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Restaurant Marketing Secrets

Matt Plapp - America's Best Restaurants

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Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattP ...
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Up, Up and Away - The Restaurant Marketing Podcast

David ’Rev’ Ciancio & Arun AV

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Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!”
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Restaurant Marketing School

Josh Kopel

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Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in ...
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Secret Sauce - The Restaurant Marketing Podcast

James Eling |Restaurant Marketing, Strategy and Tactics

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We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Are you a restaurant owner, executive, or manager struggling to navigate the ever-changing landscape of the culinary industry? Do you find yourself overwhelmed by the challenges of driving restaurant traffic and keeping your restaurant top of mind and busy? Foodie Influence is the podcast designed exclusively for you. Join us as we tackle your fears and frustrations head-on, providing actionable strategies and expert insights to help you succeed. From marketing secrets to revenue growth tact ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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Restaurant & Bar Marketing

Erik Shellenberger

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THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense ...
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Texts & WhatsApp for your restaurant: Incredible power, serious peril. 💥 With 90% open rates, it's tempting to go wild. But screw it up? You're digital toast. Rev & Arun are decoding how to use these direct channels like a pro – from consent and frequency to smart segmentation and avoiding that "creepy stalker" vibe. Learn how to make direct messag…
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So you've got a promotional idea for your restaurant, but what's the PLAN to ensure your success? Today we dig into how our ABR method and our promo 1-sheet helps with this. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more freq…
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Discover marketing and operations tips, tricks and tactics that you can start to implement today on how to successfully grow your restaurant business with Brian Siemienas, Vice President, Restaurant Solutions from Niftتوسط David ”Rev” Ciancio
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Discover marketing and operations tips, tricks and tactics that you can start to implement today on how to successfully grow your restaurant business with Jennifer Carlton, Account Executive and Toni Martinez, Senior Account Executive from direct2you postcards.توسط David ”Rev” Ciancio
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It's not your sales, it's not your profits, it's likely your lack of ATTENTION. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Understanding the right technology infrastructure is vital for restaurant success in today's competitive environment. In Episode 16 of Up, Up and Away, the restaurant marketing podcast, the focus is on the concept of a consolidated tech stack for restaurants. We delve into the essential systems and the critical need for integration to improve effic…
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This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel. What happens when you finally get out of your own way? In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transfor…
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If you don't launch your weekly promos right, you shouldn't expect results! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Choose your enviroment by choosing what you focus on and talk about. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Discover more about the annual National Restaurant Association Show, the BIGGEST show in the restaurant business including what happens at the show, why you should go, who is the show is for and best practices to get the most out of the show. Featuring special guests: Tunji Junard, CMO & Co-Owner at Steam Boys and Lisa Malikow, Senior Vice Presiden…
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Think a single veggie burger covers dietary needs? 🙄 Wrong. This episode tackles how restaurants often fail at inclusive menus (allergies, keto, vegan, GF & more) and how YOU can fix it to win loyal fans. Learn the step-by-step framework to super serve these guests, find niche opportunities, market effectively, and crucially, avoid common mistakes …
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Discover marketing and operations tips, tricks and tactics that you can start to implement today on how to successfully grow your restaurant business with Erin Levzow and Tammy K. Billings, Co-Founders and Hosts of the Byte-Sized & Bossy podcast.توسط David ”Rev” Ciancio
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Florence Kentucky restaurants are in for a rude awakening in a few months. What are you doing to protect YOUR HOUSE! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for…
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"What Type Of Marketing Is Most Important for restaurants in 2025?" This was a poll a LinkedIn connection posted last week. It really got me thinking, what REALLY is the top option and best plan? Let's dig into it today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners ge…
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In this episode, Rev Ciancio spills the beans on a TOP-SECRET meeting with a Meta Instagram Growth Advisor! He's sharing game-changing tactics – things he's personally tested and confirmed to actually work. This isn't your typical "influencer advice" – this is the real deal.توسط David ’Rev’ Ciancio & Arun AV
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Not every plan works out the way you expect. In this episode of The Heroes of Hospitality, I reflects on the challenges of merging customer acquisition with loyalty marketing. The goal was simple—tie Restaurant Marketing That Works into Repeat Returns—but the reality proved otherwise. The lesson? TUNE IT to find out :) - Do you need some help drivi…
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It's your job to build a marketing plan that's easy to point at an audience who should be spending money at your restaurant. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants…
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Tired of crickets chirping in your restaurant during the week? 🦗💰 We get it. Weekday slumps are a killer. In this episode of Up, Up, and Away, we're serving up the real strategies to boost sales when business is slow. No fluff, just actionable tips from Qubriux's Arun and hospitality guru Rev. Let's turn those slow days into payday! #qubriux #podca…
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Read the blog here: https://mattplapp.com/restaurant-owners-use-this-chatgpt-hack-to-skyrocket-your-sales/ - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Last week on a mountain in the middle of Canada IT HAPPENED! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for helpتوسط Matt Plapp - CEO - America's Best Restaurants
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Please stop with relying on dine-2-donates. Let's take your community marketing to a new level in 2025. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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A few days ago I gave you 5, actually, 6, must-have March Madness promos and today we talk about how to handle those promos in house. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestre…
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Gift cards: a restaurant's best friend or a marketing flop? This episode dives into the world of gift card programs, exploring whether they're worth the effort for independent restaurants. A New York restauranteur shares their skepticism, prompting a deep dive into what makes a gift card program successful. The discussion covers ideal restaurant ty…
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Stop making up your restaurants marketing promos as you go, and start planning ahead today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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You want customer feedback, but what you're doing could be causing you to get less than you should - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!توسط Matt Plapp - CEO - America's Best Restaurants
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Your restaurant needs to have a marketing plan and funnel for catering and bulk orders. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!توسط Matt Plapp - CEO - America's Best Restaurants
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My new podcast and blog schedule. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!توسط Matt Plapp - CEO - America's Best Restaurants
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You need to gain customer data every day, and that's going to take giving away FREE FOOD. Why's that different than a discount? Let's Discuss. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!…
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Who do you turn to with questions, for advice and when you need HELP? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!توسط Matt Plapp - CEO - America's Best Restaurants
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The gap between spending money with your restaurant and amazon should not be as big as it is. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!توسط Matt Plapp - CEO - America's Best Restaurants
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Are you reading books? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! www.americasbestrestaurants.comتوسط Matt Plapp - CEO - America's Best Restaurants
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Let's get restaurants to the next level and use AI to get you there. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! www.americasbestrestaurants.comتوسط Matt Plapp - CEO - America's Best Restaurants
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How and why did I get into the restaurant marketing space? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! www.americasbestrestaurants.comتوسط Matt Plapp - CEO - America's Best Restaurants
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The P3 Mastermind Restaurant Marketing Summit just concluded in Salt Lake City, UT and I am beside myself with gratitude. This event, in its 2nd year, was created by Chip Klose, an incredible restaurant coach. He and I co-hosted it along with a number of incredible thought leaders. Over the course of 2 days more than 100 restaurant owners, marketer…
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He was carrying a pizza on his head?! That's a visual I need to see. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more info…
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He was carrying a pizza on his head?! That's a visual I need to see. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more info…
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We expect an outcome, but are we properly planning for it? - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information Th…
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Let's break down our weekly tasks into chunks and knock them out one at a time. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com fo…
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Social media isn't hard, just follow the clues. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restau…
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It's late January, and some of you are STILL marketing the holidays :( - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more in…
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It's always wild to see the difference in marketing programs fueled by different marketing lists. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketi…
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Use it and test it, every time! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing T…
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This week we follow our journey of merging Repeat Returns and Restaurant Marketing That Works to create, DRYVER! This is a series we launched In the heart of the digital era, where the buzz of online marketing meets the sizzle of the culinary world, episode one unravels the captivating journey of Matt Plapp and Kamron Karington. One is a marketing …
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In this episode, Matt Plapp uncovers the massive missed opportunity for Orlando restaurants failing to leverage targeted Facebook and Instagram ads. Learn how simple, strategic digital advertising can transform your restaurant's reach and capture both locals and tourists alike. - Do you need some help driving sales? I'm the CEO of Restaurant Market…
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Learn how to optimize your restaurant menu for better SEO and search engine ranking! Erik Shellenberger shares expert tips on structuring menus online to attract more customers. Discover the pros and cons of PDF, live text, and image-based menus, and understand the importance of alt tags, meta descriptions, and search-friendly formatting. Whether y…
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Driving sales through community marketing is a must, but this twist by Neirs Tavern is awesome. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketing…
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The distractions we face every day running our businesses are enough, having a wreck in our inbox just adds to the frustration. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Return…
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This week's PMQ covers my Restaurant Marketing Attention Audit; take it today! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for…
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