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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes. Plus, get valuable advice from …
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Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you ne…
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You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you. I’m proposing a 100-day challenge that gives yo…
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We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when…
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Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you…
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Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing. There is urgency here! You don’t want to get left behind in the wave of competition! This episode of the Tom Fe…
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There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goal…
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Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to…
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What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month. And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you whe…
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The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.توسط Tom Ferry
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Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work? For starters, it shows us how things are changing across the world and the trends to watch out for. But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless…
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What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one. So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the mar…
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When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.…
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Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business. In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surround…
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Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.توسط Tom Ferry
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Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand. But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) web…
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Jason Pantana is the go-to coach for real estate video creation and content strategy. Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most pr…
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Home interest rates are taking a turn, and for you, this is a huge opportunity! If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right? Absolutely, but what does that mean f…
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Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real e…
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Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now. If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourse…
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What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust. In this episode of This Week in Marketing, Ja…
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Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar. In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect re…
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There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep chargin…
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Here we are! The fourth and final part of Jason Pantana’s Ultimate Listing Generation Tactics! Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents TODAY! No matter what your style, business model, or strengths, there are options here for every single rea…
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Can you get your next 8 listings in the next 100 days by using only 2 campaigns? Yes… Yes you can. Why am I so certain and specific about those numbers? Because I’ve seen MANY agents doing just that! It WORKS! Those two campaigns are exactly what I’m giving you in this episode of the Tom Ferry Show! You’ll learn them in just over ten minutes, and i…
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When two people are working the same amount of hours and achieving the same results, what’s the difference? The answer is your energy! Enthusiasm in real estate is not just an advantage – it’s a necessity. In this episode of Mindset Monday, I’ll walk you through exactly how enthusiasm matters and how to adjust your mind to naturally project it.…
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Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them. Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agen…
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Jason Pantana’s list of Ultimate Listing Generation Tactics keeps getting better and better! This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those s…
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To win in your business, you have to win online, and to do that, you have to win on search. The only problem is that Google is a complicated beast. You’re a real estate agent, not a full-time SEO specialist… That’s why in this episode of The Tom Ferry Show, I’ll show you four easy and effective hacks to win on search and attract more online busines…
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What makes a champion a champion? The answer is… they consistently run plays that produce results. But the most important thing is here KNOWING which plays work. In this Mindset Monday, I encourage you to create two lists that will forever change your life.توسط Tom Ferry
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Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine. That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out fro…
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More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective. On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation t…
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Thousands of agents have requested it, so here it is… The #TomFerryShow is BACK! Although I haven’t exactly been away (I’m covering A LOT more ground than ever before), I feel more compelled than ever to reach as many real estate agents as possible and help them push forward through market challenges. To do that, I’m jumping straight back in with e…
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Everyone wants to work with passion and purpose, to be fully engaged in something big that pushes them forward and improves the lives of everyone around them. Wanna know one of the biggest things that gets in the way of that? Drama… Petty, silly drama. From now on, I propose you live with no drama. In this Mindset Monday, I’ll tell you how.…
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Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing. U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using…
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Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers. Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever r…
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“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now. That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are as…
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Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today. On this episode of the podcast, Jason Pantana and I talk with Rockstar …
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If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024. In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’l…
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How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time. Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping …
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I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it.توسط Tom Ferry
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Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach. One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode,…
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I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman i…
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Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.توسط Tom Ferry
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When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast. On this episode, Jason Pantana and I interview Meredith on…
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Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d…
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This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here. In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketi…
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In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark. Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a fam…
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There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House …
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Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.…
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