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It's quite difficult to know what is working and what isn't in marketing today. We're launching a new 2min30 podcast in which we analyze successful video strategies.
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Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders
Brad Powell
Business As Usual? No Thanks. If you're a B2B business leader who refuses to blend in... If you're ready to create a bingeable brand that can't be ignored... If you want to create an irresistible brand that gets loyal customers so pumped they're sharing your stuff with their friends and... If you want to position your business so it grows faster than ever before... you're in the right place! Discover content marketing tips, business growth strategies and personal brand insights that help you ...
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UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Rob Woodbridge
UNTETHER.tv is the most comprehensive look into the back rooms and boardrooms of the most innovative mobile and pervasive computing companies and experts on the planet. Each episode helps you bring mobile into your business with the goal of increasing revenue.
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Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time? Well, It’s NOT because they're necessarily better at what they do, or have more experience It's because they’ve created a le…
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Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. Well th…
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Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing And how did I reach out? I sent her a cold email! My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership …
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164. Thriving as an Introvert in Digital Marketing with Digital Transformation Leader, Dan Keldsen
38:49
In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else. In other words be an extrovert or be irrelevant. But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert? Th…
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If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 163 of…
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If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 162 of…
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I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity? Of course, you know about their product or service offerings, bu…
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As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business. Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is…
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Register for the "Back to Business" virtual summit Looking to boost momentum in your business as we head into the final quarter of the year? Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business. Which is why this week's guest, Mia Moran, put together her upcom…
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OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, ac…
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What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach! But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack …
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My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from the…
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What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing is built around relationship & trust building. And this is especially true for consultants, coaches & agencies who run service businesses. You need to establish enough trust and authority so that whe…
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Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)? Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates. Scott has identified more tha…
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What does it really take to build a standout personal brand? And what if your personal brand was really the key to unlocking endless opportunities? In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach Kristie Keever. (yes, she's helped o…
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Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing. If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova, to guide us through her approach to bringing per…
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How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients — without manipulating, offering incentives, or even having to ask? Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on…
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I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!) Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketin…
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Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes: # 143. How to be more bingeable than Netflix # 84. How to sell with a story If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling. In this episode, Patti unpacks h…
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Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain. So they moved to the Florida Keys and completely transformed their careers. Melinda launched her personal-coaching business and …
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After you give a talk, or make a presentation, or make a video, what if no one remembers what you said? What if after all your posting on social media people don't remembers a thing you shared...? A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone! Let that sink in: Peo…
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It's time you got your butt on video. There, I said it. And you know it's true. Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.) It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from. If they look at you…
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How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department? That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency. Sarah simplifies B2B ma…
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144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101
19:35
If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home. Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, …
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Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks? Everyone's had the experience of being hooked by a good story. We simply can't help ourselves. However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media…
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Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients. The good news is that short video clips are easy…
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There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you... ...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday” In this episode I'm sharing my minimalist approach to grow…
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One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work c…
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Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times: Everyone is publishing content online...but very few are actually showing up authentically... So, this week I…
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When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you. They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you. So, you need to show them who you are as much as you need to tell them about your offer. You need to create…
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Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors! "But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?" Well, …
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Feeling a bit overwhelmed lately? Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest? And so, do the things you used to enjoy doing at home and work seem impossible now? Well, join the club. Here's the truth: if you want to build a standout business, you've got to learn how t…
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While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference. I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year. But, after doing so many interviews on this show with really smart people and after working with all of my cl…
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I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day. And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout. But what if you could get a month's wort…
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The only thing worse than a long boring webinar... (you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch) ...is a much longer, boring virtual summit (that lasts for several days of long, boring webinars that turn into a pitch fest) Well, now there's a remedy thats been developed by this weeks guest, Mia …
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Are you planning on creating a signature course or group coaching program? Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business? If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's gu…
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So, you want to build a standout business... A business people are excited about... But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from you And how do you develop a personal brand that attracts the right opportunities? Well, To help answer thes…
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Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers. But consider this: Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said: …
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When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. But, what if standing out had more to do with what's going on inside you? What if standing out was an inside job? To help us explore what that looks like I invited Curtis Matsko onto the show . Curtis is the CEO & f…
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Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you. You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy... When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous…
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Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented! Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.' So, what's your beacon? And how do …
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Are you feeling stuck on the hamster🐹 wheel of manual lead generation? Have you been relying on organic traffic to drive your growth? What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...? ✅ so you can save time ✅ and create more consistency ✅ and never again have to worry where your …
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Want the secret to standing out in a crowded marketplace? It’s not about fancy designs or catchy taglines... It’s about authenticity, human connection, and personality. This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding. We talked about the balance between personal and pro…
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Are you ready to create an offer so juicy that people can't resist? Want to start booking your dream clients consistently with a simplified marketing system? Then listen to Marketing & Sales Coach, Hailey Rowe, who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in. Ma…
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What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience...? This week, I was talking with Deirdre Tshien all about using AI to co-create your authentic voice. I know, sounds ridiculous, right? Using artificial intelligence to uncover the real you! But my main take…
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Ever wished you could multiply your content effortlessly? Let's make that happen! How can you meet the challenge of keeping up with posting valuable, relevant content that will resonate with your audience every, single day? If you're not careful you'll create an endless gerbil wheel of work for yourself that will inevitably lead to burnout. But wha…
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We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember). So, why do so many small businesses think that paid ads are the best way to market their business? While paid ads may generate short-term results, they're often viewed as intrusive & less authentic. On the other hand, organic marketing lets customers …
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How do you humanize your brand and build real human connections in the online marketing world? Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures. This week's guest, Joshua B. Le…
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How can you build a community of brand advocates that love your company as much as you do? After all, your customers don't need another thing; instead, they want to feel a part of something What if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community? Crack the code of creating a …
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Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? They're proof that you don't have to be the smartest, the most gifted, or special person to find success. After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate …
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