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Marketing Against The Grain

Hubspot Podcast Network

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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Acclaimed program of ideas, in-depth analysis, and commentary on a variety of matters — political, economic, social, and cultural — important to progressive and radical thinking and activism. Against the Grain is co-produced and co-hosted by Sasha Lilley and C. S. Soong.
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Against the Grain is your key to the latest news about libraries, publishers, book jobbers, and subscription agents. Our goal is to link publishers, vendors, and librarians by reporting on the issues, literature, and people that impact the world of books and journals.
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History Against the Grain

Josh Weiner & Chris Padgett

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ماهیانه
 
Hosted by two historians, History Against the Grain is about developing an approach to history that challenges the dominant narratives, tears down the tired myths, and upends traditional assumptions. Historyagainstthegrain@gmail.com
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If theres anyone that will stand up for the H, its gonna be me. Telling it like it really is, David Sanchez goes Hard on Hot topics in Houston and the Hottest topics in sports. Get ready to turn up, and get BIG MAD! This pod aint' for the Weary!!!
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Against the Grain Parenting

Dr. Michele White

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Welcome to the “Against the Grain Parenting” podcast, where Dr. Michele White discusses parenting from a Christian perspective. She hopes you will respond to the topics via her social media just search Dr. Michele White (that’s Michele with one “L”). Feel free to send her questions as well. Guests will also be a part of the podcast. They will speak on chapters of Dr. White's book, "Against the Grain: Raising Christ-focused Children from A to Z" and other parenting topics. We look forward to ...
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Cutting Against The Grain

Laura Spath and Judy Cho

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Cutting Against the Grain is a podcast from Judy Cho (Nutrition with Judy) and Laura Spath. Both Judy and Laura understand the struggle when it comes to balancing ideal eating and real-life. In this podcast, these two friends share real talk about the world around them, especially topics around meat-based nutrition, diet, wellness, mental health, and community. Weekly, they explore hot topics in the nutrition and wellness space while sharing their own, real experiences so that you feel empow ...
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Ep. 266 What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in ma…
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Public schools have long been a battleground for the right. But since the Covid pandemic, the right has had the wind at its back, enlarging its ranks with parents frustrated by school closings and masking mandates. Education journalist Laura Pappano discusses how the far right has sowed panic over library books, gender neutral bathrooms, and the su…
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Audio from the 2023 Charleston Conference from the session titled: Stewarding Electronic Resources During Challenging Times presented by Denise Branch, Head Electronic and Continuing Resources at Virginia Commonwealth University, Beth Bernhardt, Consortia Account Manager, Oxford University Press, and Tamar Ganor, Content Product Manager, Ex Libris,…
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What did the abrupt transition from socialism to capitalism in the former Soviet Bloc mean for residents, radicals, and the social order? Helena Sheehan, a Marxist thinker, educator, and activist, devotes a portion of her latest book to the impact and legacy of the momentous events of 1989 and 1990. (Encore presentation.) Helena Sheehan, Until We F…
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Ep. 265 “Will AI replace human jobs by 2025?” Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landsca…
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Throughout much of the 20th century and into the 21st, the U.S. state has worked to undermine and destroy leftwing and anti-imperialist labor unions around the world. And much of those efforts were assisted by an entity ostensibly committed to the interests of American workers: the trade union federation the AFL-CIO. Historian Jeff Schuhrke argues …
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Ep. 264 Is AI finally ready to revolutionize the way we work day to day? Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide…
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It’s indisputably one of the most important works in history. Karl Marx’s Capital has been perennially embraced by those trying to understand and move beyond the capitalist system — and reviled in equal measure by those defending the established order. Yet, until now, English readers of the first volume of Marx’s magnum opus have not had access to …
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Ep. 263 "Did you know that YouTube sees a billion hours of video watched daily?" Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future …
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We are living through the 6th great extinction of species and governments are almost nothing to curb it. Scientist Douglas Tallamy, however, proposes a blueprint for a grassroots effort to restore habitat in a meaningful way, seeing nature not as something to be preserved in parks and reserves far from us, but all around us in our cities and suburb…
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Ep. 262 Can you really build a functional app in just 33 minutes? Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels. Mentio…
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Ep. 261 “This is the year of AI coding!” Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new p…
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We are living through the 6th great extinction of species and governments are almost nothing to curb it. Scientist Douglas Tallamy, however, proposes a blueprint for a grassroots effort to restore habitat in a meaningful way, seeing nature not as something to be preserved in parks and reserves far from us, but all around us in our cities and suburb…
  continue reading
 
Audio from the 2023 Charleston Conference from the session titled: Understanding the Impact on Print Revenues When University Press Books are Open Access presented by Erich van Rijn, Director, University of California Press; Laura Brown, Ithaka, John Sherer, University of North Carolina Press; and Miranda Bennett, Director of Shared Collections, Ca…
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Ep. 260 Are you ready for AI to revolutionize your go-to-market strategy by 2025? Kipp and Kieran dive into how you can leverage HubSpot’s cutting-edge AI tools to stay ahead in the rapidly changing marketing landscape. Learn more on AI-driven custom email marketing to boost your conversion rates by over 80%, the game-changing potential of virtual …
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Since last autumn, we’ve witnessed an unspeakable crime perpetrated by the state of Israel with our tax dollars. And that crime has been rationalized by much of the U.S. media. Israeli scholar Ilan Pappe says that such justifications rest partly on a distorted view of the history of Palestine/Israel. He suggests that dismantling the mythologies abo…
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Ep. 259 Want to build a web app in minutes with zero coding skills? Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of code. Learn more on how to turn your creative ideas into functional web apps, the game-changing capabilities of AI tools like GPT Engineer, and how the d…
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Degrowthers, Half Earthers, advocates of green growth—what distinguishes the ecological left’s various camps? Does it matter if an approach appears impracticable? Is only a post-capitalist future a sustainable one? And which thinkers are driving the debate, or trying to? Benjamin Kunkel considers a range of strategies advanced by contributors to Ne…
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Today’s episode features guest host, Michael Upshall, Community and Outreach Manager at Core, who talks with Clifford Lynch, Executive Director of the Coalition for Networked Information (CNI). In this conversation, Clifford discusses his background and the evolution of CNI. He highlights the early days of library automation and the development of …
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Ep. 258 Is traditional management holding your business back? Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to…
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Every year, more than 80,000 African Americans die prematurely. The medical establishment relies on genetics or dietary patterns to explain such appalling numbers. But sociologist George Lipsitz argues that black people, as well as Native Americans and Latinos, are made sick by where they live — and that the most important cause of health hazards f…
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When and where did the practice of forcing incarcerated people to work without wages begin? Robin Bernstein reveals that prison-based slavery in the U.S. originated not in the South but in Auburn, New York. The Auburn System, under which incarcerated workers were prohibited from talking and were put in solitary confinement each night, spread across…
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Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career? Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and …
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What does the expansion and intensification of nighttime labor say about the workings of capitalism, and what did Marx say about wage labor done in the wee hours? Paul Apostolidis draws from the working-day chapter in Marx’s Capital an emphasis on social reproduction, which he believes should be a key focus of contemporary worker struggles. (Encore…
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There’s this misconception about LEADERSHIP - that only the chosen few are leaders, that the title of leader has been reserved for the top ranks only. There’s also this belief that to be a great leader you need to change the world. Not true! We are ALL leaders. It doesn't matter if you're the president, a professor or a humble parent, you ARE a lea…
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Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer mark…
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Our world is replete with problems, calling out for repair and change. Silicon Valley entrepreneurs have solutions at the ready – tech fixes and innovations that they claim will make a difference. Scholar Julie Guthman discusses the problem with such solutions, and the mindset that has permeated institutions of higher learning which reward the deve…
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No one escapes trauma or avoids stress. But what happens to our ability to imagine and pursue justice when individual and collective trauma goes unaddressed? Hala Khouri lays out a framework for understanding trauma; she also points to the important role that embodied practices can play in processes of healing and self-care. Tessa Hicks Peterson an…
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Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to …
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