بهترین پادکست های Medical Marketing (2024)

1
The Inside Scoop on Outsourcing Marketing for a Private Practice 12:12

7M ago12:12

12:12

We all know marketing is important if you want to get more patient leads and grow your practice…but often times, practices get too busy to do it well. This week on the Medical Marketing Podcast, we’ll explore the pros and cons of outsourcing marketing for your practice and help you figure out which strategy makes the most sense to help your practic…

1
#11 - Fotograf, Videograf und Content Creator Noah Stasch im Talk 1:04:16

1+ y ago1:04:16

1:04:16

Mit Lena Meyer Landrut, Felix Lobrecht oder Wincent Weiss vor der Linse begann sein steiler Weg. Mittlerweile darf Noah Stasch als Content Creator, Digital Creative und Speaker für Meta viele Bereiche im Marketing kennenlernen und abdecken. Noah und Kamil haben sich jetzt fast 3 Jahre lang nicht mehr gesehen und reflektieren bei Kamil zu Hause, was…

1
#10 - Fussball, Konzerte und Events 8:22

2y ago8:22

8:22

Was haben Fussball, Konzerte und Events mit deinen Followern zu tun? Ganz einfach: Willst du eine Community oder nur Follower? Möchtest du auf Augenhöhe mit anderen Kanälen und Menschen interagieren oder nur gegen leere Hüllen sprechen und möchtest du viele Follower mit wenig Interesse oder wenige Follower mit viel Interesse haben? Reingehört und M…

1
#9 - Neue Instagram Updates und warum Instagram wiedermal klaut ... ! 7:28

2y ago7:28

7:28

Instagram ist massiv, Instagram möchte seine User:innen nicht verlieren und Instagram möchte nicht zum zweiten Facebook werden. Also werden gute Ideen kopiert, geklaut, aufgekauft und erweitert. So, wie in diesem Fall. Es geht um die App "BeReal". Hört rein, was da gerade passiert. Monsters of Media auf Instagram/LinkedIn https://www.instagram.com/…

1
#8 - Wie fotografiert man Hämorrhoiden ? 16:42

2y ago16:42

16:42

Gibt es Antworten in dieser Folge auf diese wahrlich "brennende" Frage? Finde es heraus :) Monsters of Media auf Instagram/LinkedIn https://www.instagram.com/monsters_of_media/ https://www.linkedin.com/company/monsters-of-media Kamil auf Instagram/LinkedIn https://www.instagram.com/kamil.toe/ https://www.linkedin.com/in/kamilalbrecht/…

1
#7 - 5 Fails bei Fotoshootings und Videoshootings im Krankenhaus 13:34

2y ago13:34

13:34

Abgebrochene Shootings, unzufriedene Krankenhäuser, geschockte Patient:innen. Es gibt viele Dinge zu beachten, wenn man in sensiblen Bereichen einer Klinik fotografiert oder filmt. Sowohl menschlich und organisatorisch, als auch hygienisch. 5 Fails, von denen ich dir berichten möchte. Wichtig sind aber auch die Learnings daraus. Auf die gehe ich ku…

1
#6 - Fünf neue Instagramupdates! 7:11

2y ago7:11

7:11

Endlich ist es da! Auf Instagram ist es möglich 60-sekündige Videos im Storybereich anzeigen zu lassen. Was vorher nur bis zu 15 Sekunden ging, ist jetzt endlich länger möglich. Das ist aber nicht das einzige Update. Ich stelle euch noch 4 weitere Updates vor. Wie gewohnt, kurz und knapp und als perfekter Input für zwischendurch. Monsters of Media …

1
#5 - Zwölf Tipps für mehr Interaktion auf deinem Instagramkanal 12:52

2y ago12:52

12:52

Ob im Medical Marketing oder in anderen Bereichen. Interaktion ist auf allen Kanälen ein gern gesehener Gast und somit verrate ich dir gerne, wie du deine Community zu mehr Interaktionen und Reaktionen bekommst und was du vor allem im Klinikbereich auch dabei beachten solltest! Monsters of Media auf Instagram/LinkedIn https://www.instagram.com/mons…

1
#4 - Wie funktioniert der Algorithmus und wie bedienst du ihn! 18:04

2y ago18:04

18:04

Jetzt Algorithmologe oder Algorithmologin werden. Viele Weisheiten ranken sich um die Formeln bei Instagram, Facebook, LinkedIn und Co. In dieser Folge leuchten wir ein kleines bisschen mehr mit der Taschenlampe auf das Thema. Monsters of Media auf Instagram/LinkedIn https://www.instagram.com/monsters_of_media/ https://www.linkedin.com/company/mons…

1
#2 - Berlin ist wie ... 4:59

2y ago4:59

4:59

… Instagram. Auch wenn das manch einer nicht hören möchte, hat Berlin viele Synergien mit dem Algorithmus. Hat der Albrecht recht oder ist das nur eine steile These? Überzeuge dich selbst oder rede mit auf unserem eigenen Instagramkanal: Monsters of Media auf Instagram/LinkedIn https://www.instagram.com/monsters_of_media/ https://www.linkedin.com/c…

1
#1 - Die schlimmsten Kliniken ... 6:32

2y ago6:32

6:32

توسط Kamil Albrecht

1
#3 - Fakten zu Instagram und TikTok 8:26

2y ago8:26

8:26

1 Milliarde Nutzer weltweit bei Instagram treffen auf Guinnessbuch Einträge bei TikTok. Wie kann man diese Rekordwerte für sich persönlich oder auch als Krankenhaus, Pflegedienst und Unternehmen grundlegend nutzen? Monsters of Media auf Instagram/LinkedIn https://www.instagram.com/monsters_of_media/ https://www.linkedin.com/company/monsters-of-medi…

1
Medical Marketing Moments - Trailer 0:57

2y ago0:57

0:57

Willkommen bei Medical Marketing Moments. Mein Name ist Kamil, Intensivpflegekraft aus Leidenschaft und Inhaber der Monsters of Media Marketingagentur. Du begleitest mich, mein fleissiges Team und unsere Kundinnen und Kunden aus Kliniken, Arztpraxen, Pflegediensten und der Medizinbranche auf der täglichen Reise zwischen Medizin und Marketing, Schoc…

1
Survey Results: How Patients Look for Healthcare in 2021 8:52

3y ago8:52

8:52

As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we'll take a look at survey results to show you how you can improve your practice to deliver exceptional experiences based on what your patients really want.Show notes: http…

1
The Power of Video for Your Medical Practice 16:19

3y ago16:19

16:19

“A picture is worth a thousand words." You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million.Show notes: https://messenger.md/podcast/episode-56/

1
REPLAY: How to Advertise a Medical Practice on Google: What You Can and Can’t Do 16:32

3y ago16:32

16:32

In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/

1
Why the Most Beautiful Medical Practice Website Can Still Fail 10:35

3y ago10:35

10:35

Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success.Show notes: https://messenger.md/podcast/episode-55

1
The Top 6 Technical SEO Issues Found on Healthcare Websites 14:06

3y ago14:06

14:06

As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms.But many doctors' websites have hidden problems lurking beneath the surface that make it difficult – if not impossible – to rank…

1
Why All New Doctors Should Advertise Online 13:15

3+ y ago13:15

13:15

If you're starting your medical practice from square 1, you need patients – and fast. There are many marketing strategies that can get you there, but the best one to grow your new medical practice is paid online advertising. Show notes: https://messenger.md/pocast/episode-53

1
REPLAY: How to Hire an SEO Agency: What to Look For 24:35

3+ y ago24:35

24:35

In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34

1
How the Google Search Algorithm Works 10:53

3+ y ago10:53

10:53

We all know that Google is the most important tool for finding information on the internet. It's used by billions of people around the world to discover, connect, and learn each and every day. But most people don't think about how Google actually works. That's what we'll explore this week on the Medical Marketing Podcast.Show notes: https://messeng…

1
3 "Must-Haves" for a HIPAA-Compliant Website 12:03

3+ y ago12:03

12:03

Want to build patient trust, keep information secure, and remain HIPAA-compliant? Of course you do. That's why you need these three things on your practice website. Show notes: https://messenger.md/podcast/episode-51/

1
REPLAY: SEO vs. Google Ads: Which is Better? 12:07

4y ago12:07

12:07

This week, we replay a popular episode that asks a pivotal question: which is better, SEO or Google Ads? SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes: https://…

1
REPLAY: Setting Up a New Medical Practice During COVID 19 36:20

4y ago36:20

36:20

This week, we replay a popular episode from earlier this year exploring tips, tricks, and best practices for setting up a new medical practice during the COVID-19 pandemic. Show notes: https://messenger.md/podcast/episode-51/

1
Google Just Changed its Search Terms Report: Here's What to Do Next 12:31

4y ago12:31

12:31

Google recently made a controversial change to the Search Terms Report. We'll show you how it affects your practice advertising and what you need to do next.Show notes: https://messenger.md/podcast/episode-50/

1
The 4 Patient Satisfaction Survey Questions You Need to Ask 10:55

4y ago10:55

10:55

If you want to improve the quality of your patient experience, here are the four most valuable patient satisfaction survey questions you need to be asking every patient.Show notes: https://messenger.md/podcast/episode-49/

1
Setting Up a New Medical Practice During COVID 19 36:38

4y ago36:38

36:38

This week, we'll explore best practices and marketing channels for setting up a new practice and getting leads fast during COVID-19. This episode is a replay of a webinar hosted by the team at SoftwareFinder. Show notes: https://messenger.md/podcast/episode-48/

1
Why Your Practice Website Isn't Showing Up on Google – and How to Fix It 14:11

4y ago14:11

14:11

In 2020, eight out of ten patients begin their search for healthcare services online. Whether it’s researching a medical condition, doing a deeper dive on treatment options, or searching for a new provider, patients are turning to Google more often than not. So if your practice website isn’t showing up in Google, that could mean lost opportunities …

1
Stephanie Bradley on the Importance of Blue Ocean Marketing 46:26

4y ago46:26

46:26

This week on the Medical Marketing Podcast, we talk with Stephanie Bradley, the marketing manager at Kugler Vision in Omaha, NE. We discuss blue ocean marketing strategy, how to deal with competition, and why taking a different approach to your practice offerings is key to gaining satisfied patients. Show notes: https://messenger.md/podcast/episode…

1
What Does Intelligent Tracking Prevention on iOS 14 Mean for Private Practices? 14:03

4y ago14:03

14:03

Patients want more control over their data than ever before. But what does software like Intelligent Tracking Prevention in iOS 14 mean for private practices? Show notes: https://messenger.md/podcast/episode-45

1
4 Psychological Tips to Improve Your Ad Copy 13:05

4y ago13:05

13:05

Writing copy for an ad campaign is hard work. Writing compelling copy for an ad campaign is even harder. If you want to attract more patients to your practice from your online advertising, you need to connect with prospective patients and get them to take action. On this week's episode of the Medical Marketing Podcast, we'll show you how to superch…

1
How to Know When it’s Time to Redesign Your Practice Website 10:17

4y ago10:17

10:17

Nearly every patient you interact with in person is bound to visit your practice website at some point. In many ways, your practice website is the “hub” for all of your marketing and patient acquisition initiatives. But everyone needs a change from time to time. How can you know when it’s time for a redesign of your practice website? That’s what we…

1
Dr. Daniel Chang on Expanding a Healthcare Brand 30:07

4y ago30:07

30:07

In this episode of the Medical Marketing Podcast, we sit down with Dr. Daniel Chang of Empire Eye and Laser Center in Bakersfield, CA to discuss how to expand an existing healthcare brand, how to hire the right people, and how to deliver exceptional patient experience. Show notes: https://messenger.md/podcast/episode-42…

1
How to Advertise a Medical Practice on Google: What You Can and Can’t Do 16:32

4y ago16:32

16:32

In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/

1
How to Beat Other Practices in Your Market with Smart SEO 11:55

4+ y ago11:55

11:55

Competition is inescapable. It’s just a fact of life. And especially for medical practices, local competition can be fierce. Often times, local competition is a zero-sum game: a patient that chooses a rival practice over yours is a patient you’ll never get. But what if you want to beat other practices in your market and attract more patients to you…

1
3 Reasons Why You Should Outsource Healthcare SEO 11:37

4+ y ago11:37

11:37

SEO is confusing. So confusing that many doctors don’t even see the point. And even for those who see the value in ranking higher on Google, Search Engine Optimization is still a confusing world. Many doctors choose to outsource their SEO to a trusted agency, but some struggle along and try to do it in house. This week on the Medical Marketing Podc…

1
Troy Cole on Mastering Patient Communication 55:54

4+ y ago55:54

55:54

This week, we have a very special interview with Troy Cole, a sales and marketing consultant who helps doctors fine-tune their communication strategies to turn their practices into patient-generating machines. Show notes: https://messenger.md/podcast/episode-38

1
Google Ads vs. Facebook Ads: Which is Better for Doctors in 2020? 15:56

4+ y ago15:56

15:56

Where should you spend your advertising dollars for maximum impact? In this episode, we'll settle the Google Ads vs. Facebook Ads debate for doctors once and for all. Show notes: https://messenger.md/podcast/episode-37/

1
How to Use Medical PPC to Grow Your Practice: 5 Tips for Doctors in 2020 16:12

4+ y ago16:12

16:12

If you asked 100 doctors if they wanted to grow their practice and get more patients, the vast majority would say yes. But doctors have a big problem on their hands: attracting new patients to a practice is hard work. Many healthcare providers turn to paid advertising campaigns to grow their practices. Medical PPC is an effective way to attract mor…

1
Dr. Gary Wortz of Commonwealth Eye Surgery on Managing Busyness and Burnout 34:23

4+ y ago34:23

34:23

This week on the Medical Marketing Podcast, we sit down to talk with Dr. Gary Wortz of Commonwealth Eye Surgery on how to deal with busyness and burnout as a busy physician. Dr. Wortz is a busy physician, the Chief Medical Officer of an ophthalmic device startup, and a podcast host and regular contributor to industry publications. We're going to ge…

1
How to Hire a Healthcare SEO Agency: What to Look For 24:35

4+ y ago24:35

24:35

In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34

1
How to Use Psychology in Marketing: 5 Revealing Principles of Human Behavior 13:44

4+ y ago13:44

13:44

If you want to become a better marketer and grow your patient pipeline, you have to know how people think. That’s why this week, we’ll take a look at 5 revealing principles of human behavior, and how you can use them to your advantage when you’re communicating with patients. Show notes: https://messenger.md/podcast/episode-33/…

1
Healthcare Marketing and COVID-19: What You Need to Know 40:55

4+ y ago40:55

40:55

We’re living in unprecedented times. In this special episode of the Medical Marketing Podcast, we’ll explore healthcare marketing and COVID-19 – what you can do to maintain your practice’s presence to emerge from the other side of COVID-19 stronger than before. Show notes: https://messenger.md/podcast/episode-32/…

1
How to Use Google Analytics to Supercharge Your Website 12:20

4+ y ago12:20

12:20

Having a pretty website isn’t enough – you also have to know how patients use it. This week, we’ll show you how to use Google Analytics to understand user behavior, provide patients with a better experience, and supercharge your practice website. Show notes: https://messenger.md/podcast/episode-31/

1
Ask the Marketing Manager: Sarah Le Van on Communicating with Employees 25:42

4+ y ago25:42

25:42

In this episode of Ask the Marketing Manager, we’re going to talk about communication styles, employee to employee relationships, and pearls for effective practice management. Our guest today is Sarah LeVan, the Clinical and Marketing Manager of Empire Eye and Laser Center in Bakersfield, California. Show notes: https://messenger.md/podcast/episode…

1
Let’s Talk About Brand Touchpoints 8:05

4+ y ago8:05

8:05

They say you never get a second chance to make a first impression – and that’s just as true with your practice brand as it is with people. This week, we’ll talk about brand touchpoints – and how physicians can make the most out of every patient opportunity. Show Notes: https://messenger.md/podcast/episode-29…

1
What Do Patients Want from their Doctors? 12:41

4+ y ago12:41

12:41

In 2020, patient experience is the #1 factor that dictates how well a practice will grow. To offer a better patient experience, we have to answer the question: what do patients want from their doctors? Show notes: https://messenger.md/podcast/episode-28/

1
Balancing Personal and Professional Life on Social Media 8:35

4+ y ago8:35

8:35

The line between personal and professional social media brands is blurry at best. How can physicians effectively balance their personal and professional lives on social media? Show notes: https://messenger.md/podcast/episode-27/

1
Why Every Doctor Should Google Themselves 10:20

4+ y ago10:20

10:20

It may seem like a vain exercise, but being aware of what’s being said about you online is a vital practice to maintain a healthy online reputation. If you want to improve your online reputation and attract more patients, perhaps it’s time to explore why every doctor should Google themselves... Show Notes: https://messenger.md/podcast/episode-26/…

1
The One Question You Need to Ask Every Patient 6:59

4+ y ago6:59

6:59

There are lots of things you need to do to run a successful practice. But to get better data on your practice’s reputation and keep it growing consistently over time, there's one question you need to ask every patient... Show notes: https://messenger.md/podcast/episode-25

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پادکست های Medical Marketing

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