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Welcome to Teach me how, The Northern Affinity Podcast. Self-development and learning new skills are so important for any business owner who is looking to grow both personally and professionally. In this Podcast, we speak to experts who will teach me new skills that will help me grow my business. Please join me on my self-development journey and let's do this together. We work with so many talented people and in this podcast, I will get them to pass on their knowledge, skills, and experience ...
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We were delighted to be joined by Robin Goldsbro to discuss how to make change happen. We discussed the following in this episode; - What is change? - How do we become 'happy'? - What is confidence - How we react to 'social norms' To find out more about Robin, use the links below; Linkedin - https://www.linkedin.com/in/goldsbro/ Website - https://w…
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We were delighted to be joined by the wonderful Halina Jaroszewska to discuss how important the words you use are. We discussed the impact of using words like 'just' or 'only' amongst other things and the difference it can make when you are delivering a message. To find out more about Halina, use the links below; Linkedin - https://www.linkedin.com…
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Michael was joined by Lucy Metcalfe to discuss the importance of health and fitness for us all. During the discussion, we looked at; - What do we mean by health and wellness - Physical, mental and social health - The importance of sleep - How important good habits are Connect with Lucy and find out more about the great work she is doing using the l…
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We were delighted to be joined by Zoe Haydn Jones to teach Mike How to recruit more women and become an equitable organisation. Most of you will be aware of the issues surrounding women in the workplace and we discussed this with Zoe. Zoe is the Director of Jobs for Women, and she is carving out a new path in the UK's recruitment scene. By blending…
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Michael was joined by Tom Belt. Tom is the founder of AAWE and he helps businesses grow through better customer experiences. During this episode, Tom helped us all understand the huge benefits of ensuring your customer's experience is the best it can be. During the discussion, we looked at; - What do we mean by customer experience - Why it is impor…
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Michael was joined by Sarah Bradley from The HR Dept to discuss if you can instantly dismiss an employee. During the discussion, we looked at; - Does the length of service impact this - Can you just let someone go - Example of brands who are doing this really well - Best practice when someone is leaving your business. Connect with Sarah and find ou…
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Michael was joined by Marcus Morgan-Etty from SingleThread to discuss how you build a personality into your brand and why it matters so much. During the discussion, we looked at; - What is your brand - Why it is important to be different - Example of brands who are doing this really well - What steps you can take to bring personality to your brand,…
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Michael was joined by the wonderful Rosie from Rose and Black to find out what you need to do when facing adversity while running a business. Rosie has faced challenges during her time running her business and we are very grateful for her time to explain her story and the lessons she has learnt. Anyone running a business will face tough times and R…
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Michael was joined by Josephina from JW Translation to find out how a business would work well with a translator. During this discussion, we looked at why you work with a translator, how to do it well and the importance of effective communication. Find out more about Josephina and connect with her using the details below; Linkedin - https://www.lin…
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Michael was joined by Mags from Red Button Marketing & Training to find out how a micro business can plan its marketing activity. During this discussion, we looked at why it's important to do this, the benefits and how it is very different for micro businesses. Find out more about Mags and connect with her using the details below; Linkedin -https:/…
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Michael was joined Meg from Splat Training to discuss team building with sheep. Team building days can be a little bit tedious but we promise it's very different when you have a day with Meg and the team. During this discussion, we discussed why you and the team can benefit from a team working day, why they use sheep and what happens on a day worki…
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We were joined by Kevin Pritchard to discuss the psychology behind the decisions we all make. Unconscious bias is a big part of our every day life and we discussed this and how becoming aware of this is the first step for us all making better decisions. Kevin gave us some fascinating insights into the psychology involved and this is a discussion, n…
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Michael was joined by Jodie to discuss motivation and how small business owners can motivate themselves on a daily basis. During this discussion we discussed how sports people do this, the lessons we can learn from them and the practical steps we can take each day to stay motivated. Connect and find out more about Jodie; Jodie Mcgregor Linkedin - h…
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S3 Ep38: Teach me how to create a positive impact on people & the planet as a small business
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This episode is taken from a live video recorded previously. We were joined by Emma L'Amour from Profit Impact to discuss how we can have a positive impact as a small business on others and the planet. During this recording we discussed; - The significance of small businesses in driving positive change for people and the planet. - Exploring the ben…
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Michael was joined by Fliss Lee from Honest Folk to find out how to attract my ideal customer to my business. During this discussion, we looked at why it's important to do this, the benefits and how you work out who your ideal customer is. We all probably have an idea of this, but the reality could be very different. Find out more about Fliss and c…
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The audio of this conversation is taken from a recent Live video. Michael from The Northern Affinity was joined by Olga from Leeds Beckett University to discuss the Help to Grow management course for SME's. It is 90% funded so a great opportunity to help support the growth of your business. Olga is Head of the Retail Institute at Leeds Beckett Univ…
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Do you want to protect your business and investments? Anny Lian is my guest on this episode and is an expert in helping people and businesses understand their risks and how to mitigate it. During this discussion, Anny explained the possible risks to you and your business and what you need to think about to protect yourself. Please subscribe to the …
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Do you want to close more sales to help your business grow? Mark Endacott is my guest on this episode and is an expert in helping you sell more. During this discussion, Mark takes us through why you need to understand the psychology of sales and the benefits you will get from it. We discussed the importance of practicing how to close sales, why get…
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Do you want to start a podcast or grow what you are doing now? Kath Lord-Green is my guest on this episode and she is your 'Fairy Pod Mother' when it comes to starting a business podcast. During this discussion, Kath takes us through why you should do, how you do it and provides some fantastic hints and tips for anybody getting started with a podca…
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Michael from The Northern Affinity was joined by Terri Ward from Juice Personnel to discuss how to recruit in a candidate-led market. During this discussion, we covered the following topics; - What is a candidate-led market - What people now want from their jobs - How the pandemic has changed the job market - How you can make your business stand ou…
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Michael from The Northern Affinity was joined by Audrie Woodhouse from Honestly Speaking to discuss how speak honestly and the benefits of authenticity. During this discussion we covered the following topics; - The Importance of Authenticity - Hints and Tips when networking - How to overcome nerves Please subscribe to the podcast to hear from all o…
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Michael from The Northern Affinity was joined by Corin Bell from Open Kitchen to discuss how to waste less food to save the planet During this discussion we covered the following topics; - Why we need to waste less food - The environmental impact of food. - What little changes we can all make that will have a big impact. Please subscribe to the pod…
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Michael from The Northern Affinity was joined by David Marshall from Keir HR to discuss how HR works in an SME business During this discussion, we covered the following topics; - What can go wrong if you don't have the correct procedures in place - What an outsourced HR person can do for a business - The importance of a strong company culture. Plea…
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Michael from The Northern Affinity was joined by Laura Norman from Chroma Marketing to discuss how you set up and get the most from a Google business profile. During this discussion we covered the following topics; - Why you should have a Google business profile - What to do to ensure your business profile is used for your business. - Little-known …
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Michael from The Northern Affinity was joined by Lesley Cheung from JC legal to discuss how you could grow your business in Asia. During this discussion we covered the following topics; - Cultural differences to be aware of - Where to go for expert help - The potential challenges of expanding your business into Asia from the UK - The importance of …
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Michael was joined by Rebecca Dalzell to teach me (and you!) how to attract the best talent for my business. In the discussion they discussed; - The biggest challenges for businesses during the recruitment process - What benefits matter to employees? - The consequences of hiring the wrong people - How to improve the recruitment and interview proces…
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Michael was joined by Amanda to teach him (and you!) how to have healthy relationships in business and in life. Please subscribe to the podcast to hear from all our future experts. Thank you to Amanda for your time and expertise. Amanda Haigh Website - https://inspired-nation.co.uk/ Linkedin - https://www.linkedin.com/in/amanda-haigh-707b5657/ Conn…
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Michael was joined by Sarah Catherine Jones to teach me (and you!) how to write customer-centric copy. We discussed; - How important a clear tone of voice for your business is. - How to write content that speaks to your clients/customers. - The common mistakes made when writing copy. Please subscribe to the podcast to hear from all our future exper…
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Michael was joined by Jeff Dunn to teach me (and you!) how to protect your business and the role insurance plays in this. We discussed; - The rise of cyber-crime and the potential impact - How the cost of living crisis means you need to review your insurance - The importance of speaking to an expert Please subscribe to the podcast to hear from all …
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Michael was joined by Helen Hill to teach me (and you!) how to create a sustainable business, planet and you. We discussed; - What small changes we can all make - How to make your business sustainable - Why this is important - Why you need to not feel guilty if you aren't 100% 'green'. Please subscribe to the podcast to hear from all our future exp…
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Michael was joined by Martin Mellor from Mellor Financial Management to teach me (and you!) how to play to create a financial plan. We discussed; - Why it is important? - The benefits of creating a financial plan - How to create a simple plan - How you constantly evolve the plan. Please subscribe to the podcast to hear from all our future experts. …
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Michael was joined by James Hall to teach me (and you!) how to play to overcome overwhelm. We discussed; - What is Overwhelm - How to tackle it - The Importance of understanding it - Why we get overwhelmed Please subscribe to the podcast to hear from all our future experts. Thank you to James for your time and expertise. James Hall https://jameshal…
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Michael was joined by Andy Jenkins from My Leadership Strengths to teach me (and you!) how to play to my strengths as a leader. We discussed; - What is leadership - How leadership has evolved - The Importance of leaders - Are leaders born or made? Please subscribe to the podcast to hear from all our future experts. Thank you to Andy for your time a…
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Michael was joined by Anna Jones from Your AJency me to teach me (and you!) how to use the power of collaboration to grow your business. Collaboration is probably our favourite subject at The Northern Affinity so we loved this conversation. We discussed; - How to collaborate - Who to collaborate with - The Importance of collaborating with your 'com…
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Thank you to Michelle for joining Michael to discuss when 'banter' isn't banter. We discussed the responsibilities of employers for what is said and what happens in their workplace. The world has changed a lot in the last few years and what is acceptable has changed and it's important that everyone is aware of this. Find out more about Michelle and…
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In this episode, we were joined by Jamie Marshall from Everon to find out to use automation in my business. Jamie helped us understand how some basic automation can save you a lot of time and effort in your business. What are those regular tasks that take up a lot of time? There is a way to automate many things and help free you up to do the things…
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In this episode, we were joined by Dani Wainwright, from Wainwright Consulting, to find out how to improve your business results every month. We discussed the importance of knowing, understanding and reviewing your financials on a regular basis. This will enable informed and better decision-making in your business. Some of this discussion is visual…
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In this episode, we were joined by Brenda Etchells to find out how to work with a business mentor. We discussed what a business mentor is, why it is important to have one, what benefits you get from having a mentor and the difference between a business mentor and a coach. Please subscribe to the podcast to hear from all our future experts. Thank yo…
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Michael was joined by Sarah Small from aDigital me to teach me (and you!) how to scale your business and build your team. We discussed; - The positives and negatives of outsourcing - How to prepare for growth - The pitfalls to avoid when growing your business - The challenges of growing a team - The importance of having open communication with your…
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Thank you to everyone who listened to the podcast in 2022. Do you have a guest you would like to hear from in 2023? Do you have a subject you would like to learn more about? Please contact us and we will do what we can to make this happen; Email - info@thenorthernaffinity.co.uk Website - https://www.thenorthernaffinity.co.uk LinkedIn -https://www.l…
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In this episode, we were joined by Wayne Stephenson from Positive Futures WY to find out how to tap into an unused talent pool, Wayne discussed the benefits of looking outside the normal avenues for recruitment and look at working with organisations like Positive Futures to find the best possible people for your business. Please subscribe to the po…
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In this episode, we were joined by Clare Clifford from Sunshine Digital Media to teach me (and you!) how to create content for your business a month at a time. We discussed how to be consistent with your output, especially on social media. We discussed the use of scheduling tools and how you can ensure you are using your content to improve the prof…
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In this episode, we were joined by Ruth Richards from The Intuition Connection to find out how to use your gut feeling and instincts when setting your future goals. We discussed with Ruth how important gut feeling is to ensure you follow through with the goals you set and the future strategies you are planning to employ. Please subscribe to the pod…
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S3 Ep12: Teach me how to create compelling content that connects your brand to your target audience
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In this episode, we were joined by Neil Robertson from FourNine Marketing to find out how to create compelling content that connects your brand to your target audience. We discussed the importance of understanding your target customer and creating content that speaks to these people. Please subscribe to the podcast to hear from all our future exper…
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In this episode, we were joined by Ben Bowden from Sublevo Creative to find out how to create a brand to attract and retain the right customers. Ben joined us to discuss how to create a brand for your business and why it is so important. Please subscribe to the podcast to hear from all our future experts. Thank you to Ben for giving us all so much …
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In this episode, we were joined by Anita Pickersgill from Thornbury Collection Services to find out how to get the invoicing right for your business. We discussed why this is such a vital but often overlooked area of small business activities as well as some hints and tips for you to make sure you are getting things right. Please subscribe to the p…
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In this episode, we were joined by Judy Parsons, the 'Linkedin Lady', to find out how to have a Linkedin plan that works. We discussed what you could get from using Linkedin effectively, the importance of planning to ensure you are efficient with your time and how to teach Linkedin to show you the content you want to see. Please subscribe to the po…
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In this episode, we were joined by Ros Jones from The Business Wellbeing Club to find out how important change is for growth. We discussed what growth is, the steps you need to take to start growing, why it is important, the importance of accountability and the 5 areas of business wellbeing. Please subscribe to the podcast to hear from all our futu…
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In this episode, we were joined by Laura Hoyler from LMc Digital to find out how to make my website visible on search engines. We discussed the world of SEO, the misconceptions, the benefits and the first steps you can take to ensure you give your business the best chance of being found on search engines. Please subscribe to the podcast to hear fro…
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In this episode, we were joined by Justin Widdop from Choose Purple to find out how to maximise your marketing in a recession. We discussed the common mistakes made, the importance of reviews, how to repurpose content and ensure you make the best of your marketing activities. Please subscribe to the podcast to hear from all our future experts. Than…
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