While technology is always changing and improving, giving your prospects the best digital experience will always be sure to drive them from a curious prospect into a hot lead. Modern marketing requires solid fundamentals and modern execution. We know that having a website is key, but modern tools and features are offering new ways to manage your le…

When you were last checking out a restaurant, hotel, or online purchase, did you check the reviews first? Of course you did. When it comes to medical procedures, your prospective patients are no different. In fact, when it comes to planning medical procedures, they’re even more likely to be scrutinising their options. That’s why in this week’s vide…

You’ve likely seen short-form videos—Instagram Reels, TikTok, YouTube Shorts—taking over social media. But have you considered what they could do for your clinic? In our latest episode called 3 Ways Short-Form Video Can Supercharge Your Clinic’s Marketing, we dive into how short-form video can be a powerful addition to your marketing strategy. Whet…

In today’s fast-paced digital world, having a winning online marketing strategy is key for clinics to thrive. But with so many pitfalls out there, it’s easy to get lost. That’s why I wanted to share something special with you. In our latest episode of Online Marketing For Doctors TV and Podcast, we dive deep into the top six online marketing mistak…

Since you're operating a hair transplant clinic, you're not just competing with local clinics, but also with numerous overseas, low-cost clinics in countries like Turkey, India, and Thailand. How can you effectively market your clinic in this growingly competitive landscape, especially if your prices are higher than those of your competitors? We un…

Most marketing plans for hair transplant clinics do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done right. If your hair transplant website has a clear message and no sales funnel, your clinic will not grow exponentially. Your visitors will assume you can’t solve their problem and they will …

As a seasoned marketing consultant to medical and healthcare clinics, I understand your challenges and your opportunities to grow in this dynamic industry. But the harsh reality is that it’s becoming progressively more costly and difficult to build a profitable practice in a saturated market. Your website is no longer enough. No one thing is enough…

Most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done right. If your website has a clear message and no sales funnel, your clinic will not grow exponentially. Your visitors will assume you can’t solve their problem and they will leave in search for someone who can. Whether…

When it comes to promoting a medical or healthcare clinic online, your website serves as the foundation for all digital marketing activities and acts as your primary online storefront. However, many practices overlook the importance of having a functional website capable of consistently generating new patients. In this episode, we'll uncover the re…

You’ve drawn your ideal patient in with your marketing campaign and already had your first consultation with the prospect. You expect to be celebrating a surgery booking anytime now, but what actually happens is a clinic's worst nightmare: the prospective patient GHOSTS you. There’s almost nothing worse than that feeling! So let’s make it as easy a…

Ever wondered if your digital marketing efforts are really paying off for your medical practice? You're not alone. In our latest podcast, we dive deep into the world of digital marketing for medical and healthcare practices and explore how to measure its effectiveness. We know, it can be a bit overwhelming. From website to Google ads and SEO, there…

So, you've been running social media ads on platforms like Facebook and Instagram for a while, and it seems like either you're not getting many leads or the ones you do get aren't all that serious. It's a common issue – lots of clinics have been through the same. Some might even throw in the towel, claiming social ads just don't work. In general , …

You've set up your medical practice or have your clinic running for a while and you are properly exploring various methods to attract attention from prospective patients online. While advertising on local news media, implementing Google Ads campaigns, and relying on word-of-mouth referrals are viable options, they may not suffice in creating adequa…

Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in her office. This conversation got us thinking, and we want to deliver the following message to our listener…

Business is a numbers game. It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic. So are your numbers up to date? If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of num…

Have you ever had your business coach or someone else ask you ‘What’s your current turnover and profit?’ and sat there thinking, but actually had no idea what the answer was? While this isn’t ideal, it is important to know the answer. Or a pretty close estimate. Bad things happen when you don’t know your numbers. Maybe you’re making decisions based…

I’m assuming you have read the book 'Rich Dad Poor Dad'?  I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.     In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned …

Have you ever wondered “What are the qualities that well running practices have?” In this podcast, we’ll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice. Having these good business qualities, will not only provide you with a foundation for growth and success, but …

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends. Why not get that feeling more often? It’s totally possible. This is something absolutely critical that you need to fully integrate into yo…

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients. In our latest podcast episode, "5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing" , we e…

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way clinics present their products, services and communicate with their patients or clients als…

A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator,…

Hello and happy new year!! Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice. This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best…

Here’s an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that…

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway. That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year…

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US. I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share. …

re you unhappy with the small number of doctors referring to your practice? Or, • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start? • Are you unhappy about the quality of referrals doctors are sending you? • Are these referrals inconsistent, sometimes slow and often non-exis…

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients. Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for. That’s a big reason it’s so difficult for them to …

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism. Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience…

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How …

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.   In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Pract…

Would you like to charge twice as much as your competitors with the same amount of patients? In order to do that you need to attract Affluent Patients.  This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues. And what does it mean to you in terms of time, money, and energy s…

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.  Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.  It’s easy to miss what’s not working whe…

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin. As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “fo…

Have you ever questioned yourself?   How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?     If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to…

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.     How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.    In this podcast, I’m showing you th…

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs. If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better. McDonalds is not the one that sells the tast…

This morning, I read an article on Forbes magazine and saw these interesting stats… “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a…

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING. In this podcast, I’m…

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.     While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experi…

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.   In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Su…

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed “Three Ways to Grow Your Medical Practice in a Scalabl…

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”   – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it. …

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these? Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever! In this podcast, I’m showing you the 7 St…

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.    It has been over a year since the pandemic began, and I want to make this …

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?    In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.  You can develop a plan and get your…

I’ve been questioning myself for a long time…   If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?  One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and…

Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals? Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success? So, what is it that makes these people the wa…

Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings. People in medical do not perceive themselves as sales people. If you hire a receptionist who is doi…

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time. In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found succe…