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Special Ops

Emma Rainville & Travis Gomez

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Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneurs Emma Rainville and Travis Gomez, co-founders of Shockwave Solutions. In each episode, Travis and Emma share strategies they’ve used in their businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each epis ...
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Many marketers focus only on their product's benefits and ignore the risks that potential customers consider, including money, time, and energy. By reducing these risks, marketers can build trust and make offers more appealing, which increases conversions. The quarter-billion-dollar webinar man, Jason Fladlien, joins us today as we explore risk rev…
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Strategic planning doesn’t have to be overwhelming or reactive. In today’s episode, I’m walking you through the WAVE System—a proven method to help you achieve clarity, align your team, and crush your 2025 goals. You’ll learn how to craft a 10-year vision that aligns with your life, turn goals into actionable commitments, and stay focused on what m…
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Year-end budget evaluations are an instrumental tool for achieving sustainable growth and financial stability. In today’s episode, I provide a step-by-step guide to financial evaluations, including patterns in revenue streams and expenses. I also highlight the need to calculate ROI for major expenses to ensure resources are allocated to activities …
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Bonuses are more than extra cash; they reflect how much a company values and motivates its team members. Today, we explore bonus structures and their impact on team morale, loyalty, and productivity. From holiday bonuses as gestures of goodwill to performance bonuses tied to measurable achievements, we explore how different types of rewards drive r…
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Profit margins are essential KPIs because they reveal a business's financial health. By optimizing profit margins, businesses improve cash flow, make informed financial decisions, and ensure sustainable growth. Today, we’re diving into profit-boosting strategies that every visionary entrepreneur should know. We’ll break down how understanding and i…
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Many entrepreneurs feel stuck after reaching the seven-figure milestone in their business. Hitting that milestone is a huge accomplishment, but we know staying stuck at a plateau isn’t uncommon. The good news is you can break through to the next level of growth if you know the pitfalls to avoid. In today’s episode, we’ll explore the common mistakes…
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Today, we tackle a bold move that every entrepreneur should consider: firing yourself as the CEO. Many founders unknowingly become the bottleneck in their own businesses, stalling growth and exhausting themselves in the process. By trying to handle every decision, from marketing to product development, you may be limiting your company’s potential. …
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Business partnerships often fail because of unclear roles and unspoken expectations. Without defined responsibilities, tension and misunderstandings build up quickly. Today, we’ll explore how clear communication and role definition can save your partnership from falling apart and set the stage for long-term success. We will outline the essentials o…
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We sat down with legendary marketer Perry Belcher, also known as the "godfather of marketing," to discuss why direct response marketing appears to be dwindling. Perry shares profound insights on the evolution of direct response marketing, highlighting its challenges in today’s information-saturated world. Our conversation also touches on the psycho…
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Many business owners underestimate the complexities of exit deals and make mistakes that lead to reduced sale value, unfavorable terms, and financial challenges post-exit. We sit down with Kasim Aslam, founder and CEO of Solutions 8, to unpack the hard truths behind selling a business. We dig into asset purchase agreements, where Kasim emphasizes g…
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Political ad spending is set to skyrocket to $2.64 billion this election year, a 28% increase from the previous election cycle. As businesses struggle to compete for attention in a media landscape flooded with campaign ads, how can you protect your social media ROI and stay ahead? Today, we explore the impact that political campaigns have on your m…
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Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneurs Emma Rainville and Travis Gomez, co-founders of Shockwave Solutions. In each episode, Travis and Emma share strategies they’ve used in their businesses to overcome revenue growth challenges, increa…
  continue reading
 
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