بهترین پادکست های Mixed Business (2024)

1
Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks 27:44

2d ago27:44

27:44

I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels. Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses o…

1
Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke 37:45

1M ago37:45

37:45

Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies. Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience …

1
SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides 37:58

1M ago37:58

37:58

If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places? Greg Brooks and his team at SearchTides spend their time…

1
AI in Marketing: How to get started on your AI journey 26:31

2M ago26:31

26:31

Are we ready to take advantage of AI in Marketing yet? Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing ove…

1
Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd 33:57

2M ago33:57

33:57

In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technol…

1
Positioning: The Why, the Who, and the How w/ Sharon Scott 35:43

3M ago35:43

35:43

Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or serv…

1
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning 14:58

3M ago14:58

14:58

To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining you…

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The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix? 29:31

5M ago29:31

29:31

Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing. In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And t…

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A Practical Approach to Account-Based Marketing w/ Mason Cosby 41:59

6M ago41:59

41:59

The term Account Based Marketing, or ABM. has been hijacked by companies promoting platforms and tech solutions. But in essence, it's a methodology for reaching strategic accounts more effectively. In this episode, Mason Cosby discusses the true definition of account-based marketing and how it can be a viable strategy for smaller organizations. He …

1
Small Businesses Need Customer Research Too! A conversation with Justin Chen, co-founder of PickFu 34:11

7M ago34:11

34:11

Every marketing book tells you to get closer to your customer. And honestly, we don't really need to be told that! But it's not always so easy to do that as part of your day-to-day - particularly if "customer research" means in-person focus groups or Voice of the Customer projects. Fortunately, getting customer insights is now much easier, with onl…

1
Do you really need a website? Some thoughts on why you do, and how to make it happen. 15:43

7M ago15:43

15:43

A recent Linkedin post got some traction by suggesting that not all businesses need a website. Which honestly, is a bit of a headscratcher. As my friend Tim Peter wrote in a counterpoint, that's like saying you don't need a phone number or an email address to run a business. On this week's episode, I talk through why you DO need a website, even if …

1
Case Studies: The Power of Customer Stories w/ Nikki Fabrizio 34:52

8M ago34:52

34:52

In this episode of The Marketing Mix, we’re talking to Nikki Fabrizio about the power of using customer success stories - otherwise known as case studies - in content marketing. Nikki shares her experience in producing both written and video testimonials for a range of companies. She stresses the importance of finding the right clients for case stu…

1
Linking B2B Marketing to Revenue via Customer Conversion Points | A Critical Step Before Marketing Attribution Makes Sense 15:41

8M ago15:41

15:41

Marketing attribution sounds like a great idea. And in theory, it is. Particularly if you’re selling directly to customers via an ecommerce page on your website. In many B2B scenarios, though, you’re selling through distributors, channel partners or third party websites. It’s not easy to track a buyer from the moment they first interact with your b…

1
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt 32:14

8M ago32:14

32:14

You’re spending money on PPC ads, on improving SEO performance, and attending multiple events. How do you know which of these investments is paying off? That’s what Marketing Attribution is all about. In this episode of The Marketing Mix, we’re talking to Steffen Hedebrandt, CMO and co-founder of Dreamdata, about the importance of marketing attribu…

1
Google Ads and PPC: Building a Great Campaign w/ Katie Kingsbery of RevKey 36:39

9M ago36:39

36:39

Too many start-ups and small businesses waste their precious resources running Pay Per Click (PPC) campaigns without linking them to activity that drives new business. It’s easy to get dazzled by vanity metrics, instead of targeting prospects who are ready to make a decision. So on this episode, we’re talking about the best way to approach Google A…

1
SEO: What you need to know about Search Engine Optimization w/ Charley Karpiuk 32:59

9M ago32:59

32:59

If you know that SEO stands for Search Engine Optimization, but aren’t sure where to get started, then this episode is for you. Charley’s experience at Conde Nast, Google, and a number of start-ups has given him an insight into how SEO can be used to fuel the growth for brands and businesses. And in this conversation, he explains the four pillars o…

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The Four Pillars of Marketing | Position, Awareness, Demand, Enablement (PADE) 18:08

10M ago18:08

18:08

When you think of marketing strategy, most people immediately refer to the Four P’s of Marketing – Product, Price, Promotion and Place. And while that’s a good starting place in theory, the reality of marketing - particularly in a small business or a start-up - is that you need a more action-oriented framework. On this episode of The Marketing Mix,…

1
Building a Marketing Function in a Small Business | A Conversation with Jesse Park, President of amplifi 37:58

10M ago37:58

37:58

Steve interviews Jesse Park, President and Co-owner of amplifi. Jesse shares his journey of transforming the company from a print specialist to an agency that helps nonprofit organizations enhance their fundraising efforts , and how he built the marketing function from scratch. Jesse's background is not in marketing, but he recognized the need to i…

1
Rebranding based on Customer Research | A conversation with Joan McGeough, CMO of The DAK Group 31:02

11M ago31:02

31:02

Steve talks with Joan McGeough, Chief Marketing Officer at the DAK Group, to discuss their recent rebranding project and the crucial role customer research played in informing their decisions. The DAC Group is looking to revitalize their visual identity and validate their messaging to better resonate with their target audience. Joan shares her expe…

1
MQLs and SQLs - Bridging the Gap Between Marketing and Sales 19:12

11M ago19:12

19:12

Why are we talking about MQLs and SQLs? Funnel Marketing has dominated the last two episodes. First, it was the interview with Gia Laudi, author of "Forget the Funnel." Then I shared my thoughts on how the Funnel can be used effectively for start-ups and growth companies. Marketing Qualified Leads are a layer on top of the Funnel that bridges the g…

1
The Power of Collaborations + A Big Project 19:47

12M ago19:47

19:47

In this MSSYBiz Podcast Episode on video, Sue-Ann showcases projects and collaborations you'll want to check out. And yes, there's a big announcement about a new marketing show now in the works. You can view The Marketing Mirror on a Playlist NOW AVAILABLE both here and on the 100TV Network on YouTube. Links highlighted in the show: JoieG113's Stan…

1
Funnel Marketing and Pirate Metrics - What are they and how do they work? 17:53

12M ago17:53

17:53

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?! So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each. I describe the five stages of a typical Marketi…

1
"Forget The Funnel": Considering Customer-Led Growth, a Conversation with Georgiana Laudi 39:46

1y ago39:46

39:46

If you’ve ever wondered if the traditional marketing funnel still makes sense, you’re on the same wavelength as Georgiana (Gia) Laudi, co-author of “Forget the Funnel.” Gia would rather talk about Customer Led Growth, an alternate approach - applied particularly to SaaS marketing and recurring revenue models - focused on a deeper understanding of t…

1
Website Design for B2B Manufacturers; a conversation with Ian Loew, Founder of Lform Design 28:55

1y ago28:55

28:55

Should your marketing agency focus on B2B Manufacturers? There are more than 250,000 manufacturing companies in the US, with the majority of them producing B2B products. And the buyer profiles, their motivations, and the decision processes they go through, are not the same as a B2C, or even a regular B2B customer. Ian Loew, of Lform Design, talks a…

1
"Unlocking the power of AI in design. Can AI Tools free up time for creativity?" A conversation with Brian Cobb, Creative Director at Opengear 36:52

1y ago36:52

36:52

Brian Cobb, Creative Director at Opengear, shares his thoughts on how AI tools can streamline the creative process. We go beyond the social media “sound bites” about the evils of ChatGPT and DALL-E (!) to talk about real world applications in marketing design. What are some ways that AI can be integrated into existing tools and processes that Creat…

1
AI for Search; plus, the value of Marketing Funnels. With Charley Karpiuk of Airtame 39:09

1y ago39:09

39:09

On this episode, we talk to Charley Karpiuk, Growth Marketing Manager at Airtame. His career path hasn't been traditional, with his first Marketing experience coming from promoting his own music events as a DJ, and starting an English language school in Japan. These both showed him the importance of community building, and the value of remaining ad…

1
AI Hater or Integrator? The jury is still out... 11:30

1y ago11:30

11:30

Everyone is talking about it, and I imagine the discussion will change over time as we interact and experience more and more AI helpers. I started to try to weigh things in my AI AI OH article recently, throwing out some pros and cons. And many questions. But, interestingly, my position on writing with passion, creativity, and heart (emotions and s…

1
Video Marketing for Bloggers and Creatives 30:47

1y ago30:47

30:47

In this newest podcast video, you'll see there are many ways to MIX, SIZZLE & SHAKE YOUR BUSINESS by adopting a video marketing strategy of some sort. Leveraging video is a powerful way to drive attention to your business, and there are a variety of things you can do, starting with just a few basics, to begin a video marketing campaign for your bus…

1
Toytography Magazine Founder Brian Carr Interview for MSSYBiz 28:21

1+ y ago28:21

28:21

Brian Carr, founder of the NEW and exciting "Toytography Magazine" talks about his vision and story behind the creation of the magazine as we celebrate his Premiere edition in this MssyBiz Podcast episode! You can order a digital copy and select the cover here: https://www.bcarrphotos.com/preorder or scroll to the bottom of the page to order a prin…

1
The Marketing Part of Social Media 16:28

1+ y ago16:28

16:28

Social Media MARKETING goes beyond distribution and amplification. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message

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Effective Business Writing ✍️: What’s the MOST Important Element? 14:09

2y ago14:09

14:09

Someone asked what the most important elements for effective business writing are, in order of importance. I look at it a little differently and mention an element or so not even on the list. Plus, a question for you to ponder before the next podcast… hint: about Social Media Marketing and it’s role in your digital agenda. Thanks for being here and…

1
Do You Need a Blog in 2022? 9:00

2y ago9:00

9:00

Greetings to my friends and the importance of your blog as the content hub for your business website. Stop in and catch missed Mix/Sizzle&Shake Your Business Podcasts or MSSYBIZ video content at Write Mix for Business by Sue-Ann on YouTube! Thanks:) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message…

1
Cornerstone for the Content Kill 6:57

2y ago6:57

6:57

In this video, Sue-Ann walks you through some of the key components to creating killer cornerstone content for your blog. Cornerstone or pillar content adds to your site structure, informing both search engines and people what your website and business are all about. If you want to learn more about this, join How to Bling Your Blog & Feed That Hog …

1
A Story of 3 Blog Hog Pigs 🐖 🐷🐽❗️ 2:34

2+ y ago2:34

2:34

The importance of a well-planned foundation for your blog’s success is this episode’s quick topic! Join How to Bling Your Blog & Feed That Hog at the Special AppSumo DEAL right here: https://appsumo.com/products/how-to-bling-your-blog-feed-that-hog/ 🐽✍️💎 Your blog has a big job but done correctly it serves as the red carpet to your business, allowi…

1
Is Your Blog Doing Its Job? 8:21

2+ y ago8:21

8:21

Your blog has a big job but done correctly it serves as the red carpet to your business, allowing people to connect and learn more, and acting as a 24-7 marketing machine for prospective clients to discover you! If your blog isn't pulling its weight or is a hog of your time and brainpower, it may be time for a closer look, a new strategy, and an in…

1
How to 🚀Power Your Social Media Marketing 53:16

3y ago53:16

53:16

You need to get a powerful SMM and management plan in place without making it a full-time job. You have a business to run! There’s no doubt, however, that SMM is a critical component in your content marketing strategy. And the reasons why are compelling. First, social channels allow distribution and amplification of the valuable content you produce…

1
Social Media Snub or an Opportunity? 21:07

3y ago21:07

21:07

A podcast episode to expand on an answer to a question from the LIVE Photo Mentor Academy broadcast by Lee Love to offer a few perspectives and maybe solutions around a social media issue. Need to Bling Your Blog for Business? Check out this and other episodes on the MSSYBiz.com site...including notes and resources...Thanks! --- Send in a voice mes…

1
Business Marketing Foundations 25:33

3y ago25:33

25:33

Marketing for business is what makes the business world 🌍 go round … and round… And you need marketing for your business world, too. Need to Bling Your Blog for Business? Check out this and other episodes on the MSSYBiz.com site...including notes and resources...Thanks! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/me…

1
How to Build Relationships in Business, Digitally 40:22

3y ago40:22

40:22

Today's show is a nice conversation with Anthony Gaenzle, Head of Marketing of Granite Creative Group, about How to Build REAL Business Relationships, Digitally. Anthony shares secrets and a bunch of tips on how to have conversations with people from social media and other tactics to attract and gain new business. Also, sign up NOW if you want to h…

1
A Social Media Panic Rant & 2021 Welcome 39:41

3+ y ago39:41

39:41

This episode posses some questions, concerns, and frustrations regarding social media and societal issues of concern. What’s your take, dear listeners? Hit this link if you know you need to Bling Your Blog: https://writemixforbusiness.activehosted.com/f/9 Thanks:) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message…

1
The Power of LIVE Streaming Video for Your Business with Ross Brand 1:17:09

3+ y ago1:17:09

1:17:09

Ross Brand is a LIVE Streaming expert and shares tips, tricks, processes, and equipment information to help you use Live Streaming to connect with people and market your business on social platforms with Live video. Ross hosts the weekly StreamYard Connect LIVE show as well as achieving 5 years of LIVE Streaming work as host of LiveStream Universe.…

1
How to Make Your “Goals” More Than a Word with Debra Eckerling 1:02:24

3+ y ago1:02:24

1:02:24

Get Bling Your Blog info Right HERE! Deb Eckerling, the author of Your Goal Guide, is today's guest. We'll be talking about not only setting but achieving your goals using her DEB Method and what that entails. Get Deb's book NOW at TheDebMethod.com, Amazon, or other places for help to reach YOUR Goaltopia! I love Deb's take on things from using her…

1
Imagination & Creativity for a Thriving Digital Adventure with Dana Gore 1:03:06

3+ y ago1:03:06

1:03:06

On today's MSSYBiz LIVE video podcast, Dana Gore of iammyimagination.com is sharing some of her story, and favorite tools and ideas for digital businesses. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message

1
Are You a Critic and Cynic or Contributor and Creator? 19:17

3+ y ago19:17

19:17

You can check out the LIVE recorded video of today's podcast on YouTube here or check out the MSSYBiz.com website for Show Notes and other important links or resources. Thanks for tuning in to the MIX?SIZZLE & SHAKE YOUR BUSINESS Podcast, talking everything Business and Content with Sue-Ann Bubacz of WriteMixforBusiness.com:) --- Send in a voice me…

1
Talking Business During the “C-word” 🌎 World... Yep! 7:39

4y ago7:39

7:39

Change your “C-word” focus to Creativity and do the best you can to keep moving your business forward. 💫--- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message

1
VISION: How to Clearly Find It 🎯 10:38

4y ago10:38

10:38

How do you find the Vision for your business to use as a guiding light 💡 and clear purpose for your business? Yu-Kai Chou offers 3 principals to develop to find your best VISION to lead your business forward. MSSYBiz.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message…

1
Social Media at a Time Like This with Lisa Sicard 35:27

4y ago35:27

35:27

Thanks for listening to the MIX/SIZZLE & SHAKE YOUR BUSINESS Podcast, or MSSYBiz, today talking about Social Media in a Time of Crisis. Do businesses continue to do business "as usual" as best as possible, or is it time to pivot and what does that look like for business in this new state of pandemic pandomania? We talk, and as always, Lisa brings t…

1
What Does it Mean to Sizzle in Your Business? 14:11

4y ago14:11

14:11

Thanks for listening to MIX/SIZZLE&SHAKE YOUR BUSINESS Podcast hosted by Sue-Ann at Write Mix for Business. See MSSYBiz.com for podcast recaps and more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message

1
Blogging Out of Stuck with Ideas Galore 18:24

4y ago18:24

18:24

This is a value-packed episode focusing on blog areas that stop 🛑 you: ✍️writing & 💡ideas! Listen in for easy fixes to keep your content essential and ideas flowing! ☝️--- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message

1
Stuck in the Muck Blog 9:05

4+ y ago9:05

9:05

This lesson is a pep-talk more than anything else because building a blog is a big job, takes time, work, and can be frustrating. It’s okay. It works that way for everyone. The most successful bloggers in the world almost uniformly report that building a successful business blog took years of work and valuable time to develop. But, in the end, it’s…

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