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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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A goal should be something you want so badly that you’re willing to strive for it. Great goals are often the ones that might be just out of reach – as you currently are. Sometimes you need to transform yourself and summon the giant within to achieve the things you really want in life. You need a different version of you. That’s what I’m talking abo…
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Personal brand growth is often misunderstood. Too many agents think it’s about a logo or a type of social media. But at its essence, it’s about your reputation and getting people to trust you at scale. In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to p…
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You probably know that reverse engineering is the act of starting at the end and working backwards. What if I told you it was the secret to transforming the way your entire year (and by extension your life) plays out? There is one practice that I’ve been doing for years that has never let me down. It’s something which clarifies my goals and keeps m…
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If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year. In a ser…
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What are the best social media strategies for realtors in the coming year? That’s the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big. For this episode of This Week in Marketing,…
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Revenue Rainmakers, Pt. 1: Skyrocketing Sales in 2025 | Tom Ferry Podcast Experience
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If you’re looking to boost your revenue in the coming year, this is the show for you! On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they’re making …
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Rich/poor/rich/poor/rich/poor. This is the cycle that happens to most real estate agents. If you look at the trends, you can usually trace it back to the holidays – when agents start slowing down on their marketing and lead generation. Want to give yourself and your loved ones a real gift this holiday season that will keep giving back over time? Wo…
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Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make. In this episode of the Tom Ferry Podcast Experien…
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The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month. In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a d…
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Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life.…
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What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future. In this episode of …
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Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years. In this episode of Thi…
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It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum…
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Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded. In this episode of the Tom Ferry Podcast Experience, I’m tal…
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Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success…
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6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday.…
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What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience. When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Ove…
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Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before! In this episode of This Week in Marketing, Jason P…
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It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday.…
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Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship. In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate su…
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YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content. To help make it easy on you, this epis…
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Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get m…
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Who doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence. For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three w…
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Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too.…
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We have a couple months left before the end of the year, but there’s less time than you may think to plant the real seeds of success that will pay off now and continue to grow throughout the coming year. In this Mindset Monday I’m talking about a better way to understand your priorities and timeframes, so watch or listen now!…
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Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results. F…
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Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more busi…
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There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using. For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, thre…
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Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras? Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing b…
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Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have. Instead of just telling you what to say in those situations, on this episode …
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Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone. In this episode of the Tom Ferry Podcast Ex…
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A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results. This is a special epi…
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How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of …
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If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing! First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your S…
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The Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms. Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, …
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What do you do when it’s not working? I’m talking about anything in your life, from what you’re doing in your business, to your relationships, to your health. What do you do when you’re working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Don’t give up home – watch this…
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Pre-Shift Huddle: Prep for the Realtor Commission Changes | Tom Ferry Podcast Experience
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The Realtor commission changes are right around the corner. We’re about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day. I want to help you get there and step into this new world with co…
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The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly? In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agent…
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Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest? In this episo…
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Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible? Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa …
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What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is…
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Presentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins. Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the…
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The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money. There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate …
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The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business? To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll sh…
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How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success? I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of …
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What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s openi…
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In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her p…
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Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately. Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickl…
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Do you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while …
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How can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It’s simpler than you think! For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You’ll learn how to transfer your data into a Google Sheet, connect it to Chat…
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