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Are you a female subject matter expert —author, speaker, service professional—who wants to reach the next level but feels lost? You're ready to level up but feel lost. In other words, you're tired of feeling hidden, held back for your next big thing (writing that book!) Ask The Brand Therapist, ranked #1 by Feedspot for personal branding podcasts, is the show for women experts ready to uplevel and own what's next. Your host, positioning, personal branding, and PR expert, Michelle B. Griffin, ...
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Associate Professor Ngaire Elwood AM is driven by a strong sense of purpose that grew out of a life-changing experience that inspired her, as an inquisitive science-loving teenager, to dedicate her life to improving therapies for kids with cancer. As a teenager, she was treated for osteosarcoma, a common form of bone cancer that had a survival rate…
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their personal brands and thought leadership. This week's episode features Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups. Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, conf…
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In this first episode of the new Women on Boards Honours Podcast Series - featuring the 12 WOB members recognised in the 2024 Australia Day Honours - WOB co-founder and Executive Director, Claire Braund, chats with Emerita Professor Lesley Hitchens. Lesley was made a Member of the Order of Australia (AM) for significant service to tertiary educatio…
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As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more visibility, authority, and industry opportunities. But how and where do you REALLY find it? This week's guest, The Clarity Catalyst Julie Ciardi, shares her clarity vs. confusion reframe and how i…
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It's another Standout Women Series spotlighting women in business, sharing exactly how they're building their personal brands. This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing. As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad…
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Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business? Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR. You don’t need to be a large company with deep pockets to benefit from the powe…
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For International Women's Day 2024, I'm kicking off a new profile series: Standout Women Spotlight. In this series, I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands. This week's guest is Shermalyn Sidonie-John, by day a brand and marketing executive, and on …
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Ready to build and boost your personal brand as a woman in business? Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event. Hear the stories of Brenda Meller, RACHEL SIMON, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted …
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Hey everyone! Thanks for tuning in after my brief hiatus. I've been busy working and launching my new pivot.. a direction that I was meant to be on all along. I think I called it my life's work in a recent LinkedIn post (see link below) Without giving too much away, I'll just say it's for women in business. especially those in mid-career who are so…
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Growing up in South Africa Lisa Carlin experienced apartheid in its truest form. “I just felt this complete sense of unfairness of it all, and that's really carried with me today” she says. Through this she has become extremely passionate about transformation to give a voice to those who don’t have one. Lisa is the cofounder and CEO of global advis…
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As a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal... But two weeks in...let's do a reality check. 🤔 Following last week's themes. It's about taking action. Are you making progress or stalled for that ONE big thing you want for yourself this year? Getting visible Attracting bet…
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Are you living in your "comfort cave" -- warm and cozy, but getting NOWHERE (and ready to do something about it?) For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction. Watching the world and others go by doing things we dream of and deserve. Let's make this the year you FINALLY do that thi…
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As a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off? If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out. …
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Ready to start creating content on LinkedIn but don't know where and how to start? Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn. As a 7x entrepreneur and fem…
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You never know who is watching you...and you never get a second chance to make a first impression. In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them? This week's guest and fellow personal brand st…
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How well do you know the person behind your personal brand? It's often ignored, but your inner thoughts and outer image play a critical role in your professional presence. This concept of self-leadership is needed for a confident and aligned personal brand in your career and business. That's why this week's episode features Selina Yankson, an Execu…
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Are you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-t…
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Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds? When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable. This week's guest on Ask The Brand Therapist: Personal Branding for Leade…
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If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond. That's why I'm excited …
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Struggling to find the right balance between your personal and business content on LinkedIn? In this week’s episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. You’ll discover: The ideal mix of personal and business content to craft a cohesive brand message. Strategic ways to intertwine personal stories with professiona…
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Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results? Posting without a payoff is a waste of time, money and sanity. No one has time for that. This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her ba…
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Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand? Answer: In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power o…
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What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand? Answer: In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down …
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Claire Braund spoke to 3AW Drive Host, Tom Elliot on 23 Sept 2023 about a decision by HESTA that they will vote against select director re-elections of ASX300 companies where the board has less than 30 per cent of female representation. Claire says HESTA and other investment firms are taking a stance on “merit”, “We like to think of merit as someth…
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Question? Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer: As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization o…
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Question Feeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast. Bernie is also the V…
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Question Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthe…
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On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them? (Especially on LinkedIn when they don't exactly have what they do in their headlines?) Answer: Don't worry about labels, use these two strategie…
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On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: How do I show up on video if: "I'm scared and/or not sure what to say." Answer: This is a question many of us face, especially me! Let's ask an expert: This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls o…
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When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late. This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the pod…
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How do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' cont…
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Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there? Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so? Is the fear of being too personal your roadblock? Good news, you don't have to be personal. In this week's personal b…
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The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong. We Cover: Why the term is misleading and the word that's better suited. The Three Ps Mindset of personal …
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In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understandi…
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Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Th…
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We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands. Why should anyone listen to me? What's the point, it's all been said before Does the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week…
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After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back) It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'…
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You may well think Dr Amber Tan has the world at her feet and job offers flowing in. A former Malaysian national who was born and raised in Ipoh (the gateway to the Cameron Highlands hill station), Amber migrated to Melbourne in 2011 with her partner and received an Australian Postgraduate Award scholarship in 2013 to complete her PhD at Monash Uni…
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Dr Monique Beedles was not your average teenager. At 15, as well as having posters of Murph Hughes and the Adelaide Oval on her bedroom wall, it was her dream to be CEO of Swiss multinational healthcare company Roche. To this end, she went on to study German and chemistry at school. “I was always interested in medical research from a very young age…
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When it comes to getting the most out of your LinkedIn page, content is great but it’s no match for connection. That’s the message from LinkedIn expert Karen Tisdell, who talks to Claire Braund about how LinkedIn has changed over the years and the importance of content AND connection when it comes to directors putting themselves out there”. As she …
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Bosnian-born Gorana Saula speaks three languages, has three passports, four drivers’ licenses and loves to travel. And with her passion for gadgets and all things tech it’s no wonder friends of the former CEO and electronics engineer call her James Bond. The Non Executive Director has had a wide range of executive leadership roles in defense, telec…
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Dr Catherine Ordway is an academic in sports management, and a sports lawyer, who specialises in anti corruption and integrity.She's a sought after tribunal member, media commentator and consultant who's assisted sports including AFL, archery athletics, basketball, combat sports cricket, cycling, football, golf, handball, rowing, rugby, softball, s…
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Karen Loon is a Non-Executive Director, and a former senior Big 4 partner. She has worked with the world’s leading banks and is a recognised thought leader and speaker on workplace diversity and inclusion - inspired partly by her own experiences in Australia. “What really struck me was that I was sitting in boardrooms or sitting in meetings, where …
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Wendy Teasdale Smith is a woman full of surprises. As well as being the owner of possibly one of the largest collections of hairclips for anyone over 40, WOB’s quirky and energetic South Australian representative also recently won a Toastmasters humorous speaking award with her speech on having an RBF (resting bitch face), which she presented over …
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In the wake of the Optus cyber-attack, in this special update we talk to Matt Fehon AM, partner at McGrathNicol. Matt has led some of the largest and highest profile fraud, corruption, and regulatory investigations in Australia. He is one of the key presenters in our new 5-part program Security Risks and Risk Management for boards. The program star…
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Helen Conway has, by her own admission, always been an agitator. As the experienced lawyer, senior executive, NED and workplace gender equality expert tells Claire Braund in this podcast, it was her “contrary nature” which compelled her to get involved when she saw something that was not right. “I may have made a few enemies along the way, but you …
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To be good at cyber security you need to be able to think like a threat actor. That’s according to state-based cyber warfare expert Dr Sarah Morrison, who has herself embedded herself for the last 20 years in the technology and cybersecurity industry. No surprise then that Sarah is always the one at dinner parties reminding people to use secure pas…
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Miriam Silva is an experienced board member and senior corporate roles across multiple industries including pharmaceuticals, banking and agriculture. Her influence extends across business, Government, media, Muslim and broader Australian communities. Educated at The Wilderness School, a non-denominational school for girls in Adelaide, Miriam went o…
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From avoiding fisticuffs on the trading floor to conquering Wall Street and running her own financial market regulation consultancy, Sydneysider Amanda Mark is known for her fearless determination and big picture thinking. It was always Amanda’s dream to work in financial services overseas, so after landing a job in Sydney for a money market broker…
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Dr Kath Hall is an internationally recognised expert on transnational corporate corruption and foreign bribery regulation. Her career as a legal academic and writer has led to her advising a number of leading international organisations including the United Nations Joint Inspection Unit and Safra Centre for Ethics at Harvard University. Dr Hall has…
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