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Stronger Sales Teams delivers ambitious sales leaders real world advice on how to build, motivate and keep together high performing sales teams. We mentor modern leaders globally to give them the performance edge against their competition. Add in a little motivation on how to be the healthiest versions of themselves and our program delivers happy and thriving sales leader communities!
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Building Elite Sales Teams

Lucas Price, Dr. Jim Kanichirayil

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Constant churn. That's the reality for most B2B sales leaders. The average sales leader is in a role 18 months before moving on. It would be great if they were leaving on a high note. The reality is that most sales leaders are failing. Their teams aren't hitting targets and no amount of "feet on the street" will solve that problem. You can't volume your way to success. Want to build a 100 million ARR sales organization? Then you'll want to listen to someone who's been there and done that. Jo ...
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Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
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The podcast for sales and marketing teams that tackles the question: How can cybersecurity companies grow sales faster? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
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Summary Lucas Price chats with Tyler Kelly, President of Basis Technologies, about the challenges and strategies involved in transforming sales teams. With over two decades in the digital media industry, Tyler shares his journey from sales to leadership, emphasizing the crucial shift from selling to small markets to engaging with clients that have …
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In this episode, Taylor McCarthy shares his impressive journey from being the top sales rep in the United States for Verizon and Comcast to creating Knockstar University and acquiring impressive sales records across various industries. Taylor recounts his experience speaking in China and emphasizes the pivotal moments of his career that were define…
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In this episode of the Stronger Sales Team podcast, host Ben Wright welcomes Nick Capozzi - an entrepreneur who's spent his career building and deploying sales teams across the globe. From luxury goods to tech and software his unique background brings a fresh perspective on folding B2C strategies into B2B sales processes. Through a conversational n…
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Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace? In this conversation, we disc…
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Summary In this episode of Building Elite Sales Teams, host Lucas Price chats with veteran sales leader David Archer about navigating negative organizational changes within sales teams. This discussion is especially relevant to those who aspire to manage their sales teams effectively, despite facing the potential for adverse effects on their team m…
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This episode of 'Building Great Sales Teams' features Hunter Ballew, a successful entrepreneur involved in multiple ventures such as Roofing.com, Rep Card, RoofCon, Cornerstone, and Revolt. Hunter shares his passion for coaching, running events, and creating impactful communities, reflecting on how these passions have evolved from his early experie…
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In this episode of the Stronger Sales Team podcast, Ben Wright sits down with Akeem Shannon, the innovative entrepreneur, and CEO of Flipstik. Through an engaging conversation, they delve into the art and impact of storytelling in sales, providing listeners with invaluable insights into how to captivate and persuade through narratives. Crafting sto…
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Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: 👉 Crafting a competitive edge and message in saturated c…
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Summary In this episode of Building Elite Sales Teams, Lucas Price chats with Michelle Benfer, a dynamic SVP at Bill. This session dives deep into the art and science of constructing top-tier sales organizations, highlighting the pivotal role of data infrastructure and personalized coaching. With Michelle's deep expertise, the conversation explores…
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This episode of 'Building Great Sales Teams' features Danny Martinez, a multifaceted entrepreneur involved in several creative ventures, including SFG Wraps and Ignited Soul Apparel. Martinez discusses his journey from a focus on mere profitability to purpose-driven leadership that prioritizes serving his team and customers with high-quality, impac…
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In this episode of the Stronger Sales Team podcast, Ben talks with Ari Tulla about building a management culture that is not only effective in fostering high-performing teams but also emphasises the integral role of personal health and wellbeing in the equation. Ari shares his personal narrative and vision behind Elo Health, a transformative busine…
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Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 The underestimated power of personal branding in sales su…
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Summary Kyle Norton shares his insights on building elite sales teams. He emphasizes the importance of talent, systems engineering, playbooks, coaching development, and culture in creating a high-performing sales organization. He highlights the significance of repeatability and consistency in achieving success. Kyle also discusses the key elements …
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In this podcast episode, Donnie Boivin, the founder of Success Champions Networking, discusses the art of building successful sales teams and the power of networking. He shares his journey from a top sales trainer to creating a B2B networking group, emphasizing the importance of authentic connections and personal branding. Donnie Boivin introduces …
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In this episode of Stronger Sales Teams, Ben Wright gets into the art of running powerful one-on-one meetings. Designed to capture the attention of sales leaders and managers worldwide, the episode serves as a quintessential guide for building and maintaining high-performing, revenue-boosting sales teams. Wright's approach to fostering a work-life …
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Summary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-b…
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In this episode of 'Building Great Sales Teams', we dive deep into the world of sales and marketing with our special guest, Mason Dorner, co-founder of Ascendant and Syntonium. Mason shares his journey from significantly growing a tech startup to his involvement in a $1 billion exit, along with insights into his digital marketing and sales expertis…
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Summary In this episode of Building Elite Sales Teams, host Lucas Price chats with John Pellet to unravel the tactics and strategies behind building high-performance sales teams in the tech industry. John sheds light on the delicate balance between coaching underperforming team members and making tough decisions about staffing changes. Listeners ar…
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This episode of 'Building Great Sales Teams' features Sean Becker, owner of Becker Roofing and Exteriors and author of 'Roofs That Last'. Becker shares his expertise in commercial and residential roofing, water restoration, insurance claims, and consulting. The conversation delves into the nuances of landing million-dollar contracts, the significan…
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In this week's episode of the Stronger Sales Team podcast, Ben sits down with negotiation virtuoso Nicole Davidson to uncover the intricacies of managing and leading successful negotiations. Providing a sneak-peek into Nicole's rich professional journey and the profound impact of negotiation in sales, this discussion is a goldmine for Sales Leaders…
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In this episode of "Building Great Sales Teams," Doug Mitchell discusses with Kasey Luft, CEO of Clientric, the importance of clear business communication and the use of Zoho CRM in the roofing industry. They explore the challenges of conveying evolving business models, nurturing leads, and the significance of leveraging networks and data for growt…
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Summary In this episode, we explore the nuances of sales management development with Wesleyne Whitaker, an experienced leader in empowering sales managers to excel. Wesleyne offers a deep dive into how companies can shape their frontline sales leadership for lasting success and foster a robust, accountable sales culture. Wesleyne stresses the impor…
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This episode of "Building Great Sales Teams" features Mitch Smedley, The Modern Plumber, who shares his journey from sales to entrepreneurship and his revolutionary approach to customer service and sales in the plumbing industry. Starting Smedley Plumbing amidst the pandemic and scaling it to over $1 million in sales within 18 months, Mitch discuss…
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Summary In this episode, host Ben Wright sits down with Dan Brownsher, CEO of Channel Key, to explore the evolving landscape of eCommerce. Dan shares his expertise in navigating the challenges and opportunities presented by emerging trends such as retail media, TikTok, Temu and Shein. Their conversation delves into the current landscape of eCommerc…
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In this episode, Ken Baden discusses starting the Blue Collar Ballers group with coach Ryan, reaching 6,000 members, and organizing their first event. They explore partnering for business growth, nerves before speaking events, and transitioning from cartoonist to singer. Ken shares insights on coaching, content creation, and establishing a personal…
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Summary In this episode host Lucas Price is joined by Tim Strickland to delve into cultivating clarity and accountability in high-performing sales teams. The conversation navigates through Tim's remarkable journey from real estate to leading revenue-based roles in major tech companies, providing a real-world backdrop to the discussion on building e…
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In this enriching episode of "Building Great Sales Teams," Doug Mitchell sits down with Jon Alwinson, renowned author of "Relentless Sales" and a regional sales director at Boston Scientific. Jon shares his inspiring journey from achieving sales excellence to embracing authorship, driven by a mission to elevate sales leadership. The conversation de…
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In this episode, Ben delves into the art of face-to-face networking and the power of making and receiving referrals. Drawing from his extensive experience as an entrepreneur, corporate leader, and sales coach, Ben shares practical advice on how to effectively navigate networking events and build meaningful connections that drive success. From craft…
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In this episode of "Building Great Sales Teams," Doug Mitchell hosts Kelley Thronton, CEO and founder of Tiege Hanley, a men's skincare company. Kelley shares his journey from painting houses to leading a company that serves over 500,000 customers. The discussion focuses on the importance of customer experience, the value of a customer-centric busi…
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Summary In this episode of Building Elite Sales Teams, Lucas Price sits down with sales leader Jackie Papazian to uncover the secrets behind cultivating high-performing sales teams. As they delve into the relationship between empathy and performance in sales and leadership roles, we all learn about some of the foundational elements needed for excep…
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In this episode of "Building Great Sales Teams," Doug Mitchell sits down with Hamish Knox, a decorated Sandler trainer and author, to explore the critical role of systems, processes, and leadership in sales success. They discuss the importance of creating a seamless buyer experience, the power of leveraging past successes to overcome present challe…
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Unlock the secrets to landing dream clients and supercharging your B2B sales team's growth. In this episode, Ben sits down with David Chevalier, CEO of Surfe, to explore innovative strategies for leveraging automation, social selling, and internal champions. Tune in for actionable insights and practical advice that will revolutionise your approach …
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In this insightful episode of "Building Great Sales Teams," Doug Mitchell sits down with Sean Barnes, founder of WSS Solutions and host of the Way of the Wolf podcast. They delve into the intricacies of leadership development, the Peter Principle, and how individuals can rise above their current level of competence. Sean shares his journey from int…
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Summary In this episode of "Building Elite Sales Teams," the audience is invited to learn from the expertise of Lucas Price, who delves into the often intricate process of managing challenging conversations in B2B sales environments. The episode begins with an introduction to the significance of such discussions and their impact on team turnover, e…
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This episode of "Building Great Sales Teams" features Joe Jordan, CEO and co-founder of Siro, sharing his transition from a top-performing sales rep at Cutco to developing a cutting-edge sales software. Jordan discusses the importance of early and effective sales training, leveraging AI for sales coaching, and his mission to break the 80-20 rule in…
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Episode 51 of the "Stronger Sales Teams" podcast provides a detailed blueprint for conducting effective strategic planning workshops to empower sales teams. Ben emphasises the importance of preparation, active participation, and accountability. The episode outlines key steps, including reflection on past performance, setting strategic goals, ideati…
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In this engaging episode of "Building Great Sales Teams," Doug Mitchell sits down with Jessica Gruber, the CEO of Buzzworks and Training Director at Success Champions Networking, to delve into the transformative power of storytelling in the sales and marketing process. Jessica shares invaluable insights on creating compelling storytelling testimoni…
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Summary In this episode of "Building Elite Sales Teams," Dr. Jim sits with Lucas Price to chat about building and maintaining dynamic sales teams in B2B tech sales. This discussion gears towards understanding the balance between promoting from within and injecting new insights from external hires to prevent the sales environment from becoming stale…
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Key Moments [00:00:00] Introduction to Rob Ortiz and his remarkable first year in wholesaling. [00:05:00] The inception of an overseas acquisition team and overcoming initial challenges. [00:10:00] Strategies for building rapport and understanding market conditions with a team across the globe. [00:15:00] Insights into the sales process and adaptin…
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Welcome to the 50th episode celebration of the "Stronger Sales Teams" podcast hosted by the dynamic entrepreneur and expert sales coach, Ben Wright. In this milestone episode, Ben delves into his favourite topic—sales training—and its applicability in various aspects of life. Through an anecdote about his past experiences and listener feedback, he …
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Key Moments [00:00] - Introduction to Steve Sims and his journey from bricklayer to luxury experience creator. [02:30] - The Elton John connection: Leveraging personal networks for extraordinary business outcomes. [05:00] - Current focus: Sims distills the essence of impactful personal and professional transformation. [07:45] - The power of referra…
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Summary In this episode, Lucas Price discusses the intricacies of selecting, adopting, and measuring the impact of sales methodologies with Paul Butterfield, founder of Revenue Flywheel Group. Delving into the nuances of strategies like MEDDIC, listeners are invited to explore the significance of proper implementation and the potential misconceptio…
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Key Moments [00:00:00] Introduction to Jason Stanley and Sundance Kitchen and Bath Exteriors. [00:02:15] How automation drives customer conversations without losing connection. [00:05:30] The role of personalized follow-ups and value-driven communication. [00:10:45] Navigating the evolution of sales processes and adopting new technologies. [00:15:2…
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In this episode of the Stronger Sales Team podcast, Ben speaks with Steve Plummer, a renowned copywriter and marketing strategist. They discuss how the words we choose can shape perceptions, drive sales, and create powerful connections with customers. Tune in for insights that will transform the way you think about communication...in all forms. Abo…
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Key Moments [00:00:00] Introduction to Tommy DeLong, his journey from a trailer home to a seven-figure business owner. [00:05:12] Tommy discusses the importance of building trust and relationships in sales over flashy presentations. [00:10:24] Expansion into the pool installation business and the strategic move to create a sister company, Houston P…
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Key Moments [00:00:30] - Introduction to "Building Blocks Part 2" [00:02:15] - Key components of a successful sales team [00:05:00] - Strategies for effective team leadership [00:08:45] - Building a culture of accountability within sales teams [00:12:30] - Techniques for improving team communication and cohesion [00:16:00] - Implementing and benefi…
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Summary In this episode of Building Elite Sales Teams, Lucas Price chats with guest Steve Waters from ZoomInfo. We walk through how to identify and harness the unique 'superpowers' of individual team members. The conversation dives into Waters's personal journey from a musician to a top-tier sales leader, drawing parallels between mastering music a…
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Key Moments Timestamped Notes 00:00:00 - 00:03:30: Introduction of Mike Barron and his background in sales. 00:03:31 - 00:10:00: Barron discusses the importance of mindset in sales and how it impacts team performance. 00:10:01 - 00:15:00: Strategies for training and developing a robust sales team. 00:15:01 - 00:20:00: The role of technology and dig…
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In the latest episode of Stronger Sales Teams, Ben welcomes back Darcy Smyth and Steve Claydon, where they take the mic and flip the tables. Listen in as they talk social selling (especially the use of video), emerging tech and AI - is it all a fad or is it here to stay? They also cover the topic of training, learning and development - how is it be…
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Sign up for Ninety.io: https://hltx.grsm.io/ltjqfx3wjg9g Key Moments [00:00:00] - Introduction to the episode; commitment to consistency in podcasting. [00:02:00] - Explanation of sales targets and the concept of an uptrend in sales. [00:06:00] - Introduction to the EOS model and 90.io tool for business operations. [00:09:00] - Discussion on compan…
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