succeed in planning their perfect retirement. We provide solid and proven principle protecting techniques that you can actually understand! Game Changer Wealth is dedicated to helping ...
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in this episode we dissect the GFK survey 7 results that have seen Jase and Lauren put a serious gap on the rest of their FM competitors in Melbourne. Wade has heard one of K and J’s best content weeks of the year, we’ll tell you why they may have turned the corner and we’ll introduce you to a Melbourne Radio Wars super fan who seemingly knows more…
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Survey 7 results are in and Jase and Lauren have had a blinder. Hear our first thoughts on GFK survey 7. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_…
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In this episode we compare the challenges of building a coalition of voters with the idea of growing an audience big enough to win the ratings. Can Kyle and Jackie O find a pathway to success through Melbourne’s suburban women or do they need to think differently about this swing state? We also talk with Tim Burrowes from Unmade about this week's s…
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Oh, yes we can. Waaaade not only has a list on this much loved podcast, he now has a bookclub, and his first review is the Kevin Sheedy biography. (We may also squeeze in a quick back and forth about Jackie Henderson’s new book “The Whole Truth”.) What happened at 2day in 2013? As always, there’s 2 sides to every story. Game Changers is sponsored b…
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In this episode we take a look at the all important revenue positions for SCA, ARN and Nova. Content and sales are the key drivers of every radio business and there’s never been as many revenue challenges as the ones radio faces right now. Also in this episode, Irene sharpens up the best ears in radio for deep dive into Jase and Lauren - they had t…
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In the final segment the conversation turns to healthcare planning for early retirees, the implications of 401k and IRA rollovers, and the potential future of tax increases. Jerry emphasizes the importance of proactive financial planning and understanding the nuances of retirement accounts to avoid penalties and maximize benefits.…
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Jerry discusses the importance of having a solid retirement plan, especially during an election year. He addresses common misconceptions about Social Security, emphasizing that it is not going away but may undergo changes in tax regulations. The conversation also highlights the tax implications on retirement income and the necessity for retirees to…
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The dicusson continues and focuses on critical aspects of retirement planning, emphasizing the importance of having a solid financial plan. The guys dive into estate planning, long-term care considerations, and tax strategies that can enhance financial security in retirement. Jerry highlights the significance of understanding power of attorney, the…
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In this episode of Game Changer Retirement Radio, Jerry discuss the implications of the upcoming election and it's impact on retirement planning. Jerry explores the importance of having a solid financial plan that addresses risk and reward, the necessity of income diversification, and the significance of estate planning. This episode emphasizes pro…
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A bombshell revelation on the Kyle and Jackie O show this week with Jackie revealing for the first time her 3 year battle with drugs. We discuss the moment and its potential implications in the near and long term for the show. We’ll also hear from Andrew Bucklow at news.com.au on the story that has become radio’s biggest moment of the year. Game Ch…
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In this episode we review the first reactions and responses to the news of Liam Payne’s tragic death. The story broke whilst all 3 shows were on the air, we have some thoughts on how they handled the moment. Also in this episode we’re joined by one of Melbourne’s most successful FM breakfast hosts, Jo Stanley, who dominated the market for 10 years …
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In this episode Irene and Craig discuss the fall-out from Kyle’s comments about the Melbourne audience being to blame for the show’s current ratings. We’ll also share with you some insider knowledge on the ARN golden ticket - who has it and what does it do? And we’re joined by brand and marketing superstar Adam Ferrier for his take on the launch of…
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In this final segment the guys discuss the transition from growth investments to income investments when saving for retirement. It explores the concept of preferred dividends and how they can provide both growth and income. The importance of understanding the job of each investment and considering long-term performance is emphasized. The conversati…
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In the 3rd episode of this 4 part series Jerry dives into the reasons why people choose not to retire, including a fear of running out of money and a love for the culture and social connections at work. He emphasizes the importance of having a portfolio that provides stable and increasing income, rather than just focusing on growth. Jerry explains …
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Jerry Linebaugh continues the discussion of retirement planning for the middle class and shares a tip to cut risk and raise returns. He suggests a strategy of maintaining a weighted portfolio, which can be rebalanced once a year. This strategy has historically had a similar upside to the S&P 500 but with about 50% less correction risk. Jerry emphas…
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In this episode Jerry focuses on the financial challenges faced by the middle class and the potential impact of tax changes on retirement planning. Jerry Linebaugh discusses the importance of tax planning, risk management, and developing future income plans for retirement. He emphasizes the need for individuals with $500,000 or more in retirement s…
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In this weeks’s episode we reflect on the GFK survey 6 results that have left Kyle and Jackie with a mountain to climb in Melbourne. It’s easier now in hindsight to identify some of the ARN missteps from the last 5 months and in this episode Craig will share his thoughts on the 5 self inflicted wounds that have hurt the most. Also joining on the po…
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GFK survey 6 results are in and it’s a massive win for Fox and a disaster for Kyle and Jackie O. Irene and Craig give you their first thoughts on a massive result in the Melbourne radio wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This …
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In this week’s episode we'll take the wildest of guesses at next week’s survey results using all of the rich data and analysis available to us. Yes, it’s gonna to be a stab in the dark. We also talk with former ARN head of digital Kieran Simpson about who’s winning the war on socials right now, the numbers would suggest that Kyle and Jackie have a …
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In this weeks’ episode we’ll discuss what is possible between now and the end of the ratings year with only 10 weeks of survey remaining. Are there any rabbits that can be pulled from any hats? Is there a masterstroke that could move the needle? We’ll throw a few ideas at the wall and see what sticks. Also in this episode we talk with Andrew Bucklo…
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After months of avoiding them, we’re finally going to answer your questions on the Melbourne radio wars. You’ve never heard word salads quite like the ones we serve up on this episode. Also this week we’ll have the latest on ARNs plans now that the SCA merger is officially off the table. Game Changers is sponsored by MusicMaster Scheduling - Smashi…
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It’s been a very, very bad, no good week for ARN and Kyle and Jackie O, so in this week's episode we provide a 10 point plan for them to ignore as they evolve from Sydney world beaters to national breakfast show. Also in this episode we discuss the fall-out of national networking on Nova and Kiis and how this leaves Fox with a genuine advantage in …
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In this weeks’ episode we reflect on the amazing #1 FM result for Nova’s Jase and Lauren - will this be the first of many? Or can Kyle and Jackie make further in-roads into Melbourne market. Plus we’re joined by radio futurologist James Cridland who was our first guest on the podcast back in April, we talk to him about the assumptions and assessmen…
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Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbournera…
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On the eve of the next round of GFK survey results, Wade has a theory that Kyle and Jackie might be in the process of cleaning up their act. Expect some pushback from Irene and Craig on that notion. We talk with one of our favourites Tim Burrowes from Unmade Media about ARN’s end of year results. and we’ll stick our collective necks out and take a …
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Very few people in Australian radio have had such a profound impact on his colleagues as Andrew “Bag” Sidwell. Everyone who knew him not only loved him, but were inspired by his passion for learning and life. In today’s episode we’re going to be as fearless, thoughtful and creative as we can be to honour our beautiful friend. Game Changers is spons…
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In this episode we review one of Kyle and Jackie O’s biggest moments from the Melbourne Radio Wars so far, this week’s interview with only fans creator Bonnie Blue. With the Olympics finishing up, Irene will reflect on those podium worthy moments from this battle, and another 2day breakfast show bites the dust, who will replace Hughesy, Ed and Erin…
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Ding, ding. In the red corner, he’s the Nova flop with a mouth that can’t stop flapping - Wade Kingsley. And in the blue corner, the King of all radio who never pulls his punches - Kyle Sandilands. In this episode we step back in to the ring and discuss Wade’s accidental appearance on the Kyle and Jackie O show, plus we talk about the value of list…
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In this episode Wade doesn’t pull any punches after hearing a less than stellar half hour of the Kyle and Jackie show. And we talk about the value of a good story arc after the Fox won the week their brilliantly executed Underdogs tactic. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://w…
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Drew and Jerry discuss rollovers and why someone might want to do a rollover. They cover the different reasons for rolling over, such as changing advisors or wanting more control over investments. They also explain the IRS rules for rollovers and the different ways to do a rollover without incurring taxes or penalties. The conversation touches on t…
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In this episode of Game Changer Retirement Radio Jerry Linebaugh discusses the importance of social security in retirement and how to maximize its benefits. He explains the cost of living adjustment (COLA) and its correlation with inflation. Jerry also shares strategies for increasing retirement income, such as annuities and preferred dividend-payi…
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In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why. Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprisin…
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In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4 headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about…
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Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbournerad…
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This week on the podcast with the mid year survey break about to wrap up we finally have some time to get to all of your questions and feedback. Questions like “I can’t work out if you guys like or hate Kyle and Jackie O” and “who was Christian referring to when he was talking about moronic radio contests?” Our evasive and completely unreliable ans…
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The guns have gone silent in the Melbourne radio wars and whilst the hosts are on holidays we’ve taken the time to reflect on the learnings from the battle so far. Also Tim Burrowes returns for his 3rd appearance on the podcast to unpack the carnage of 2024, without question Australian media’s toughest trading year with declining revenue and the pa…
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Drew Grunwald and Jerry Linebaugh discuss how retirees can plan for vacations and enjoy their retirement without worrying about running out of cash. They explore the difference between investments for growth and investments for income. They also discuss the benefits and risks of annuities as a source of guaranteed income. The conversation emphasize…
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This week on the podcast we talk with Canadian radio veteran Buzz Bishop about what he’s hearing and liking on Melbourne radio. Buzz has been a fan of Australian radio for many years and has some unique insights delivered apologetically like only a good Canadian can. Also this week we focus on the 3 female superstars who are spearheading their stat…
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In this episode of the podcast we talk with Nova’s first national head of programming Dean Buchanan about the battle in Melbourne and it’s fair to say that Dean has some very definite views on who’s winning and why. Also this week we sail into Stormy waters and discuss the value of a porn star on the Fox, and we’ll crank up the age old question of …
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The conversation continues Jerry addresses to key factors that affects your retirement portfolio: volatility and tax. The focus is on the importance of Roth conversions and other strategies to achieve tax-free growth, income, and passing. The three buckets of retirement wealth are explained: tax-deferred, taxable, and Roth. The potential increase i…
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In this episode of Game Changer Retirement, Drew Grunwald and Jerry Linebaugh discuss the changes in retirement expenses over the past 10 to 20 years. They highlight the impact of technological advances, inflation, and emerging expenses like autonomous driving. They emphasize the need for retirees to plan for future expenses and seek professional a…
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If you have a 401k, IRA, pension, home, investments or any other savings or valuable assets having an Estate Plan is vital. This episode Jerry talks about how power of attorney is often misunderstood and crucial for estate planning. Listing a spouse as a beneficiary in a 401K does not grant them power of attorney. It is important to update power of…
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In this week’s episode we take a good hard look at the ramifications of survey 3. Is it too early to be concerned for Kyle and Jackie’s prospects in Melbourne or do they have some serious work to do to win over their second home? Wade and Irene are well and truly divided on this one, stand by for some fireworks. We’ll also have another round of rea…
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The Survey 3 results are in, and so are we. In this bonus episode, we delve into the numbers from phase 1 of the Melbourne radio battle, featuring the first Melbourne survey to include the Kyle & Jackie O Show. We analyse the highs, the lows, and speculate on what might happen next. Game Changers is sponsored by MusicMaster Scheduling - Smashing ou…
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In this episode we review the first 30 days of battle in the Melbourne Radio Wars. Fox, Nova and Kiis have all fired their opening salvos, it’s time to review what’s working and who’s winning in the lead up to survey 3 results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createco…
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Did Kyle and Jackie just have a bad day this week, or are the wheels getting wobbly on the Kiis bus? Jase and Lauren go national on Nova and Fifi, Fev and Nick are off to the pub. Plus we talk with one of Australia’s best audio creators, Meshel Laurie - she’s starred on radio and has been dominating the podcast world for years, and believes there’l…
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Matt Cundill has been a champion of great audio creators in Canada for years now. Craig joined him on his excellent “the Sound off podcast” to talk about the Melbourne Radio Wars, talent coaching and some reflecting on career highlights. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX …
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Is the Fox just an imitating KIIS, or are they doing exactly what a leader should do, which is to defend their leadership position at all costs? We’ll unpack the question of innovator versus imitator with Wade Kingsley, along with Irene’s comprehensive review of how the shows are sounding. Plus we talk with Tim Burrowes from UnMade about the sale t…
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Do we really need to say anymore? Yes, it’s that guy. And he’s got lots to say. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_…
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In this episode we’ll talk with Tim Ross, one half of the iconic Merrick and Rosso show who faced off against Kyle and Jackie in the mid 2000’s. And we’ll do the first of our international guest air checking session with Ross Flahive, the content director at ZM in New Zealand. Ross programmed the Jase and PJ national drive show and has some strong …
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