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On Social Media Marketing School, we take a deep dive into the realm of social to assist you, your personal brand, and your business. Covering social media marketing tips across all your favourite platforms, we dive into topics including Instagram growth, Facebook ads, Google ads, email marketing, social media tactics & more. Whether you're a content creator, social media marketing agency (SMMA) owner, marketing executive, or business owner, this podcast will provide you with nothing but act ...
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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond, MA
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
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Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
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Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
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Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
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Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
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Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
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Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
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Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…
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Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…
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Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…
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Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …
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Send us a text Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments An…
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Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…
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Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…
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Send us a text One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content mar…
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Send us a text When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms. The cont…
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Send us a text If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip w…
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Send us a text Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relationship betw…
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Send us a text Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The benefit of …
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Send us a text Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it hits And …
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Send us a text Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking LinkedIn Y…
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Send us a text If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Magic Erase…
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043 - How To Create LinkedIn Content That Builds Relationships and Attracts Potential Clients
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Send us a text Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹Focusing …
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Send us a text Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother networking, wh…
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Send us a text Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why…
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Send us a text If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the p…
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Send us a text One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic y…
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Send us a text Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to h…
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Send us a text Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sharing 30-…
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Send us a text ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to create videos…
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Send us a text One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context,…
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Send us a text Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Rela…
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Send us a text Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies fo…
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Send us a text Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selecting the …
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Send us a text Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual side…
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Send us a text LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit tha…
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Send us a text Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new …
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Send us a text ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom …
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Send us a text Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating vid…
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026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach
31:34
Send us a text Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should. Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your message, not a…
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025 - Content Marketing Etiquette: 7 LinkedIn Don'ts For Content Creators (And Everyone Else Too)
9:30
Send us a text When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community. In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and…
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Send us a text Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to get over …
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Send us a text Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice. Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t convertin…
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Send us a text AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation. Topics included: 🔹Common mistakes people make when creating…
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Send us a text ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform 🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of…
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Send us a text Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars. Topics included: 🔹Overview of content pillars, and…
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